Standing Out with Whitney Cowell: Gymnastics Coach to Marketing Maven

Join us for Standing Out with special guest, Coleman Ruffin, AKA the Glue Guy! This episode centers around the concept of social proof and its immense power in influencing buyer behavior. Trey and Coleman1 discuss how companies can benefit from turning satisfied customers into advocates by leveraging their testimonials, hosting engaging customer events, and creating feedback loops to ensure continuous improvement and connection.Thank you to our sponsor, Salesdash CRM – A CRM for Freight Logistics. Salesdash CRM is built for freight broker & agent sales teams. Manage your shipper prospecting and follow-ups. Organize your carriers and the lanes they run. Learn more at www.betaconsultinggroup.com/standing-out Standing Out is a sales, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes.

In this episode of Standing Out with Charles Gracey, we explore what the future holds for the trucking industry in 2025, from emerging technologies to shifting market dynamics. Trey and Charles also highlight key upcoming events you won't want to miss, providing insights into how they can help you stay connected and informed. Plus, discover how podcasting and media are transforming the way professionals grow their brands and stand out in a crowded marketplace. Don’t miss this conversation designed to help you drive success in the year ahead! Thank you to our sponsor, Salesdash CRM – A CRM for Freight Logistics. Salesdash CRM is built for freight broker & agent sales teams. Manage your shipper prospecting and follow-ups. Organize your carriers and the lanes they run. Learn more at www.betaconsultinggroup.com/standing-out Standing Out is a sales, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes.

What happens when innovative tech leadership meets expected trends in 2025? Find out in our latest conversation with Dawn Salvucci-Favier, CEO of Greenscreens.ai.Trey Griggs and Dawn Salvucci-Favier chat about team dynamics and industry evolution. Building a tech team that's diverse and empathetic is more than a strategy—it's a mission, and Dawn shares insights on avoiding echo chambers and the magic of customer testimonials. With tech investments rising, we see a positive shift in market sentiment, reminiscent of pre-pandemic excitement.Thank you to our sponsor, Salesdash CRM – A CRM for Freight Logistics. Salesdash CRM is built for freight broker & agent sales teams. Manage your shipper prospecting and follow-ups. Organize your carriers and the lanes they run. Learn more at www.betaconsultinggroup.com/standing-out Standing Out is a sales, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes.

Buckle up for a fascinating journey with Tristan Bordallo, the charismatic owner and CEO of Iamfr8 and Fr8topia. From finding stress relief on two wheels to forging connections with fellow business leaders, Tristan's stories will inspire and entertain. His transition from a brokerage to an asset-based trucking business showcases the grit and strategic acumen required to thrive in the ever-evolving logistics industry.As we navigate through the complexities of his career pivot, Tristan opens up about the hurdles and triumphs of entering the full truckload market amidst the rise of technological disruptors. Discover how he tackled financial challenges, driver management, and the intricacies of asset ownership while pivoting to alcohol transportation to overcome non-compete restrictions. With laughter and wisdom intertwined, this episode promises a refreshing blend of adventure, business insights, and camaraderie that's too good to miss.Thank you to our sponsor, Salesdash CRM – A CRM for Freight Logistics. Salesdash CRM is built for freight broker & agent sales teams. Manage your shipper prospecting and follow-ups. Organize your carriers and the lanes they run. Learn more at www.betaconsultinggroup.com/standing-out Standing Out is a sales, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes.

David Klasser, founder of Exploding Leads and a man with a surprising talent for rap, joins us to share the joys of fatherhood and his vision for revolutionizing the sales world. David offers a unique blend of personal and professional insights to capture the essence of living a well-rounded life. They dissect the challenges businesses face with outdated sales tactics and explore how nurturing and educating prospects can engage the 97% of potential customers who aren't quite ready to buy. By drawing parallels to political campaigns, David emphasizes the need to adapt sales strategies to modern buyer behaviors, ensuring businesses connect with their audience effectively.Thank you to our sponsor, Salesdash CRM – A CRM for Freight Logistics. Salesdash CRM is built for freight broker & agent sales teams. Manage your shipper prospecting and follow-ups. Organize your carriers and the lanes they run. Learn more at www.betaconsultinggroup.com/standing-out Standing Out is a sales, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes.

Mia Mazal took a leap of faith to move to Colombia to help launch SWorks, providing Talent-as-a-Service! Mia and Trey delve into the art of building a brand in the transportation industry through strategic networking and social media engagement. Both share personal anecdotes that underscore the importance of aligning personal values with brand identity, creating authentic and lasting impressions in the business world.Thank you to our sponsor, Salesdash CRM – A CRM for Freight Logistics. Salesdash CRM is built for freight broker & agent sales teams. Manage your shipper prospecting and follow-ups. Organize your carriers and the lanes they run. Learn more at www.betaconsultinggroup.com/standing-out Standing Out is a sales, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes.

Ever wondered how a friendly baseball bet could lead to a deep dive into the freight industry? Join Trey Griggs and Cody Koehler, the Senior Vice President of Sales and Marketing at A&Z Trucking, as we chat about everything from my pink New York stocking cap to the power of LinkedIn in bringing industry professionals together. Cody offers a peek into the operations at A&Z Trucking.Technology is revolutionizing logistics, and we're here to unpack its impact. Armed with partnerships like Turbo's TMS and Parade, they discuss how to tackle capacity challenges head-on. If you’re looking for insights into how podcasting can amplify industry connections and knowledge-sharing, this part of our conversation is one you won’t want to miss.Thank you to our sponsor, Salesdash CRM – A CRM for Freight Logistics. Salesdash CRM is built for freight broker & agent sales teams. Manage your shipper prospecting and follow-ups. Organize your carriers and the lanes they run. Learn more at https://lnkd.in/eM7F82qj Standing Out is a sales, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes.

Meet Jim Round, who alongside his long-time friend and co-founder Jim Best, uncovers the secrets of dynamic leadership and innovation in sales and marketing. Together, Jim and Jim channel their combined expertise to blend personal success tactics with leadership development strategies. Leadership isn't just about professional prowess; it's also about personal evolution.Thank you to our sponsor, Salesdash CRM – A CRM for Freight Logistics. Salesdash CRM is built for freight broker & agent sales teams. Manage your shipper prospecting and follow-ups. Organize your carriers and the lanes they run. Learn more at www.betaconsultinggroup.com/standing-out Standing Out is a sales, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes.

How do you grow your business in a down market? Jessie Thomas, Director of Marketing at Highway, believes it’s all about honing in on your customer relationships. Customer relationships should take priority in any market, but there is no relationship without trust.  Join us for this conversation where Jessie takes us down her 13+ years in building trust and relationships through marketing.  We talk about the technological advancements shaping logistics, spotlighting Highway's innovative solutions that enhance freight brokers' fraud protection and operational efficiency. This conversation also provides an insider's look at Highways expanded product suite, including Highway for Email, VoIP, and LoadLock, which bolster brokers' capabilities to preempt and address potential issues. Thank you to our sponsor, Salesdash CRM – A CRM for Freight Logistics. Salesdash CRM is built for freight broker & agent sales teams. Manage your shipper prospecting and follow-ups. Organize your carriers and the lanes they run. Learn more at www.betaconsultinggroup.com/standing-out Standing Out is a sales, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes.

Dear Founders, CEOs, Leaders, It's time to let go!  Sincerely,  Your team of trusted colleagues. There is no single key to success for every business, because success is achieved through your team. Every leader knows this.... but how many leaders truly act on this trust? In this episode we listen to Christopher Cobb, Founder & President of Select Transport Group, share his experience in growing a business and learning to let go. We dive into the joy of reconnecting with trusted colleagues and the comfort these relationships bring in navigating the challenges of a new company.  With a charming tale of a massive Lego Star Destroyer that faced unplanned demolition during a lively game of hide and seek, you'll discover how this playful incident mirrors the balance between creativity and precision needed in business. Thank you to our sponsor, Salesdash CRM – A CRM for Freight Logistics. Salesdash CRM is built for freight broker & agent sales teams. Manage your shipper prospecting and follow-ups. Organize your carriers and the lanes they run. Learn more at www.betaconsultinggroup.com/standing-out   Standing Out is a sales, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes.