How to Know When You Are Ready to Launch | Melanie Ann Layer Episode Recap

Apart from being Rory’s mom, today’s guest, Tessie Gale has overcome incredible odds to create a profound impact on not only those around her but the world we live in too. In this special two-part episode in celebration of Mother’s Day, you’ll learn how Tessie triumphed over adversity to grow her family and the resilience and tenacity that allowed her to create opportunities for herself, make special memories for her children, and build a promising life for them all. From navigating harrowing circumstances to crafting a brighter future against all odds, Tessie's resilience and determination will inspire and uplift you. But please note that this episode delves into raw and emotional territory, touching on themes of abortion, suicide, domestic violence, and alcoholism. Listen with care, and prepare to be profoundly moved by Tessie's unwavering spirit. 

Want to gain thousands of followers in just a few weeks? Well, this is the episode for you! From elevating your production value to telling great stories, you’ll learn how to not only capture a viewer’s attention but how to keep it too. Tune in as we share five surprisingly simple techniques to help you grow your audience, increase engagement, and create better content! 

From pro baseball player to successful real estate investor to serial entrepreneur, Ryan Pineda knows a thing or two about building wealth! In 2015, he leveraged a small amount of capital to launch a house-flipping business that grew to include hundreds of flips, even more rentals, and six multimillion-dollar companies, amassing over a million social media followers in the process. Ryan joins us today to share his story and some surprisingly simple strategies to help you live what he calls the Wealthy Way. Tuning in, you’ll learn why social media is such a powerful tool, practical tips for running successful in-person live events, and how you can benefit from being a mission-driven businessperson. We also discuss the role that his Christian faith has played in his success, why watch time is a more important metric than followers or views, how to build trust with your audience, and much more! Ryan’s story is an inspiration for anyone pursuing their entrepreneurial dreams, emphasizing the importance of persistence, resilience, and a willingness to adapt and pivot when circumstances change. Trust us, you won’t want to miss this conversation! 

Almost everyone has a story inside them that is bursting to be told, but timing is indeed everything. So, how do you know when it’s the right time to sit down and begin writing? Today, AJ recaps our recent conversation with the best-selling author, Bill Blankschaen, to highlight everything you need to know about writing your first words. First, it’s important to understand that writing a book is a time-consuming process and one that you should never rush. Then, we learn about the importance of knowing your book’s purpose and intent before writing your first word, and why you’ll know you’re ready to write a book when you’re willing to talk about it, on repeat, for at least two years. 

Writing is a unique medium in that it requires one-way communication to feel like a two-way conversation, and without any context pertaining to the reader who is, essentially, a stranger. So, for your written words to resonate with someone you’ve never met, you need to have a certain something that separates you from the rest, and that is why today, with the help of Bill Blankschaen, we will be exploring everything that it takes to become a great writer. Bill is an accomplished best-selling author and is also the Founder and Chief Story Architect of StoryBuilders – a creative group of story architects and story artisans who empower individuals and organizations to tell stories that make the world a better place. After explaining his entry into writing, how he started working with Jon Maxwell’s team, and how being mission-driven allowed him to grow, Bill walks us through the timing of writing a book, when to publish it, and how to choose the best publishing route. Our guest then shares his thoughts on what it takes to be a great writer, how to write your first words, the role of technology and AI in modern writing, and why “collaborative writing” is a more accurate term to use than ghostwriting. To end, we learn about how StoryBuilders brings dreams to fruition, and how you can connect with Bill to elevate your storytelling to the next level.  

It’s not just you. Networking is uncomfortable! Standing self-consciously in the corner with a drink in your hand and a name badge on your chest is a more common experience than you might realize. Join us today on the Influential Personal Brand Podcast as we dive into three top tips to help you break the ice, take the pressure off new relationships, feel less awkward at networking events, and meet more people to grow your business! 

How can small businesses apply big business principles to help them scale faster? To help us answer this question, we’re joined by an early Brand Builders Group member who has climbed the ladder in the financial and telecoms industries, built several businesses, and advised both US and international corporations from startups to billion-dollar enterprises. As an expert in sales, operations, and growing revenue, April Garcia knows what it takes to scale a business! A few years ago, she decided to pivot and work with small businesses to help them succeed. In this episode, she shares some of those success secrets and offers practical advice to help small business owners think big, stop iterating, and start selling. Tuning in, you’ll learn about the importance of processes, why product development should be messy, how to focus on who you should serve, not who you can serve, what is missing from the SMART goals format, and so much more. You won’t want to miss this inspiring conversation with international business advisor, performance coach, and strategy and mindset speaker, April Garcia! 

Even if you aren’t an entrepreneur, this episode is for you, because it’s all about cultivating an ownership mindset in every aspect of your life. Join us as we walk you through the five things you need for a rock-solid entrepreneurial mindset. You’ll also learn how to build as you grow, how to put sales first, why serving your community should be prioritized over growth, and why you should never settle for anything less than hiring the very best!  

Recently, we’ve taken a step back to observe and appreciate the incredible growth that we’ve achieved over the years at Brand Builders Group. In this solo episode with AJ, you’ll learn eight important lessons to help you on your journey to eight figures. We discuss sales and revenue, the simple law of economics, how to be versatile and flexible, and everything you need to know about hiring the right talent. We also cover the advantages of requesting feedback from customers and then acting on it, why it helps to deliver at least 10x more value than your prices suggest, the necessity of care, developing a trustworthy team, and the power of putting God (or your spirituality) first, plus so much more! 

A key principle we teach at Brand Builder’s Group is the idea that the depth of your impact is far more important than the width of your reach because, ultimately, new customers are the most expensive and returning customers are the most profitable! Today on the Influential Personal Brand Podcast, we delve into six tips to help you scale the profits of your personal brand. Tuning in, you’ll hear all about the Fractal Math Concept, why new customers are the most expensive kind, and how our community can serve you and your personal brand for life. We even break down key questions we always ask ourselves to increase monetization by providing better services to our customers. This episode is jam-packed with pearls of wisdom that will help you scale your personal brand to new heights, so be sure to press play now!