Episode 125 Why do most freelance teachers struggle with marketing (and 4 ways not to!)

This episode is a little bit emotional – because it’s the last episode of Get Richer, Teacher. I’m closing this chapter with a heart full of gratitude and a behind-the-scenes look at what it’s like to work with me, straight from the people who’ve experienced it.Whether you’re a long-time listener, a past client, or just curious what my coaching actually feels like, this one’s for you.Here’s what you’ll hear in this episode:What it really feels like to be coached by me.Why coaching, not teaching, is my true zone of genius (and how I finally embraced that).Why people go wild for… my 175-task launch spreadsheet.How I help people stop overcomplicating and start doing – with direct, loving, to-the-point feedback.The kind of people who thrive working with me – and who probably won’t.Thank you for listening, for sharing, for showing up. I’m not going anywhere, but this beautiful ride has come to its natural end – at least for now. Let’s stay connected and keep building the kind of business that feels like you!If you're a more established language business owner you will want to join my new webinar where I'll be sharing how to grow your business to 6 figures without sacrificing your time or your values. Join here.

In today’s episode, I’m sharing my very real, very subjective opinions on why most business courses out there simply don’t work for language teachers and coaches. And nope, it’s not just me being critical – it’s based on stories I hear all the time.Here’s what I talk about:The kind of business advice most teachers come across first – and why that’s a problemHow the typical ‘business shark’ energy pushes so many brilliant teachers awayWhy focusing on things like Instagram might not be solving the real problemThe difference between selling what people want and offering what they actually needWhy a lot of business advice is aimed at beginners – and how it plays into their fears and desperationWhat ethical, values-based marketing really looks likeIf you’ve ever felt like the business world wasn’t made for people like us – this one’s for youIf you're a more established language business owner you will want to join my new webinar where I'll be sharing how to grow your business to 6 figures without sacrificing your time or your values. Join here.

If you’ve ever wondered why your course isn’t selling – or you’re just starting out and want to avoid wasting time on offers that flop – this episode is a must-listen. I break down the art and science of building offers that don’t just sound good on paper, but actually sell.Here’s what we talk about in this episode:Why a strong offer is non-negotiable if you want your business to growThe power of thinking like your client, not like a teacher – because your clients don’t want what you think they needHow being super specific (like ‘courses for Brazilians relocating to Australia’) helps you stand out in a saturated marketThe role of market research and beta testing in shaping offers that resonateWhy listening to your current clients can be your best source of product ideas (and no, ‘I know what they need’ doesn’t count)The ‘chocolate vs broccoli’ analogy you didn’t know you needed: how to package your offer so people actually want itIf you're serious about creating a language course that becomes the backbone of your business, don’t skip this one.If you're a more established language business owner you will want to join my new webinar where I'll be sharing how to grow your business to 6 figures without sacrificing your time or your values. Join here.

Fear holds many of us back from taking the next step – whether in business or life. But here’s the truth: fear is normal, and it doesn’t have to control you. In this episode, I dive deep into the different types of fear that can paralyze us, from fear of failure to fear of rejection and why it’s important to move through fear – so you can finally start showing up for yourself and your business.Key Takeaways:Fear is not the enemy. It’s just information from your body signaling uncertainty or potential threats. The key isn’t to eliminate fear – it’s to understand what kind of fear is holding you back and move forward anyway. Action vs. Movement. Overthinking keeps you stuck. Action is intentional and structured, but movement is what actually creates momentum. You don’t need all the answers to start – you just need to move. And if fear makes you freeze? Body doubling – having someone work alongside you or just keeping your hand – can help you push through and stay accountable.Balance strategy with execution. Over-planning can be just as harmful as rushing in without direction. The best approach? Reflect, prepare, commit – and then move forward.Embracing discomfort is the key to growth. The fear of the unknown is real, but growth happens when you learn to sit with uncertainty and keep going anyway. Clarity and confidence come from movement, not from thinking about moving.Get your access to my on-demand free ‘Plan your language course worth gold’ mini course and create your amazing group language program in less than 90 minutes! Get it here.

Many language teachers either overestimate or underestimate how long it actually takes to launch a course. Some think it’s a never-ending process, while others assume they can launch overnight. The truth lies somewhere in between. With a clear plan and marketing strategy, the process is both manageable and predictable. And it’s entirely doable within a few months. In this episode I break down the key steps to launching successfully – without getting stuck in perfectionism or confusion.Here’s what we cover in this episode:The different starting points for educators – whether working for a school, freelancing, or already selling group courses – and how that impacts the launch timeline.The biggest trap that slows down course creation.How to create a course outline that actually sells.How to build a marketing strategy that connects with the right audience (hint: it’s not just posting random language tips on Instagram).Why a structured launch plan makes all the difference.How launching gets easier (and way more fun!) the more you do it – and how that helps you sell more.If you’re ready to move from idea to launch, this episode will give you the clarity and direction you need!Get your access to my on-demand free ‘Plan your language course worth gold’ mini course and create your amazing group language program in less than 90 minutes! Get it here.

In this episode, I’m celebrating the incredible teachers I’ve worked with – clients who have built thriving, profitable businesses on their terms. They didn’t follow a cookie-cutter formula or try to be like everyone else. Instead, they found their own way of doing things, leaned into their strengths and created businesses that actually work for them.Here’s what you’ll discover in today’s episode:Niches That Stand Out (and Sell! 🚀) – Whether it’s English for psychologists, business English for corporate women, or German for Greek speakers moving to Switzerland, these teachers have found a niche that fits them and attracts the right students.Authenticity as a Business Superpower – They have built businesses by showing up as themselves – using their personality, unique experience and values to connect with their ideal students.Overcoming Self-Doubt and Taking Action – Let’s be real, self-doubt comes for everyone. But instead of letting it win, these teachers pushed through, took action and built something they’re truly proud of.Sustainable Growth, Not Overnight Success – No chasing quick wins or following the latest trend. They are playing the long game – creating businesses that grow in a way that feels good and fits their lifestyle.Check out the websites and social media accounts of the teachers mentioned in this episode to see how they've built their businesses and get inspired ✨👉 Sam👉Alicja👉Ania👉Bistra👉Sophie👉Olivia👉Ashley👉Kleanthi 👉Eliska👉RebeccaGet your access to my on-demand free ‘Plan your language course worth gold’ mini course and create your amazing group language program in less than 90 minutes! Get it here.

Building a successful language business isn’t just about being a great teacher – it’s about making smart decisions. Yet, so many language professionals fall into the same avoidable traps that keep them overworked and underpaid. In this episode I'm diving into the most common mistakes that may hold you back.Some of the mistakes I talk about are:Selling generic B1/B2 courses – Students don’t search for a “B2 course” – they look for solutions to their specific problems. Treating your business like a hobby – If you don’t take your business seriously, no one else will.Relying too much on social media – Likes and comments don’t equal income. A solid sales strategy and email marketing are essential for consistent revenue.Tune in to the episode to learn about 3 more mistakes and how to break free from them.Get your access to my on-demand free ‘Plan your language course worth gold’ mini course and create your amazing group language program in less than 90 minutes! Get it here.

Is the CEFR scale really the best way to measure language learning success? In episode 163 of Get richer, teacher podcast I dive into why rigid language levels might not be as useful as we think – and how shifting our focus to real people and their goals can completely change the way we teach and sell language courses.Here’s what I cover in this episode:Why the CEFR scale exists and where it actually matters (spoiler: not as often as you think)How real-life language goals – like running a business, feeling confident in conversations, or staying connected to a language – are more important than levels.The problem with traditional language courses that treat learning like a step-by-step process from A1 to C2.Why traditional language schools often fail to meet students’ real needs.How thinking beyond language levels makes it easier to allows you to create more valuable, high-ticket offers that people are happy to pay for.If this episode resonated with you, I’d love to hear your thoughts! And if you’re ready to rethink how you structure your courses, get your access to my on-demand free ‘Plan your language course worth gold’ mini course and create your amazing group language program in less than 90 minutes! Get it here.

Thinking about hiring a business coach to help you grow your language teaching business? With so many promises of six-figure months, passive income, and working from the beach, it’s easy to get caught up in the hype. But not all coaching is equal.In episode 161 of Get reacher, teacher podcast, I break down the biggest red flags to watch out for – so you can invest wisely and avoid the traps.Key TakeawaysThe problem with income claims – Promises like “Charge $200/hour!” or “Make 10K a month!” sound great, but what’s really behind them?The values misalignment trap – If a coach is all about luxury, beaches, and designer bags, but you care about freedom and stability, they might not be the right fit.The danger of blindly following someone else’s path – Just because a method worked for one person doesn’t mean it’ll work for you.The role of a real business coach – A coach should guide you, not sell you a magic fix for your business.At the end of the day, business coaching should help you build something sustainable and aligned with your goals—not just look good on paper. Listen in, think critically, and make choices that actually serve you.Get your access to my on-demand free ‘Plan your language course worth gold’ mini course and create your amazing group language program in less than 90 minutes! Get it here.