The Big Story podcast

AI and Smart Tech: AdExchanger Does CES 2025

10/1/2025

The Big Story

0:00

31:37

Recorded from the showroom floor at CES, the AdExchanger editorial team talks about the intersection of consumer electronics and advertising with our guest, Monks head of AI innovation Dave Meeker. From the responsible use of AI to new ad experiences that will be enabled by tech on the showroom floor, we dig into what caught our eye this year.

Altri episodi di "The Big Story"

AI and Smart Tech: AdExchanger Does CES 2025
10/1/2025
31:37
Recorded from the showroom floor at CES, the AdExchanger editorial team talks about the intersection of consumer electronics and advertising with our guest, Monks head of AI innovation Dave Meeker. From the responsible use of AI to new ad experiences that will be enabled by tech on the showroom floor, we dig into what caught our eye this year.
A Holiday Present: The Ex-FBI agent's Take on Programmatic Transparency
26/12/2024
53:54
To close out the year, The Big Story team is posting one of our favorite AdExchanger Talks episodes of 2024. Who better to give her take on programamtic transparency than an ex-FBI agent? Listen to this interview with Sherine Ebadi, Kroll managing director of investigations, who worked on the ANA's transparency report.
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Retail Media Standards: Miracle Or Meh?
19/12/2024
35:20
The IAB gave us new retail media standards for Christmas. But will the industry actually adopt them? Also, we discuss where the use of AI in advertising could be headed in 2025.
Running the Numbers on Omnicom-IPG
12/12/2024
41:47
Omnicom is acquiring IPG. We unpack the nuances of the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall.
Don’t Discount Black Friday
5/12/2024
38:11
This year, Black Friday stretched on for more than a week. And the retail holiday is evolving as online shopping takes over.
The Closing Arguments of DOJ v. Google
27/11/2024
48:41
It's Thanksgiving, so we are sharing our podcast feed by posting an episode of AdExchanger Talks. Recorded right after the closing arguments of US vs. Google, ad tech antitrust edition, Digital Content Next CEO Jason Kint shares insights from inside the courtroom.
No More TV Drug Ads? Don’t Hold Your Breath
21/11/2024
42:40
The odds of RFK Jr. implementing a ban on TV drug ads are slim, says our guest this week, BranchLab’s Josh Walsh. Still, pharma advertisers could face other regulatory changes over the next four years. Plus: We break down Forrester’s picks for the top 10 SSPs.
Political Advertising Post-Mortem Analysis, Part Deux
14/11/2024
40:54
Jessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to talk through this year’s unexpected election results.
The Role Of Ad Dollars In The 2024 Presidential Election
6/11/2024
38:42
Trump won the 2024 election. To discuss how paid media played a role (and didn't) in his victory, we bring on guest Jordan Lieberman, CEO of Power Interactive. The programmatic buying company handled more than 1,000 digital campaigns across the political spectrum this election cycle.
The Culture Clash Underneath Creative Ad Tech - E316
1/11/2024
37:41
To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.

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