Expert Edge Podcast

If your Reels are tanking, your growth is crawling, and your strategy is still stuck in 2021… you’re not alone. Most coaches and creators are making a handful of simple—but costly—mistakes that are crushing their Instagram performance and leaving money on the table. In this episode of the Expert Edge, Colin sits down with Instagram growth expert and co-founder of InstaclubHub, Brock Johnson, to unpack what’s actually working right now on the platform—and what’s flat-out killing your growth. With over 700K followers and a multi-7-figure business built on Instagram, Brock brings the data, the strategy, and a whole lot of clarity. You’ll learn: Why your Reels aren’t getting seen (and what to change right away). The most underused Instagram features that boost engagement without burning out. How to design a 30-day Instagram strategy that drives leads and converts followers into buyers. If you’ve ever felt like you're playing catch-up with the algorithm or wasting hours creating content that flops, this episode will give you the clarity and confidence to post with purpose. Check out Brock’s training, membership, and Instagram resources here: colinboyd.co/brockFollow Brock on Instagram: @brock11johnson Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode268 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

What if the secret to a thriving expert business isn’t going viral, launching fast, or reinventing your offer every quarter—but building something that’s simple, steady, and built to last? In this episode, Colin sits down with Jon Acampora, founder of Excel Campus, who quietly built a 7-figure business teaching (yes) Microsoft Excel. Together, they unpack the overlooked strategies that fuel long-term growth—without burnout, complicated tech, or constant reinvention. You’ll learn why slow growth is often smarter growth, how Jon uses YouTube and evergreen webinars to generate daily sales, and the surprising power of solving one problem really well. Jon also shares the exact mindset shifts that helped him resist comparison, stay focused on value, and build a business that fits his life—not the other way around. If you’re tired of chasing hype and ready to build something real, this episode will give you the clarity and confidence to commit to the long game. Your business doesn’t need to be loud to be profitable—it just needs to work. You can check out Jon’s training and free resources at ExcelCampus.com, or find him on YouTube, Facebook, or Instagram under @ExcelCampus. Download the "Make Your Offer Irresistible: 10-Point Checklist" here: https://www.click.colinboyd.co/offer-checklist Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode267 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

Does the thought of public speaking leave you with sweaty palms and a racing heart? In this episode, Colin breaks down the psychology behind speaking anxiety and reveals five powerful strategies that transformed him from a nervous presenter into someone who genuinely looks forward to speaking opportunities—strategies that have directly contributed to millions in revenue. You'll discover why focusing on helping others instantly dissolves fear, how to make any presentation feel like a natural conversation, and the mindset shift that helped Colin confidently speak to 5,500 people at his first major paid presentation. Plus, learn a practical three-step exercise you can use moments before speaking to ground yourself and access unshakable confidence. Whether you're pitching to clients, leading team meetings, or speaking on stage, these techniques will help you access the confidence that already exists within you. Stop hiding your brilliance behind speaking anxiety and start showing up as the authority you truly are. Your ability to speak with confidence isn't just a nice-to-have skill—it's often the difference between building a thriving business and remaining invisible in today's noisy marketplace. Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode266 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

What if your biggest obstacle to success… was you? In this episode, I’m joined by therapist and coach Julia Kristina to unpack the sneaky, subtle ways high performers sabotage themselves — even when things are going well. If you’ve ever found yourself procrastinating, overthinking, or shrinking back just as momentum starts to build, you’re not alone. Julia shares a refreshing, practical perspective on how to break these patterns and create real inner safety so your success doesn’t feel like something you have to survive. Here’s what we dive into: Why high achievers self-sabotage (without even realizing it) How to separate your identity from your results so failure doesn’t derail you Tools to build emotional scaffolding so you can grow without burning out If you’re ready to stop over-functioning and start trusting yourself through every stage of growth, this episode is for you.   Check out Julia Kristina's free 25 Power Thoughts here: https://25powerthoughts.com/   Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode265 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels https://colinboyd.co/optima    

Are you a highly sensitive entrepreneur who feels EVERYTHING deeply? If so, you're not alone. Many coaches, course creators, and online business owners have a unique ability to connect, create, and serve at a deep level—but this often comes with a downside: stress, overwhelm, and burnout. In this episode, I sit down with my wife, Sarah Boyd, to discuss how highly sensitive entrepreneurs can manage stress, protect their energy, and build a thriving business without burning out. Sarah, a leadership coach and author of Turn Down the Noise, shares research-backed strategies designed to help you reset, recharge, and find joy in your work again. You'll discover: - The #1 reason highly sensitive entrepreneurs struggle in online business - Why taking a "Business Sabbath" can reset your dopamine and boost creativity - How scheduling time for play actually makes you more productive - Simple, science-backed strategies to protect your energy in a noisy digital world If you've ever felt overwhelmed by the relentless pace of online business, this episode is a must-listen. Tune in now, and grab your copy of Turn Down the Noise at TurnDownTheNoiseBook.com   Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode264 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels https://colinboyd.co/optima    

In Part 2 of our conversation series, we dive even deeper into the art of connecting with others and turning casual conversations into meaningful, lasting relationships. If you've ever felt like you're stuck in "small talk" and can't quite break through to real connections, you're not alone. But the good news is—there's a simple shift you can make that will change everything. In this episode, I walk you through the next level of conversation mastery: How to instantly read the room and adjust your approach to create rapport quickly. The power of asking the right questions to guide conversations toward genuine connection. Why being intentional with your words (and silence) can dramatically improve your impact. Whether you're at a networking event, a business meeting, or just trying to connect with people on a deeper level, these strategies will make your conversations more fluid, meaningful, and, yes—less awkward. If you want to stop feeling like a deer in headlights when talking to strangers, this episode is for you. Let’s take your conversation skills from awkward to amazing! Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode263 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/ Get Colin's favorite ALL-IN-ONE Course, Content and Email System: Optima Funnels https://colinboyd.co/optima    

So many struggle with something that has the power to change everything—conversation. The fear of rejection. The worry of not belonging. That awkward moment when you don’t know what to say next. We’ve all been there. But here’s the truth: Your ability to make genuine connections will impact your success more than any marketing tactic ever will. In this episode, I break down three simple but powerful strategies to help you engage in conversations with confidence, ease, and real impact: - How your body language shapes the way people perceive you before you even say a word. - A subtle shift that creates deeper, more natural connections. - The key to guiding conversations effortlessly, so they feel engaged instead of forced. If networking, small talk, or meeting new people has ever felt intimidating, this episode is for you. Let’s make conversations feel natural—and even enjoyable. Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode262 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

After seeing so many talented coaches and course creators feeling stuck, discouraged, and uncertain, I knew we had to have this conversation. The truth is, the energy in the world right now—fear, uncertainty, disillusionment—is affecting all of us. But here’s the key: challenges don’t define you; they shape you. In this episode, I break down the three biggest mindset traps that keep experts from breaking through: Believing that setbacks mean failure – How one painful business loss led me to restructure and scale to millions. Comparing yourself to others online – Why the most "successful" people you see are struggling more than you realize. Waiting for the “right” time – The deeply personal story of why I stopped waiting and took action—even in the hardest season of my life. If you’re feeling stuck or like your breakthrough is always just out of reach, this episode will give you the perspective shift you need. The economy may be uncertain, but your ability to adapt and serve is what truly matters. Let’s dive in.   Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode261 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

After being stuck at $400,000 in annual revenue for four frustrating years, I discovered some strategies that finally shattered my income ceiling. In this candid episode, I'll reveal the practical shifts that changed everything for my business growth. You'll discover the six proven strategies that create massive breakthroughs:  Expanding your audience aggressively,  Investing seriously in paid traffic,  Increasing conversion rates through data analysis,  Strategically raising prices,  Adding aligned new programs (with an important caution),  Increasing the velocity of what's already working.  Whether you're stuck at five, or six figures or trying to break through to seven, this episode provides the practical blueprint to finally shatter your revenue ceiling. Let's cuts through the noise with actionable advice that works across all coaching business models, focusing on the fundamentals that create sustainable growth rather than shiny object strategies. Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode260 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/  

Not all coaches help clients make more money—but that doesn't mean you can't command premium prices. In this value-packed episode, Colin tackles the common challenge faced by relationship coaches, parenting experts, health advisors, and other transformation experts: how to sell your offer when your results aren't directly tied to dollars and cents. Drawing from his own journey as a life coach and the success stories of his students, Colin reveals three powerful strategies that will help you articulate value in a way that resonates deeply with potential clients: Learn to showcase the full transformation (beyond the surface-level benefits) Create a unique process that positions you as the only solution Master the art of helping clients quantify their own value (with the exact questions to ask) Whether you're struggling to fill your programs or simply want to increase your prices, this episode provides the practical framework to communicate the true worth of your services—even when you don't help people make money directly. Listen now and discover how to turn "I can't afford it" into "I can't afford NOT to work with you!" Discover how to authentically connect with your audience & fill your programs with a Conversion Story. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode259 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/