The Pubcast with Jon Loomer podcast

PUBCAST: 10 Years Later (Months 2-7)

3/9/2021

The Pubcast with Jon Loomer

0:00

25:38

This episode is the third in a series that explores how Jon's business came to be, through the ups and downs. It all began 10 years ago, following a layoff. In this episode, Jon talks about one of the most critical periods of time in his business. He made mistakes and learned from them. This is the story...

Altri episodi di "The Pubcast with Jon Loomer"

The Source of Motivation
1/8/2023
1:43
Jon draws on the ups and downs of his business to explain what has motivated him the most -- and what has led to a lack of motivation.
How Meta Credits Ads for Conversions
27/7/2023
1:38
If someone is served three ads on the day they ultimately convert, which ad gets credit? Do multiple ads get credit? Do they all get credit? Here's how it works...
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How to Publish One Video Per Day
25/7/2023
1:39
The idea of publishing a video every day is overwhelming to most people. But the truth is that it's actually not that hard, as long as you're committed to it and have a no-excuses approach. It's not about batch-recording your videos either...
The Surprising Impact of an AI Chatbot
20/7/2023
1:43
When I started testing an AI chatbot, I knew it had the potential to add value. But what I didn't anticipate was the indirect impact it's had on my content creation.
Remarketing and the 80-20 Rule
18/7/2023
1:42
How much of your budget should you dedicate to remarketing? Start with the 80-20 rule. But there are four primary factors that could impact this approach.
When Should You Use Advantage+ Placements?
13/7/2023
1:43
Meta wants you to turn on Advantage+ Placements every time you create an ad set. If not, when should you? And when should you be more careful?
Is Detailed Targeting Dead?
11/7/2023
1:43
They may not be dead yet, but all signs are that we're heading in this direction. Here's why...
The Potential Problem with AI Chatbots
6/7/2023
1:42
AI chatbots are new and exciting, but they're coming out so quickly that we may miss some obvious issues with how they work.
You Should Republish Underperforming Videos
4/7/2023
1:40
If you have a video that does way worse than your typical videos, don't be afraid of republishing it. You may be surprised by the results that you get.
Why Aren't Some Ad Reviews Instantaneous?
29/6/2023
1:42
It makes sense why some ad reviews can take a while. But there are others where there's no excuse. The inefficiency likely costs Meta.

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