353: Art Marketing Do's and Don'ts

What does it really take to build a 7-figure product-based brand without burning out or selling out? Charis Jones of Sassy Jones is bringing the sparkle and the strategy. From humble beginnings hosting parties in her kitchen to running one of the fastest-growing businesses in the country, Charis shares the mindset shifts, marketing tactics, and lessons that helped her scale. If you've ever wondered how to show up online with both purpose and profit, you're going to love this.   In this episode, you’ll discover: Explore the importance of staying consistent and evolving with your audience Learn how Facebook ads helped her scale her business without relying solely on organic reach Discover how Charis turned home jewelry parties into a powerful livestream strategy For full show notes, go to schulmanart.com/354   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

Ever find yourself constantly working but wondering why the sales aren’t happening? Maybe you're stalling until everything’s “just right,” or worried that following up with collectors is annoying. In this episode, I’m calling out five sneaky mistakes that hold artists back—and what to do instead. These are lessons I’ve had to learn the hard way (yes, I really did jump off a bridge because everyone else was doing it). So grab your coffee, and let’s flip the script on your marketing mindset.   In this episode, you’ll discover: Learn how to stop mistaking busywork for real progress Understand why clarity comes from consistency, not over-explaining Discover why perfectionism stalls momentum   For full show notes, go to schulmanart.com/353   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

Christine Mighion is not just a jewelry artist—she’s proof that putting your art production first can change the game. We talked about building a sustainable art business, ditching designer-thinking, and embracing the role of artist with pride. She shares how shifting her mindset around pricing, messaging, and email marketing helped her increase sales by 25%—even during a typically slow season. And yes, we did a full-on unboxing because I genuinely love her work (and paid for it!).   In this episode, you’ll discover: Discover why being a maker-first can be your biggest strength Learn how to shift from hustle to intentional growth Find out how to use your values to attract your ideal collectors   For full show notes, go to schulmanart.com/352   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!  

Martha Brane didn’t follow a traditional artist path—and that’s exactly why her story hits hard. From launching a PC software company in the '80s to now having her art featured in B2B markets like hospitality and healthcare, she’s done it her way. We talk about pivoting with purpose, why mindset changes everything, and how adding a bit of brown to your palette might just open unexpected doors.    In this episode, you’ll discover: Learn why embracing a business mindset is just as important as honing your craft Discover how Martha transitioned from galleries to landing deals with national art distributors Hear how changing your email subject line can seriously increase engagement   For full show notes, go to schulmanart.com/351   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!  

Ever looked at a piece of your art and thought, This one is too special to sell? Or maybe you’ve had the opposite feeling—panicking because you need to make a sale, so you slash prices just to move something fast. If either of those sound familiar, you’re not alone. Artists constantly battle fear, scarcity, and impatience when it comes to pricing and selling. In this episode, we’re unpacking the emotional traps that can sabotage your success—whether it’s overpricing out of attachment, underpricing out of doubt, or rushing into sales out of fear.   In this episode, you’ll discover: Discover why overpricing can be a sign of emotional attachment, not value. Explore why discounting your work trains buyers to wait for a sale. Learn how impatience leads to underpricing and weakens your sales strategy.   For full show notes, go to schulmanart.com/350   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!  

What if you had a built-in guide to making decisions, navigating challenges, and fully stepping into your purpose? That’s what human design offers, and Baeth Davis is here to share how this system can help you align with your true self. Whether you’re feeling stuck, overwhelmed, or simply curious, this conversation will give you a new perspective on how to create a life with more ease and fulfillment.   In this episode, you’ll discover: Learn how human design can guide you in making aligned decisions. Discover the major energetic shifts coming in and what they mean for you. Explore how to break free from external conditioning and trust your inner wisdom.   For full show notes, go to schulmanart.com/349   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

Turning a passion for art into a thriving career takes more than talent—it takes vision, resilience, and a willingness to forge your own path. Alyssa proves there’s no single blueprint for an art career. With a background in the New York fashion industry, she transformed her creative path by blending photography with mixed media, crafting textured and evocative works. She’s not just creating—she’s challenging the rules of the art world. Tune in to learn how she did it.   In this episode, you’ll discover: Learn how mixed media techniques can add depth and emotion to your artwork. Explore alternative ways to sell art beyond the traditional gallery system. Find out why relationships and persistence are key to getting into retail spaces. For full show notes, go to schulmanart.com/348   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

If you’re feeling stuck and overwhelmed in your creative practice, you’re not alone. The pressure to succeed, fear of failure, and comparison to others can keep you paralyzed. But creativity isn’t about grinding through exhaustion—it’s about finding joy in the process. In this episode, I’ll share simple, actionable strategies to help you move past creative blocks while protecting your energy.   In this episode, you’ll discover: Learn why setting measurable, achievable goals keeps you motivated and on track Get strategies to shift your mindset from “falling behind” to making steady, confident progress Discover how to create a starting ritual to overcome resistance and build momentum   For full show notes, go to schulmanart.com/347   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!  

On a mission to help soul-led entrepreneurs channel their creativity, she blends her background in branding, design, and art with a deep spiritual practice to create tools—like her oracle deck, La Caribaña Oracle. This deck isn’t just about pulling cards; it’s a portal to self-discovery, intuition, and creative expansion. One of my AIC members, Jasleni Brito shares the lessons and inspiration behind her deck.   In this episode, you’ll discover: Discover how oracle decks can be a powerful tool for creativity and self-reflection Explore how cultural heritage and personal experiences can shape an artist’s work Find out how Jasleni’s Artist Incubator experience helped her grow her creative business   For full show notes, go to schulmanart.com/346   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

Bartering might seem like a win-win, but in reality, it’s keeping you stuck. High-end collectors aren’t looking for bargains—they want exclusivity, prestige, and ease. When you shift your mindset and your pricing strategy, you’ll attract buyers who see your art for what it truly is: valuable.   In this episode, you’ll discover: Learn how pricing higher can actually increase demand for your art. Find out why making the buying process effortless leads to more sales Discover why bartering signals that you’re not open to receiving money   For full show notes, go to schulmanart.com/345   📚ARTPRENEUR 📘 Grab your copy of Artpreneur plus exclusive bonus package at ArtpreneurBook.com 🤩 Start reading Chapter 1 “Choose to Believe” absolutely FREE at SchulmanArt.com/BELIEVE 📲 I'd love to chat with you on Instagram: http://instagram.com/schulmanart   🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast    BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!