VML’s Kiessé Lamour on Perplexity’s Advertising Model, TikTok vs Amazon and the FTC’s Scrutiny of Social Media Platforms

27/9/2024

The MadTech Podcast

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32:33

In this MadTech Podcast episode, ExchangeWire Editor Aimee Newell Tarín is joined by Head of Content John Still and Kiessé Lamour, Global Head of Media, Commerce at VML to discuss the latest in media, marketing and technology.

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VML’s Kiessé Lamour on Perplexity’s Advertising Model, TikTok vs Amazon and the FTC’s Scrutiny of Social Media Platforms

The MadTech Podcast

Altri episodi di "The MadTech Podcast"

Movement for an Open Web's James Rosewell on the CMA's Google report and Apple's run in with the DMA

MadTech Daily: Meta fined €800m; Amazon bins Freevee

MadTech Daily: Viant Acquires IRIS.TV

MadTech Daily: CMA Pressing Google, More Ad Tech M&A

MadTech Daily: Strong Q3 for The Trade Desk

MadTech Daily: AUS Plans Social Media Ban for Under 16s; ITV Revenue Dips

US Election Special: Jason Kint on How Trump’s Win Could Impact Ad Tech

MadTech Daily: KKR In Talks to Acquire IAS; Paramount+ Launches New Ad Tier

MadTech Daily: UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA

MadTech Daily: Google Unveils Curation Capability; IAB Europe Report Uncovers Latest Programmatic Attitudes