MadTech Daily: Audience Measurement Tool ‘Lantern’ Launched by ITV, Sky and C4; Coca-Cola Harnesses Curation

Today’s MadTech Daily discusses Larry Ellison giving his personal backing to Paramount’s hostile bid for Warner Bros Discovery, Instacart deciding to terminate price tests on its platform following pushback from customers, as well as Netflix's latest moves in the video podcast space.

Today’s MadTech Daily covers Google suing SerpApi over its web scraping activity, ByteDance boosting benefits for staff to attract and retain top AI talent around the globe, plus Facebook carrying out a test which limits the number of links creators and businesses can post on the platform. 

In this special episode of the MadTech podcast, ExchangeWire's head of content John Still is joined by CEO Rachel Smith, COO Lindsay Rowntree, and co-founder & advisor Ciaran O’Kane to share their big industry predictions for the year ahead. They look at the impact of AI search on brands and publishers, how the Omnicom-IPG deal will change the global agency landscape, and a reframing of ad tech amid the contraction of the open web. 0:00 Introduction 1:52 Rachel: “Publishers become brands, brands become publishers” 20:10 Lindsay: “Agencies” 29:54 Ciaran: “A reframing of ad tech”

In today’s MadTech Daily, we cover DoorDash partnering with OpenAI to enable grocery ordering in ChatGPT, the WBD board rejecting Paramount’s offer, and the FTC probing Instacart’s Eversight dynamic pricing algorithm.

In today’s Digest, we cover Amazon in talks to invest over USD$10bn in OpenAI, and OpenAI hiring George Osborne to lead its global ‘Stargate’ expansion. We also discuss the Trump administration threatening Spotify over EU tech rules, and an IAB report highlighting how digital ads shape today’s media.

In today’s Digest, we cover Meta tolerating China-linked ad fraud to protect revenue, the US suspending a tech deal with the UK amid trade frustrations, and AI becoming Santa’s helper for 2025 Christmas shopping.

In today’s MadTech Daily, we cover BBC Studios accelerating digital growth in EMEA, Reddit challenging Australia’s under-16 social media ban in court, and Amazon planning to invest over USD$35bn in India’s AI sector.

In today’s MadTech Daily, we cover YouTube TV launching genre-based plans, expanding its sports streaming push, and increasing ads on Shorts. We also cover Pinterest buying tvScientific to expand performance ads to CTV, and Meta reportedly using Alibaba’s Qwen in its ‘Avocado’ model.

In this episode of the MadTech podcast, ExchangeWire co-founder & advisor Ciaran O’Kane and head of content John Still join head of marketing Grainne Reid to look at pivotal changes across media consolidation and transatlantic policy tensions.  They discuss Paramount’s move to gazump Netflix’s acquisition of Warner Bros Discovery, US backlash against the EU’s fine on X, and the EU’s investigation into Google’s AI overviews.

In today’s MadTech Daily, we cover Disney and OpenAI striking a deal to bring characters to Sora, Google testing AI article overviews on certain Google News pages, as well as a look at Meta’s shift from open-source to revenue-driven AI.