The Inspired Media Podcast

building a business vs. building a personal brand (a response to emma grede's viral video)🎧 okay so emma grede told women to stop prioritizing their personal brands and the internet is SPLIT. some of you felt so relieved. some of you were like wait... my personal brand literally built my business?? and honestly i get both. but can we talk about the fact that emma launched her brands with kim and khloé kardashian? most of us don't have a kardashian. we have our phone and our own face. so i'm going through her video line by line, where i agree, where i don't, and what it actually cost me to build my business and my personal brand at the same time. listen and then dm me your thoughts bc i def wanna hear YOUR OPINION.inside this episodegoing line by line through emma's video (and why so many women felt it)why "there was no strategy" totally makes sense for her... and why your path might look differentyou don't have to do what influencers do to have a personal brand that works for your businessthe real time waster for women in business (spoiler, it's perfectionism)what it actually cost me to build my business and my personal brand at the same timeyour business account is the movie, your personal account is the director's cutwhy creators need to think like ceos and founders need to think like creatorswhy i think we're in a golden age of opportunity right now and i don't want you to miss itafter this episode you'll…stop feeling guilty for wanting a personal brand AND a business you're proud ofpost the 75% good video instead of letting the perfect one sit in your drafts foreverknow how to be your own kim kardashian (no famous co-founder needed)✨ craving more support in building your personal brand? join cohort 5 of the MINIMINDLET'S WORK TOGETHER: SOCIAL MEDIA MANAGEMENT SERVICES  APPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSA  BOOK YOUR 1:1 INTENSIVE EXPERIENCE🤝LET'S YAP: Instagram @inspiredmediaco / TikTok @inspiredmediaco💻RESOURCES: FREE LIFESTYLE PILLAR® GUIDE / SIGNATURE STYLE SERIES® / UNSELFISH CONTENT®🛒SHOP THE FAVES: ShopMy / Amazon Storefront

🎧 The goal is NOT to go viral, it's be MEMORABLE (spoiler alert, more views + followers doesn't mean more success. Today we're breaking down the exact ingredients that make someone unforgettable online, from your visual cues to your storytelling to (yes) bragging about your wins. Because at the end of the day, nobody remembers the most polished post, they remember how you made them feeeeeeeeel.Inside This EpisodeThe power of your Lifestyle Pillar® — visual and audio cues that make content recognizable as yours before anyone reads a wordThe one-liner test: can you explain your brand in one sentence, and why that clarity mattersUnderstanding what role you play in your audience's life (and why that's what makes them stick around)Why having a POV matters more than being liked by everyoneStorytelling within your world — why documenting beats one-off contentThe "say it until it's yours" principle: repetition as strategy, not lazinessThe power of sameness — why your brain (and your audience's) craves ritual and familiarityWhy bragging about your wins is information, not arroganceAfter This Episode You'll…Know how to build visual/audio consistency into your contentBe able to explain your brand in one clear lineUnderstand your role in your audience's life and why they actually follow youFeel confident having an opinion instead of playing it safeSee repetition as a strategy, not something to be embarrassed byStart documenting your story instead of posting one-off tipsFeel comfortable celebrating your wins out loud✨ Craving more support in building your personal brand? Join Cohort 5 of the MINIMIND🤝LET'S YAP: Instagram @inspiredmediaco TikTok @inspiredmediaco💻RESOURCES:FREE LIFESTYLE PILLAR® GUIDESIGNATURE STYLE SERIES®UNSELFISH CONTENT®SERVICES:APPLY FOR SMM SERVICES APPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSA BOOK YOUR 1:1 INTENSIVE EXPERIENCE 🛒SHOP THE FAVES (affiliate links):ShopMy Amazon Storefront   

🎧 What We Talk About why content feels harder than it should, even though anyone can pick up their phone and post my "2 brains, 1 account" theory — the ceo brain vs. the creative brain, and why they're constantly at odds the exact scenarios where they clash: a post flopping, going viral (+ the negative comments that come with it), repeating what worked, stretching one idea further, niching down, editing choices, jumping on trends, branding decisions how to know which brain should be making the call — instead of getting stuck justifying yourself in circles why "stop overthinking" is bad advice and what to do instead After This Episode You'll... know which brain is talking to you in any given moment (and whether you should be listening) handle a flop or a wave of negative comments without spiraling stop wasting time on internal back-and-forth and start moving the needle have an action item: run your own recent content decisions through both brains and see who actually should've made the call trust that execution — not another idea — is what's been missing 🪩Wanna work together on your personal brand to become to creator ppl are OBSESSED WITH? The YOU-CODED CONTENT MINIMIND COHORT 5 is now OPEN 🪩  🤝LET'S YAP: Instagram @inspiredmediaco  TikTok @inspiredmediaco   💻RESOURCES: DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE:  FREE LIFESTYLE PILLAR™  SIGNATURE STYLE SERIES®  UNSELFISH CONTENT®  SOCIAL STAND OUT 2.0 SERVICES:  APPLY FOR SMM SERVICES  APPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSA  BOOK YOUR 1:1 INTENSIVE EXPERIENCE   🛒SHOP THE FAVES (affiliate links): shopmy  amazon sf  

🎧 What We Talk About you wanna yap more on camera like all those other creators who make it look SO effortless? that's why you clicked on this episode. if you've been here a while you know we LUV face-to-camera content — I've watched creators grow to hundreds of thousands of followers, sell out offers, and book brand deals all off refining this one skill. it's not new, but with more noise out there than ever, people are craving the actual guide. so as someone who spent years cringing at her own videos as a failed actress — yes I'm giving you the tips, but more than that I want you leaving this episode able to show up confidently, because your comm skills ARE your personal brand. before the tips — a story. three years ago my client Susie told me "I'm never doing face-to-camera videos." I said too bad, and scripted her first one anyway. it blew up, got her millions of views — but the real win isn't the number. she got the reach, did something with it, and built the business and life she actually wanted. that's the story I want you sitting with. --> JOIN THE WAITLIST FOR THE YOU-CODED CONTENT MINIMIND COHORT 5 FALL 2026 Inside This Episode why face-to-camera is a skill, not a personality trait — and why it's having a resurgence right now the script-it-like-you-talk method (not a word-for-word script, not a ChatGPT script) the theater technique: do something while you talk why "hey guys, welcome back" is dead and what to do instead • the 30-Day Challenge: one face-to-camera piece of content, every day, no exceptions talking to a younger version of yourself to actually access emotion on camera pulling your content from your existing content pillars instead of inventing 30 new ideas the hot-take hook examples for when you want that raw, FaceTime energy rapid-fire filming tips: dedicated filming spots, get-in-the-mood routines, bloopers to stories, closed captions, timing your yaps After This Episode You'll... see face-to-camera as reps, not a personality test • have an actual 30-day structure instead of "just start posting more" • know how to script yourself without sounding scripted • stop opening with "hey guys" forever • know how to access real emotion on camera using the younger-you technique • have hooks ready for your hot-take/Unselfish Content® videos • trust that Susie's story could be your story 🤝LET'S YAP: Instagram @inspiredmediaco TikTok @inspiredmediaco 💻RESOURCES: DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE: FREE LIFESTYLE PILLAR™ SIGNATURE STYLE SERIES™ UNSELFISH CONTENT™ SOCIAL STAND OUT 2.0 SERVICES APPLY FOR SMM SERVICES APPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSA BOOK YOUR 1:1 INTENSIVE EXPERIENCE 🛒SHOP THE FAVES (affiliate links): shopmy amazon sf

🎧 What We Talk About okay wait because this episode is actually insane when you think about it… how did something as small as a lip liner turn into me getting flown out to Maybelline HQ to teach a masterclass? this is a full circle moment but also a STRATEGY episode. we’re breaking down how the smallest, most “random” things in your content are actually the things that make you memorable, build your brand, and open doors you didn’t even know existed. storytime, strategy, mindset… it’s all in here. Inside This Episode • the POWER of a Lifestyle Pillar™ in your content strategy  • turning your quirks into strategy with YOU-CODED CONTENT™ • how consistency builds attention, trust, and opportunities • from using a product → working with them → teaching at HQ • • the real behind-the-scenes + feedback from the creators AND team at Maybelline HQ  After This Episode You’ll… • see your everyday habits, quirks, isms, as strategy • know how to stand out without forcing it • feel more confident showing up as YOU • stop overthinking and start executing • get clear on your “why” and use it in your content • trust that small moments are building big wins 🤝LET'S YAP: Instagram @inspiredmedico TikTok @inspiredmediaco 💻RESOURCES: DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE: FREE LIFESTYLE PILLAR™ SIGNATURE STYLE SERIES™ UNSELFISH CONTENT™ SOCIAL STAND OUT 2.0 SERVICES APPLY FOR SMM SERVICES APPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSA BOOK YOUR 1:1 INTENSIVE EXPERIENCE 🛒SHOP THE FAVES (affiliate links) : shopmy amazon sf

🎧 What We Talk About In my last episode, I shared that Inspired Media Co. hit $1M in sales in one year and one week, and I broke down the income streams inside my business. In this episode, we’re deep diving into one of those streams: brand deals. Today we’re ungatekeeping the business side of creator partnerships and talking about the things most creators have to figure out the hard way. 🎉🎉A huge, pinch me, special thank you to today's sponsor Adobe Digital Academy aka your new favorite content tool box (trainings, courses, tutorials, certifications). Next time you wanna doom scroll, browse Adobe Digital Academy on Coursera, LinkedIn Learning, and YouTube instead. #AdobePartner Inside This Episode • The difference between self-managing vs signing with a talent manager • The mindset shift that separates a creator from a Creator CEO • Successful creator brand partnership case studies + examples • What brands actually care about beyond followers and views • Why negotiation is normal and how to approach it strategically • The ways creators accidentally leave money on the table • How upsells, licensing, and deliverables can increase deal value • What brand deals actually look like behind the scenes After This Episode You’ll… • Understand how brand deals actually work behind the scenes • Know how to position your value when negotiating • Stop treating brand deals like favors and start treating them like business deals • Feel more confident communicating with brands • Start thinking like a Creator CEO, not just a creator posting content   🤝LET'S YAP: Instagram @inspiredmedico TikTok @inspiredmediaco 💻RESOURCES: DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE: FREE LIFESTYLE PILLAR™ SIGNATURE STYLE SERIES™ UNSELFISH CONTENT™ SOCIAL STAND OUT 2.0 SERVICES APPLY FOR SMM SERVICES APPLY FOR THE YOU-CODED MINIMIND COHORT 4 APPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSA BOOK YOUR 1:1 INTENSIVE EXPERIENCE 🛒SHOP THE FAVES (affiliate links) : shopmy  amazon sf

🎧SPOILER ALERT: it's bc they're missing STYLE Most creators: • Focus on the idea instead of execution • Copy formats without making them their own • Quit too early • Have no structure • Don’t know how to refine using data And that’s why their series never takes off. Inside This Episode You’ll learn: • The 4 ingredients every strong Signature Style Series™ needs • The biggest mistakes killing your momentum • How to make a series feel unmistakably YOU • How many episodes you actually need before judging results • The CEO mindset shift that changes everything If you want content that looks, feels, and sounds like YOU. This is your recipe that's been proven time and time againnnn🎙️✨ 🤝LET'S YAP: Instagram @inspiredmedico TikTok @inspiredmediaco 💻RESOURCES: DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE: FREE LIFESTYLE PILLAR™ SIGNATURE STYLE SERIES™ UNSELFISH CONTENT™ SOCIAL STAND OUT 2.0 SERVICES APPLY FOR SMM SERVICES APPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSA BOOK YOUR 1:1 INTENSIVE EXPERIENCE 🛒SHOP THE FAVES (affiliate links) : shopmy  amazon sf

🎧 A question I get asked a lot: "How do you make it all happen?" How do you stay consistent while juggling it all. SYTEMS AND ROUTINES that you can LEAN ON! If you've been winging it, bestie, we gotta refiinnnneeee so that content feels like a part of your LIFESTYLE, not a chore you need to check off. THE 5 STEP SYSTEM WE WALK THROUGH 1. PICK YOUR PLANNING PLATFORM Choose one place to organize your content. Notion, Airtable, Planoly, or even pen and paper. The tool doesn’t matter. Having a system does. 2. CHOOSE YOUR POSTING CADENCE Be realistic about your season. • 3x per week if you’re busy • 5 to 6x if you’re seasoned • Higher volume if you have capacity And yes, in most cases, cross post. 3. DEFINE 3 TO 5 CONTENT PILLARS Your brand is not your diary. Pick core topics you can talk about endlessly. Use analytics to guide what’s worth repeating. 4. BRAINSTORM WITH STRATEGY Pull from top performing posts. Repackage what already works. Plan ideas inside your pillars instead of posting randomly. 5. BATCH & EXECUTE Day 1: Outline scripts and captions. Day 2: Film everything. Post according to your cadence. Repeat weekly or biweekly. THE BIG SHIFT You are the CEO of your brand, not just a creator and it's time to start acting like it!  Consistency becomes effortless once it’s built into your routine Break a leg, bestie 💋 Podcast EP mentioned: The Lifestyle pillar  🤝LET'S YAP: Instagram @inspiredmedico TikTok @inspiredmediaco 💻RESOURCES: DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE: FREE LIFESTYLE PILLAR™ SIGNATURE STYLE SERIES™ UNSELFISH CONTENT™ SOCIAL STAND OUT 2.0 SERVICES APPLY FOR SMM SERVICES APPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSA BOOK YOUR 1:1 INTENSIVE EXPERIENCE 🛒SHOP THE FAVES (affiliate links) : shopmy  amazon sf  

“You’re not behind. You’re just not loud enough about your accomplishments because in your head it was your obligation to achieve them.”Last month, I hit $1,000,000 in sales in 1 year + 1 week.Not by December 31.One week later.And that one week taught me more than the million itself so let's dissect the lessons, hard truths, and everything in between: THE MONEY (AKA THE NUMBERS + LOGISTICS of being a creator, founder, and entrepreneur) and the MINDSET (becoming the person who can handle it and truly build financial abundance). *Not financial advice, please speak to a professional!Tools mentionedSofi-HYSAGHL-my CRM system (affiliate link)-try GHL for free for 30 days Gusto-Payroll software🎧What to watch next? THE 2026 IT GIRL AGENDA🤝LET'S YAP:Instagram @inspiredmedicoTikTok @inspiredmediaco💻RESOURCES:DIGITAL PRODUCTS THAT ACTUALLY MAKE SENSE:FREE LIFESTYLE PILLAR™SIGNATURE STYLE SERIES™UNSELFISH CONTENT™SOCIAL STAND OUT 2.0SERVICESAPPLY FOR SMM SERVICESAPPLY FOR 1:1 SOCIAL STRATEGY COACHING WITH ALYSSABOOK YOUR 1:1 INTENSIVE EXPERIENCE🛒SHOP THE FAVES (affiliate links) :shopmy amazon sf

🎙️ Social Media Success in 2026: Creating Valuable Content🎙️ Social Media Success in 2026: Creating Valuable ContentHey bestie 🤍Today we’re breaking down the very loud conversation around 2026 being “the era of value” and the rise of the so-called intellectual influencer. Spoiler: this isn’t new, but there is something important to learn from it.✨ In This Episode• Value isn’t trending, it’s returningEducators, strategists, and thought-leaders have always existed. What’s changing is what people are paying attention to.• Your algorithm shapes your mindsetWhat you consume influences what you create. If your feed is all entertainment, you might miss the creators who are building depth and longevity.• Audiences are more aware than everPeople can spot clickbait and shallow content quickly. As more creators and consumers focus on wellness, growth, and the future, educational and thoughtful content feels more aligned.• Community over cloutInstead of asking “How do I get more views?” try “How do I increase my impact?” Depth builds trust. Trust builds longevity.• What counts as valuable content?Value can look like:EducatingEntertainingInspiringEvery piece of content should have a clear goal, whether that’s teaching something new, making someone laugh, or helping them feel seen.• Depth is available to every nicheEven lifestyle, fashion, and beauty creators can go deeper through values, opinions, and real conversations. Substance is what makes content memorable.🎧 Final ThoughtBefore you post your next piece of content, ask yourself:How can I make my audience’s life, brand, business, or mindset just 1% better today?That’s the real formula for social media success in 2026.LET'S YAP:Instagram @inspiredmedicoTikTok @inspiredmediacoRESOURCES:Free Lifestyle Pillar GuideClick to browse all the social strategy digital resources SHOP (affiliate link) :Fave content + life recs: ShopMyFave content + life recs: Amazon Storefront