The Big Story podcast

The Looming Question Of Cookie Consent

1/8/2024

The Big Story

0:00

44:29

What will Chrome's third-party consent look like? We offer our best guess based on existing information (which is thin). Plus, we spotlight the controversy around ID bridging. The tactic supplies IDs for cookieless inventory through a spectrum of approaches, and not all of them are buyer approved.

Altri episodi di "The Big Story"

The Role Of Ad Dollars In The 2024 Presidential Election
6/11/2024
38:42
Trump won the 2024 election. To discuss how paid media played a role (and didn't) in his victory, we bring on guest Jordan Lieberman, CEO of Power Interactive. The programmatic buying company handled more than 1,000 digital campaigns across the political spectrum this election cycle.
The Culture Clash Underneath Creative Ad Tech - E316
1/11/2024
37:41
To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.
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The Curation Debate - E315
24/10/2024
27:50
We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window dressing? And will it save or undermine the open web?
Unboxing Amazon Ads’ Ad Tech - E314
17/10/2024
33:31
From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and news publishers remain at odds with each other, and what each side is doing about it.
Is The Trade Desk A Hero Or Villain To Independent Ad Tech?
10/10/2024
29:20
As The Trade Desk grows more powerful, it’s attracting more attention – and frustration – from independent ad tech. Plus: an update on Google Chrome’s user choice mechanism.
The US v. Google Witnesses Have Spoken – Now What? - E312
3/10/2024
32:41
It’s a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the OpenRTB spec that ruffled feathers at the IAB Tech Lab.
Waiting On A Judge And The Polls - E311
27/9/2024
39:40
Hear what the ad tech industry is saying about Google’s antitrust trial. Then, a rundown on how the election is playing out for political advertisers and news publishers.
View From The US v. Google Trial Press Box - E310
19/9/2024
42:30
After eight days of the antitrust trial, who’s in the lead: the DOJ or Google? Details on the most gripping testimony so far with guest Arielle Garcia, director of intelligence for Check My Ads.
An Interview With A Star Witness In The Ad Tech Trial Of The Century - E309
12/9/2024
41:51
Index Exchange CEO Andrew Casale, fresh off the witness stand for US v. Google, and AdExchanger’s courtroom reporter, Allison Schiff, join us to analyze the ad tech trial of the century.
Uncloaking A New Programmatic Scam - E308
5/9/2024
39:39
Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it’s ready to build your media plan.

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