The Influence Podcast

In the final episode of The Influence Podcast, Collision Edition, Tom and Keith are excited to welcome Toronto Mayor, John Tory.  With Collision Conference right around the corner, Tom and Keith sit down with the Mayor of North America's 4th largest city and discuss why Toronto was the perfect candidate for Collision Conference.  They also discuss Mayor Tory's vision for a post-pandemic Toronto- now the 3rd largest tech hub in North America and how conference's like Collision play a key role in supporting this thriving tech scene. Support the show: https://www.instagram.com/nfluenceagency/See omnystudio.com/listener for privacy information.

On today's episode of The Influence Podcast, Collision Edition, Tom & Keith continue part 2 of The Digital Aspects of War with Chess Grandmaster and Political Activist Garry Kasparov.  The three discuss the pros and cons of cryptocurrency in today's digital-first society, and how it has become a new tool in war. While Kasparov may have successfully predicted Russia's illegal invasion of Ukraine back in 2016, many were quick to scoff at him. Was the initial rejection of this prediction because no one believed Putin would do it? Or were people offended by his criticism of the policies of a certain popular President? Tune in to find out!Support the show: https://www.instagram.com/nfluenceagency/See omnystudio.com/listener for privacy information.

What is the difference between disinformation and misinformation? How is social media controlled in Russia? What happens in a cyber war? Today’s very special guest answers these and more in The Influence Podcast, Collision Edition’s first-ever two part episode: The Digital Aspects of War. Tom & Keith sat down with Garry Kasparov, a former Chess Grandmaster Champion turned Political Activist and outspoken Putin critic.  Tune in as Garry discusses how Putin weaponized social media with the use of misinformation and how he predicted Putin’s invasion of Ukraine in 2016. Support the show: https://www.instagram.com/nfluenceagency/See omnystudio.com/listener for privacy information.

What does Influencer Marketing look like in 2022? Once a novelty in the world of social media marketing, Influencers and Influencer Marketing has evolved into a lucrative business model that is now ubiquitous across so many brands across many industries.  So what’s the difference between Influencer Marketing vs Content Creator Marketing? Anna Andersen is the Director of Influencer Marketing at Conde Nast, where she and her team work to marry the right influencer with the right advertising partner and the right publishing platform to deliver amazing results. Today on the podcast, Anna, Tom and Keith discuss how an Influencer has the potential to cross-over and become a true content creator and develop successful partnerships with global brands. Support the show: https://www.instagram.com/nfluenceagency/See omnystudio.com/listener for privacy information.

Welcome back to episode 3 of The Influence Podcast, Collision Edition! We're counting down the weeks until Collision Conference takes over Toronto for the fastest growing Tech conference in North America's fastest growing tech hubs!  Keith once read somewhere that "if Web 1.0 was "read" and Web 2.0 was "write" then Web 3.0 is "own", where users can collectively take ownership of their presence and assets on the internet." If that's still confusing to you, don't worry, today's guest is a mega-leader in the world of Web 3.0. Holly Zheng is the President and CEO of Blue Focus, a marketing technology company that runs on the inner workings of big data and social networks. On today's show, Tom and Keith sit down with Holly to better understand the shift from Web 2.0 into Web 3.0 and discuss its impact on businesses across diverse sectors and how they can position themselves to thrive in a Web 3.0 environment. Support the show: https://www.instagram.com/nfluenceagency/See omnystudio.com/listener for privacy information.

What does sustainability look like for the largest industrial manufacturing company in Europe? When you’re Peter Koerte, Chief Technology Officer and Chief Strategy Officer for Siemens you recognize it’s about innovation, which is achieved when you combine invention with commercialization.  Today in episode 2 of The Influence Podcast, Collision Edition, Tom and Keith sit down with Peter and discuss his unique role at Siemens, how they are prioritizing sustainability through a number of diverse initiatives and what he thinks will make Digital Transformation successful in the future.  Support the show: https://www.instagram.com/nfluenceagency/See omnystudio.com/listener for privacy information.

Welcome back, Michele Romanow! The Co-Founder and CEO of Clearco, is back on The Influence Podcast before she takes the main stage at Collision on June 22nd talking about “Why Canada is ready to take on the Tech world”. Today, Tom, Keith and Michele discuss how her company, Clearco, has become the world’s largest e-commerce investor and its recent launch of a European scout program.  The three also discuss her approach to fundraising as well as the steady growth we’re seeing in Canada’s start-up ecosystem.Support the show: https://www.instagram.com/nfluenceagency/See omnystudio.com/listener for privacy information.

Rick Campanelli - a man who likely doesn’t need a single introduction when you hear his name or see him walk into a room, especially if you’re a Canadian millennial. Rick - once known as "Rick the Temp" during his Much Music days, is a Canadian media personality who’s career has certainly evolved with the times. From traditional broadcast media interviewing the biggest international artists and hosting the country's leading entertainment shows, to a full-fledged multimedia media personality that’s successfully extended his brand and business on social media. When it come to the evolution of the media personality, Rick’s career is the perfect case study. We recently sat down to discuss the changing media landscape, the skills required of content producers today compared to television broadcasters in the past, and what it takes to gain longevity and sustainability as a media personality. Lots of great tips from smart, humble and kind man - hope you enjoy.Support the show: https://www.instagram.com/nfluenceagency/See omnystudio.com/listener for privacy information.

What is the Metaverse and what does it mean for Marketers? Today's guest on The Influence Podcast discusses VR, its business applications, and so much more. Sean Evans is a Founder, Producer and Executive Producer in the VR space and today we dive into all things Metaverse, and how AI and VR will continue to transform the digital marketing space. Check it out! Support the show: https://www.instagram.com/nfluenceagency/See omnystudio.com/listener for privacy information.

Here's a question for you... If you followed your dreams, worked for years, and eventually landed your dream job - could you walk away if you started to feel it was dis-empowering you? That’s what Kelly Linehan did, in what seemed an abrupt departure for millions of fans that tuned into Toronto’s Breaking News source CP24. She landed a coveted reporter and anchor job in 2018 and left amidst the pandemic in 2020. On today's episode, Kelly Linehan joins us to talk about her departure from CP24, the challenges of being a reporter, facts versus misinformation, the evolution of news from broadcast to digital, and we discuss whether the traditional newsroom will exist in the future. We also learn about Kelly's next adventure, which is a production company called Fool Card Productions. Without further ado, here’s our conversation about the state of media, and where it is headed, with Kelly Linehan. Support the show: https://www.instagram.com/nfluenceagency/See omnystudio.com/listener for privacy information.