In this podcast interview, I talk with Linda Melone, who is a B2B conversion copywriter and the founder of The Copy Worx.
Linda breaks down her process:
1. Research. This is the biggest part of preparing to write. From websites to customer reviews. This also includes interviewing people to dig in order to get to the root.
2. Writing & Editing. More like assembly because there are blocks of all these different pieces of research and she starts plugging them in and putting them together.
3. Testing & Validation. Put it out there to see how people respond. The whole idea is to get a measurable result.
Linda also mentioned in the interview a noticeable issue that she sees with websites which is that people don't know their own value, like value proposition. What is it that separates you from everybody else?
====
If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)
Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald
Altri episodi di "Mastering B2B Marketing"
Non perdere nemmeno un episodio di “Mastering B2B Marketing”. Iscriviti all'app gratuita GetPodcast.
