The MadTech Daily: Roblox adds ads; TikTok Gets Taylor Swift Back

3/5/2024

The MadTech Podcast

0:00

2:10

On today's MadTech Daily: Roblox adds new ad formats, UMG and TikTok strike a new licensing deal which sees Taylor Swift and Billie Eilish return to the platform, and WARC report that social media is now the largest global channel by adspend.

Altri episodi di "The MadTech Podcast"

The Responsible Marketing Agency’s Hannah Mirza on the UK Exiting Recession, Sustainable Ad Tech Partnerships, and Reddit’s New Content Policy
13 ore fa
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On today’s episode of the MadTech Podcast, ExchangeWire's John Still and Lindsay Rowntree are joined by Hannah Mirza, CEO at The Responsible Marketing Agency to discuss the latest in the worlds of media and marketing.
MadTech Daily: Netflix Take Ad Tech In-house; Temu Accused of DSA Breach
16 ore fa
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On today's MadTech Daily, Dot guides you through Netflix's big ad tech play, Temu's possible legal issues in the EU, and Spark Foundry's latest consumer research findings.
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MadTech Daily: Is Search About to Change Forever?; NFL to Touchdown on Netflix
2 giorni fa
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On today’s Daily: Google Unveils New Search; Netflix to Broadcast Christmas NFL; TikTok Creators Sue Ban Bill. Listen to ExchangeWire's latest Podcast Special with Publicis Media's Jane Holding here.
Publicis Media's Jane Holding on Evolving Agency & Client Relationships
2 giorni fa
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In this podcast special, ExchangeWire COO Lindsay Rowntree is joined by Jane Holding, chief client officer at Publicis Media UK.
MadTech Daily: OpenAI Announce GPT-4o, Singapore Writers Oppose National LLM and Uber Buys Foodpanda in Taiwan
3 giorni fa
2:17
On today's MadTech Daily: OpenAI Announces New Model; Singaporean Writers Oppose Gov Plan to Train AI on Their Work, and Uber Buys Delivery Hero's foodpanda for $950m. Read more on ExchangeWire.com
MadTech Daily: Media Group Rallies Against Ad-funded BBC Podcasts; Apple Faces Scrutiny Over Web Eraser
14/5/2024
2:22
On today's MadTech Daily: 20 Media Groups Sign Open Letter Against BBC Ad-Funded Podcasts; Publishers Raise Concerns Over New Apple Feature; EC Set To Hit Microsoft With New Antitrust Charges. Get your ATS Singapore tickets now at exchangewire.com.
MadTech Daily: Big Tech Regulation Tightens in APAC; Social Video Spend Growing
13/5/2024
2:13
On today’s Daily: Big Tech Regulation Tightens in APAC; Social Video Spend Growing; Reddit Rolls Out New Public Data Policy. Read more on ExchangeWire.com
The Mars Agency’s Katrina Smart on Twitch’s Short-Form Video, Roblox’s Immersive Ads, and Social Media’s Soaring Ad Spend
10/5/2024
32:14
On this MadTech Podcast episode, Anne-Marie Sheedy is joined by Mat Broughton and Katrina Smart, Commerce Director Europe at The Mars Agency to discuss the latest news in the worlds of media and marketing.
MadTech Daily: ITV Takes Revenue Hit; TikTok to Label AI-Generated Content
10/5/2024
1:56
On today's Digest: ITV takes a revenue hit, TikTok launch labelling system for AI generated content and Amazon has announced plans for a three-story robo-factory in the UK. Tickets are still available for ATS Singapore, taking place on July 3rd at Marina Bay Sands Expo Centre - check out the details here.
Sport Design Australia’s Ryan Ellul on Harnessing Sports for Marketing and Investing in Longterm Brand Alignment
9/5/2024
21:55
In this special episode of the MadTech podcast, ExchangeWire’s Head of Content John Still is joined by Ryan Ellul, co-founder and Sport, Marketing & Commercial Leader at Sport Design Australia.

Altri episodi

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The MadTech Daily: Roblox adds ads; TikTok Gets Taylor Swift Back

The MadTech Podcast

Altri episodi di "The MadTech Podcast"

The Responsible Marketing Agency’s Hannah Mirza on the UK Exiting Recession, Sustainable Ad Tech Partnerships, and Reddit’s New Content Policy

MadTech Daily: Netflix Take Ad Tech In-house; Temu Accused of DSA Breach

MadTech Daily: Is Search About to Change Forever?; NFL to Touchdown on Netflix

Publicis Media's Jane Holding on Evolving Agency & Client Relationships

MadTech Daily: OpenAI Announce GPT-4o, Singapore Writers Oppose National LLM and Uber Buys Foodpanda in Taiwan

MadTech Daily: Media Group Rallies Against Ad-funded BBC Podcasts; Apple Faces Scrutiny Over Web Eraser

MadTech Daily: Big Tech Regulation Tightens in APAC; Social Video Spend Growing

The Mars Agency’s Katrina Smart on Twitch’s Short-Form Video, Roblox’s Immersive Ads, and Social Media’s Soaring Ad Spend

MadTech Daily: ITV Takes Revenue Hit; TikTok to Label AI-Generated Content

Sport Design Australia’s Ryan Ellul on Harnessing Sports for Marketing and Investing in Longterm Brand Alignment