Marketing Your Career Coaching Business (Part 1)

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Marketing Your Career Coaching Business (Part 1)

1. Most Effective Marketing Strategies:

   • Focus on social media (3 posts/week minimum), weekly longer-form content (live or recorded), and getting in front of other people's audiences through interviews, collaborations, etc.

2. Identifying and Reaching Target Audience:

   • Engage in conversations with potential clients to understand their challenges and goals.
   • Reflect on past clients to identify common questions and areas where you can provide value.
   • Consider the first win you can offer clients and create products or services around that.

3. Best Platforms for Promotion:

   • Focus on Instagram and LinkedIn for career coaching services.
   • Instagram: Easier to reach new audiences organically and connect with potential clients.
   • LinkedIn: Target audience is present, platform tools support career coaches.
   • Facebook: Less recommended for starting due to challenges in organic growth.

4. Creating Compelling Content:

   • Determine what you are selling (individual coaching, digital product, group coaching).
   • Share personal stories and the lessons learned.
   • Create awareness content that educates the audience about their mistakes and why they need your help.
   • Conduct live Q&A sessions to address audience questions and provide value.

5. Leveraging Social Media:

   • Social media is a tool for helping others and building trust.
   • Focus on providing value and answering questions to connect with your audience.

Come back next week for part 2!