SXSW Sessions podcast

The Science & Craft of Storytelling: How to Make People Care

15/4/2024
0:00
58:14
Manda indietro di 15 secondi
Manda avanti di 15 secondi

How can brands and leaders tell stories that inspire human connection and positive action, especially in these anxious and uncertain times? Cheryl Miller Houser offers tactics grounded in the science and craft of storytelling to make people feel part of something bigger than themselves and move them to laugh, to cry, to propel change. Participants from all sectors can apply these tactics to drive success in building brand loyalty, marketing, galvanizing employees, creating community, fundraising and more. 

 

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