Reasons to be hopeful about the influence of AI

AI: dangerous threat or the technology that will set us free? The truth, of course, is somewhere in between. To discover more Tom Bassam and Steve McCaskill went along to the inaugural SportsPro AI event at London Stadium where they found out how sports is embracing AI, as well as how the rapidly-evolving technology is shaping the future.

The FA has handed over control of the Women's Super League to the newly-created Women's Professional Leagues. Now CEO Nikki Doucet is at the helm, Steve McCaskill and Josh Sim join Tom Bassam to discuss the status of the women's game in England. Also on the agenda are the ever-shifting picture in the RSN market and the proposed ATP-WTA merger. 

Next week sees the first round of the Champions League’s new group stage, but will it work and for who? To answer that question Sam Carp and Ed Dixon join Tom Bassam. Also discussed are the influence of AI in sports media and a reflection on the impact of Alex Morgan’s career.

The NFL is back, the SportsPro staff fantasy draft has taken place and to celebrate StreamTime Sports co-host Chris Stone swaps pods to join Tom Bassam and Josh Sim for a discussion on the biggest developments during the off-season. In part two (32:01) we try to figure out how and if a proper European division of the NFL would work, plus Steve McCaskill pops in to talk about AI Week.

When we need a motorsport expert at SportsPro Towers we turn to BlackkBook's Cian Brittle. The host of the Mics Out podcast joins Tom Bassam to reveal the three biggest off-track storylines of the current F1 season. Plus there is a bit of chat about Liberty Media's takeover of MotoGP and Adidas on the grid.

Football fans love a clean kit with minimal branding but the C-suite, very much, do not. Despite what looks like an experienced team of sports executives running Chelsea, the Premier League club have started a second season in a row without a principal partner, but why? Tom Bassam, Sam Carp and Josh Sim seek to answer that question before also assessing a disastrous set of financial results for Warner Bros. Discovery. Then, ahead of the Paralympic Games, we hear Sam's interview with IPC president Andrew Parsons.

The Premier League is SO back. Here to talk about it are SportsPro's Tom Bassam and Ed Dixon as they cover the most-pressing off-field issues ahead of the start of the new English top-flight season. Manchester City's 115 alleged rule breaches, Everton's ongoing sale saga, the new football regulator and the potential of overseas Premier League games all get some airtime, plus there's a few customary predictions on what the next nine months has in store

What are companies doing to drive positive change and promote more 'badass' women in the sports business industry? LiveScore Group's general counsel and board member, Rani Wynn, joins SportsPro's Elena Kouyoufa to explore strategies and initiatives that are reshaping the landscape for women in the industry. Discover how LiveScore Group is tackling outdated hiring practices, fostering diversity, and actively supporting their employees.

Steve McCaskill takes over the baton for the final leg of the Olympic Briefing as we hear from USOPC CEO Sarah Hirshland, IPC president Andrew Parsons and Atos, as well as paying a visit to Eurosport's rooftop studio.

DAZN now has a slice of domestic football rights in four of Europe’s ‘big five’ leagues so SportsPro deputy editor Ed Dixon joins Tom Bassam to discuss the sport’s media company’s latest moves, including the deal for Ligue 1 in France. Also on the agenda is rebounding Olympic viewership and the arrival of IPL money into English county cricket. In part two, Sam Carp speaks to USOPC CEO Sarah Hirshland about Team USA’s future funding plans.