#15 - The Power of Storytelling in Innovation w/ Nicolo' Andreula (Disal Consulting)
šļø Welcome to a new episode of The Corporate Venturing Podcast!When technology, products and even tone of voice can be copied overnight, what really makes innovation stand out?In this episode, Iām joined by Nicolò Andreula ā economist, entrepreneur, investor and strategic consultant. After a global career across the UN, Goldman Sachs, McKinsey and a boutique firm in Singapore advising Google, Uber, Netflix and Microsoft, Nicolò came back to Bari to build Disal Consulting, write books like Flow Generation and co-create ABCD ā A Bari Capitale Digitale.Ā Together, we explore how storytelling can make or break innovation: inside companies, in the market, and even at city level.In this episode, Nicolò shares insights on:š§ Scarcity in the age of AI ā why the rare asset isnāt information anymore, but human touch, empathy and the ability to filter and frame meaningāļø How stories hit the brain ā from amygdala āfightāflightāfreezeā reactions to dopamine, oxytocin and endorphins, and why people remember stories more than slidesš The Toyota family-car example ā how a safety campaign built around emotion, not crash-test numbers, can create trust without ever saying ātrust usāš What vaccine campaigns got wrong ā and what that teaches corporate innovators about talking to fears and emotions, not just rational argumentsš Funicolare Vesuviana & the power of a jingle ā turning a scary new transport system into a joyful collective experience through music and narrativeš¤ Humanizing AI and chatbots ā the story of a āyounger colleagueā bot that asks for help instead of pretending to be perfect, and why that drove adoption and ownershipš© Internal storytelling for transformation ā why one-size-fits-all corporate emails fail, and how to segment employees by emotions and attitudes to changeš§āāļø Selective vulnerability in leadership ā from the āpratfall effectā to the Starbucks example, how admitting the right flaws can bring people behind a new strategyš ABCD ā A Bari Capitale Digitale ā how a ācrazyā vision, a name, and a story turned Bari into a magnet for talent, companies and digital nomadsWe close the episode on a personal note, looking at the moment that most shaped Nicolòās view on storytelling, strategy and innovation, and how he turned the shock of COVID into a new way of working and living.Ā Resources:⢠Open Road Ventures Newsletter⢠Bundl Venture Clubš§ Follow the podcast for grounded stories and actionable insights from inside the world of Open Innovation and Corporate Venturing.