PUBCAST: The Problem with Facebook Ads Optimization

13/10/2021

The Pubcast with Jon Loomer

0:00

31:19

In this episode, I discuss the potential pitfalls of Facebook ads optimization, how it can lead to misleading results and watered-down custom audiences. I also give you a roadmap to deal with it to help maximize the advantages of optimization.

Read the related blog post here:

https://www.jonloomer.com/facebook-ads-optimization-problems/

Altri episodi di "The Pubcast with Jon Loomer"

The Source of Motivation
1/8/2023
1:43
Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.
How Meta Credits Ads for Conversions
27/7/2023
1:38
If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works...
Non perdere nemmeno un episodio di “The Pubcast with Jon Loomer”. Iscriviti all'app gratuita GetPodcast.
How to Publish One Video Per Day
25/7/2023
1:39
The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your videos either...
The Surprising Impact of an AI Chatbot
20/7/2023
1:43
When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation.
Remarketing and the 80-20 Rule
18/7/2023
1:42
How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach.
When Should You Use Advantage+ Placements?
13/7/2023
1:43
Meta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful?
Is Detailed Targeting Dead?
11/7/2023
1:43
They may not be dead yet, but all signs are that we're heading in this direction. Here's why...
The Potential Problem with AI Chatbots
6/7/2023
1:42
AI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work.
You Should Republish Underperforming Videos
4/7/2023
1:40
If you have a video that does way worse than your typical videos, don't be afraid of republishing it. You may be surprised by the results that you get.
Why Aren't Some Ad Reviews Instantaneous?
29/6/2023
1:42
It makes sense why some ad reviews can take a while. But there are others where there's no excuse. The inefficiency likely costs Meta.

Altri episodi

Accedi a tutto il mondo dei podcast con l’app gratuita GetPodcast.

Iscriviti ai tuoi podcast preferiti, ascolta gli episodi offline e ricevi fantastici consigli.

PUBCAST: The Problem with Facebook Ads Optimization

The Pubcast with Jon Loomer

Altri episodi di "The Pubcast with Jon Loomer"

The Source of Motivation

How Meta Credits Ads for Conversions

How to Publish One Video Per Day

The Surprising Impact of an AI Chatbot

Remarketing and the 80-20 Rule

When Should You Use Advantage+ Placements?

Is Detailed Targeting Dead?

The Potential Problem with AI Chatbots

You Should Republish Underperforming Videos

Why Aren't Some Ad Reviews Instantaneous?