The Dietitian Success Podcast | Business & Marketing for Dietitians

In this episode of the Dietitian Success Podcast, I’m joined by Ana Reisdorf, RD, for her third time on the show. Ana has been a registered dietitian for almost 20 years, and her business looks completely different than it did when we first connected. Today she shares how she went from running a content marketing agency of RDs to building GLP-1 Hub, a podcast, YouTube channel and website with about 55,000 podcast downloads a month and almost 40,000 YouTube subscribers.We get into the real numbers behind her revenue streams, how she lands and prices brand sponsorships, what actually grew her YouTube channel, and how she and her husband batch content so it doesn’t take over her life.Inside, we cover:What happened to Ana’s content marketing business when ChatGPT and Google’s SEO changes hit, and the shower idea that became GLP-1 HubHer audience size across the podcast, YouTube and Instagram, and how fast it grewHer revenue streams: sponsorships, digital products, YouTube ad revenue and affiliate incomeHow she got her podcast fully sponsored within three or four monthsThe low-dollar pitch strategy that converted about half of the brands she tried it withHow she structures sponsorship packages instead of one-off deals, and whyWhat YouTube monetization actually requires and what finally grew her channelHer content batching workflow, including recording a month or more aheadHow she handles hateful comments when the brand is just her and her husbandWhat a dietitian can do this week to start on YouTube or build a brand deal pipelineLinks:Try Healthie (free 14-day trial + 50% off Plus or Group plans for 3 months with code DSC50): http://go.gethealthie.com/DSCTry Xero: 90% off for 6 months: https://referrals.xero.com/DSPAna’s website, GLP-1 Hub: https://glp-1hub.comFree Starter Kit for Dietitians: https://www.dietitiansuccesscenter.com/Book a Discovery Call for the DSC Entrepreneurship Membership: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansDietitian Success Summit 2027 Waitlist: https://www.dietitiansuccesscenter.com/summitFollow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/

In this episode of the Dietitian Success Podcast, I’m sharing five specific ways we are using AI tools to automate and streamline marketing at DSC right now. Not the obvious ones, like w writing captions or generating blog ideas. The ones that are actually saving us time, reducing mental load, and in one case, generating an estimated $10,000 in brand sponsorship leads from a single LinkedIn post.If you feel like you are constantly drowning in a to-do list of marketing tasks you never quite get to, this one is for you.Inside, we cover:How we used Viktor AI to build a public-facing brand sponsorship landing page that auto-updates and has already driven significant brand deal leadsWhy time kills deals and how AI lets you respond to brand opportunities the same dayWhat Claude Skills actually are, why I avoided them for months, and why I wish I had notHow to use Claude Skills to automate any recurring marketing process so you never have to re-explain your workflow from scratchHow Claude Cowork can go into your website and actually build or update your sales pages for youHow we use Viktor to automatically generate Asana tasks every time we sign a brand dealHow I used Claude to rebuild our business planning workbook as an interactive Google Sheet lead magnet and why usability is a conversion strategyThis episode is sponsored by Xero. Xero is the all-in-one accounting platform designed to help small businesses like yours save time and stay on top of your finances. It automates invoicing, tracks expenses, connects directly to your bank, and makes tax time so much less painful. DSC listeners can get 90% off for 6 months using the link below. Terms and conditions apply.Links:Try Xero — 90% off for 6 months: https://referrals.xero.com/DSPFree Starter Kit for Dietitians: https://www.dietitiansuccesscenter.com/Book a Discovery Call for the DSC Entrepreneurship Membership: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansDietitian Success Summit 2027 Waitlist: https://www.dietitiansuccesscenter.com/summitFollow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/

In this episode of the Dietitian Success Podcast, I am covering three topics that have been coming up constantly in conversations with dietitian entrepreneurs right now.We talk about what passive income actually means for dietitians in 2026, what you genuinely need to have in place before it can work, how to build a funnel that holds together from lead magnet to nurture sequence to paid offer, and why I am overhauling how I create content after an aha moment at a mastermind in Nashville.Inside, we cover:What passive income actually is and what it is notWhy passive never means zero effort and what the active parts actually look likeWhy brand building is now a non-negotiable prerequisite for passive income in 2026The Jesse Jean Yap Challenge case study and what it teaches us about brand plus promotionHow I took three months of maternity leave while still making a full salary and what made that possibleWhy one solid lead magnet beats five mediocre ones every single timeThe three criteria every lead magnet must meet before you build itWhat a nurture sequence actually needs to do and what I am planning for our entrepreneurship funnelWhy you should be promoting your lead magnet every single day before you decide it is not workingWhat content batching days are, what I learned about them at the Amy Porterfield Milly Club Mastermind, and whether I think they are going to work for meThis episode is sponsored by Xero. Xero is the all-in-one accounting platform designed to help small businesses like yours save time and stay on top of your finances. It automates invoicing, tracks expenses, connects directly to your bank, and makes tax time so much less painful. DSC listeners can get 90% off for 6 months using the link below. Terms and conditions apply.Links:Try Xero — 90% off for 6 months: https://referrals.xero.com/DSPFree Starter Kit for Dietitians: https://www.dietitiansuccesscenter.com/Dietitian Success Summit 2027 Waitlist: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansFollow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/

Every year I invest in a new coaching program, because learning from people who are ahead of me has been the single biggest driver of growth in my business. This year, I joined Amy Porterfield’s Milly Club, a coaching program for women entrepreneurs working toward a million dollars in annual revenue, and I just got back from our first in-person meetup in Franklin, Tennessee. 🔥In this episode, I’m sharing why “relentless” became my word of the year, the full circle moment of meeting someone I used to listen to on my three hour commute, the three biggest takeaways I brought home, and the lesson every dietitian needs to hear about niching.We cover: 🔹 Why what got you here won’t get you there 🔹 The five checkpoints of a marketing funnel and why the math makes business predictable 🔹 LTV to CAC: the ratio that shows how healthy your business really is, even if you don’t run paid ads 🔹 What I learned from seeing the volume and specificity of a high-level social strategy 🔹 Why there wasn’t a single generalist in a room of 50 women entrepreneurs, and why going narrow helps you grow biggerResources mentioned: → DSC Entrepreneurship Tier (book your discovery call here): https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitians → Free Starter Kit + Free Dietitian Community: https://www.dietitiansuccesscenter.com/ → Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/ → Follow @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/

In this episode of the Dietitian Success Podcast, I'm back after the very first Dietitian Success Summit in Toronto and sharing the five biggest business lessons that came out of the entrepreneurship sessions. These are the themes we heard over and over again from the roughly 40 dietitian entrepreneurs in the room, which usually means they apply to a lot more dietitians than just the ones who were there.If you were at the Summit, this is a recap to remind you where you're headed and what to focus on next. If you weren't, it's a high-level look at what's most top of mind for dietitian entrepreneurs right now, from pre-solving problems that may never happen, to dividing your attention across too many revenue streams, to the funnel, website, and community you need to keep growing.Inside, we cover:Why I took a break from the podcast leading up to the Summit and what's coming next (including a full Summit debrief with the real numbers)How the Summit was structured and what happened in the entrepreneurship sessionsLesson 1: Stop solving problems that haven't happened yet, and why pre-solving burnout can keep you from making your first dollarLesson 2: Follow the money, and why adding another revenue stream usually isn't what gets you to your revenue goal"You can do anything, but you can't do everything" and how to park ideas for a future seasonLesson 3: You need a funnel, using my basil, carrots, and apples analogy for hot, warm, and cold leadsHow to monetize a big Instagram audience beyond brand dealsLesson 4: A website is essential (the one thing every dietitian on our marketing panel agreed on), and why a simple landing page is enough to startLesson 5: Why community is essential, and how I keep it alive in my own businessLinks:Join the waitlist for the Dietitian Success Summit 2027: https://www.dietitiansuccesscenter.com/summitBook a discovery call for the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansGrab our Free Starter Kit: https://www.dietitiansuccesscenter.com/Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/

In this episode of the Dietitian Success Podcast, I am walking through the full Dietitian Success Summit agenda in detail so that attendees know exactly what to expect and anyone who is still on the fence can hear the full picture before making a decision. For attendees, you will have already received this information via email! If you can’t find it, email [email protected]. We are six weeks out from the summit, entrepreneur passes are sold out, and there are only nine general passes remaining. This episode covers everything from the keynote to the speakers to the sessions to the dress code to the entrepreneurship dinner to day three business planning.Inside, we cover:The two core objectives that every single element of the summit was designed aroundThe full day one agenda including the opening keynote, two expert sessions, the social media panel, and the goal setting sessionWhat is in your swag bag including the Dietitian Success Planner and why it is the foundational through line of the whole eventThe professional headshot experience and how it is included in every passThe full day two agenda including the AI session, the RD rebrand session, and the digital presence sessionWhat happens when the general pass wraps and the entrepreneur sessions beginThe marketing panel with four established dietitian entrepreneurs and what they will be coveringThe entrepreneurship dinner at El Catrin in the Distillery DistrictThe full day three business planning experience and what you will actually walk away withEverything you need to know about dress code, food, logistics, and the summit community forumLinks:Join the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansFollow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/Free Starter Kit: https://www.dietitiansuccesscenter.com/

In this episode of the Dietitian Success Podcast, I'm covering three topics that are all about working smarter in your business, whether that is making better financial decisions about the tools you invest in, getting more out of the AI tools you are already using, or figuring out what to hand off and when without feeling like you have to do everything at once or nothing at all.We talk about how to evaluate whether a platform like Skool is actually worth $99 a month, the one thing most people are missing when they use Claude that makes the output feel generic, and how to think about outsourcing as a stepwise process rather than an all-or-nothing decision.Inside, we cover:Why the question is never what does this cost but what does this enable me to doHow to do the actual math on a $99 monthly platform and why the answer might surprise youWhy the step you are skipping with Claude is a brand book and what that actually meansWhy I think social content actually works better when it comes from you directly rather than AI (but how to use AI still to help you save time and build creativity)How Claude is still genuinely useful even if it is not writing your captionsWhy you probably do not need to outsource bookkeeping in year one of your businessHow my own approach to bookkeeping and taxes has evolved over six years from a Google spreadsheet to a full accounting firmWhy the decision of what to hand off tends to become obvious when the timing is actually rightWhy messy and iterative is a completely normal and healthy part of building a businessLinks:Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansJoin the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/Free Starter Kit: https://www.dietitiansuccesscenter.com/

In this episode of the Dietitian Success Podcast, I'm tackling three topics that are coming up constantly right now for dietitian entrepreneurs at every stage of business.We talk about how to actually build boundaries into your practice before the burnout hits, what the rise of telehealth companies like Nourish and Faye actually means for private practice dietitians and how to differentiate yourself, and how to choose a business coach without getting pulled in by the most polished Instagram presence in the room.Inside, we cover:Why being always available is not professional and what it actually signals to potential clientsHow to decide your boundaries upfront and communicate them transparently so everyone is on the same pageWhy an open booking schedule can make you look less in demand rather than more accessibleWhat telehealth companies like Nourish and Faye have done to the dietetics market and why I still believe private practice has a strong futureWhy the answer to competing with telehealth companies is never price and always brandWhy niching further and building a more specialized practice is going to become increasingly importantThe two most common complaints I hear from dietitians who have worked with business coaches that did not feel rightWhy I was allergic to the term business coach for years and why I have made peace with itHow to vet a business coach before you spend money, including the one platform I think does this better than any otherLinks:Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansFay, Nourish, Berry Street and Beyond: https://dietitiansuccesscenter.com/fay-nourish-berry-street-beyond-dietitian-perspectives-on-working-for-telehealth-startups/Join the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/Free Starter Kit: https://www.dietitiansuccesscenter.com/

In this episode of the Dietitian Success Podcast, I'm tackling three topics that are all connected by the same underlying theme: what it actually takes to build a business that grows, without burning yourself out in the process.We talk about how to carve out time to work on your business when your client schedule is already full, where I land on the hustle culture versus soft girl era debate and why I think both extremes are doing you a disservice, and a transparent look at a $19,000 line item on our corporate tax return and what it taught me about how to think about money in a growing business.Inside, we cover:Why nothing changes if nothing changes, and what that actually means for your scheduleThe people-pleasing habit that is keeping your calendar too open and your business too stagnantWhy an overly open booking schedule can actually make you look less professional, not more accessibleWhere hustle culture gets it right and where it goes too farWhat the soft girl era gets right and where it becomes a convenient excuseWhy I take issue with the phrase “giving yourself grace” and when I actually think it appliesThe real middle ground between grinding and coasting, and what it looked like when I was building DSC while working a nine-to-five with a three-hour daily commute$19,000 in transaction fees, why I am completely unbothered by it, and what my accountant said that reframed everythingWhy your job as a business owner is to grow revenue, not reduce expensesLinks:Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansJoin the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/Free Starter Kit: https://www.dietitiansuccesscenter.com/

In this episode of the Dietitian Success Podcast, I'm covering three topics for dietitians who are building or growing their businesses.We talk about what a signature program actually is and whether only offering one-on-one sessions can qualify, how to create physical products for your brand without spending money on inventory upfront, and what happens when you finish something in your business and then just cannot seem to pull the trigger on launching it.Inside, we cover:Why the concept of a signature program is widely misunderstood and what it actually requiresWhy one-on-one sessions absolutely can be a signature program and how to structure and position them that wayHow to name and market a signature program so it reads as a premium, client-specific offerWhy you should lead with outcomes in your marketing, not the format or the featuresHow to create merch and physical products for your brand using Printify, Canva, VistaPrint, and third-party printersHow drop shipping works so you never have to touch or hold inventoryThe real reason most dietitians sit on finished work instead of launching itWhy the indecision tax is costing you more than you realize, in mental load and in revenueThe warm fuzzies folder strategy for rebuilding belief in your own workWhy detaching from the outcome is the thing that actually lets you move forwardLinks:Check out the Entrepreneurship Tier of Dietitian Success Center: https://www.dietitiansuccesscenter.com/entrepreneurshipfordietitiansJoin the Dietitian Success Summit 2026: https://www.dietitiansuccesscenter.com/the-dietitian-success-summit-2026Follow @dietitiansuccesscenter on Instagram: https://www.instagram.com/dietitiansuccesscenter/Connect with @kristako.rd on Instagram: https://www.instagram.com/kristako.rd/Free Starter Kit: https://www.dietitiansuccesscenter.com/