Business Growth Podcast

LISTEN TO THIS EPISODE IF YOU WANT TO TAKE TIME OFF FROM YOUR BUSINESS WITHOUT EVERYTHING FALLING APART WHILE YOU'RE GONE.Taking a vacation is one thing. Stepping away from your business for weeks or even months when you're the founder, CEO, and the person making all the decisions? That's a whole different challenge.In this episode, I'm pulling back the curtain on how I'm preparing my own business for maternity leave and the changes I've made to make sure it can keep operating without me. From getting my team ready to make decisions independently to finally tackling the systems and automations I've been putting off, I'm sharing what it actually takes to build a business that doesn't depend on you for every little thing.Because time off shouldn't mean your business has to come to a standstill.In this episode:The question every founder needs to ask before stepping awayWhat changed in my business the moment I knew I needed to take extended time offThe tasks I realized I should have stopped doing a long time agoWhy your team might be relying on you more than they actually need toThe behind-the-scenes work that makes taking maternity leave possibleWhat happens when you finally give your team permission to make decisionsThe business systems I wish I had put in place years agoWhy your customers shouldn't feel the difference when you're awayThe unexpected benefit of preparing your business for time offHow to build a business that supports your life instead of taking it over📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WANT AN INSIDE LOOK AT WHAT TOP CONSUMER BRANDS ARE DOING TO MAXIMIZE HOLIDAY SALES RIGHT NOW.The holiday season is officially in full swing, and the brands making the most of it aren't necessarily doing more. They're making smarter, more intentional decisions about what they're selling, how they're marketing, and where they're focusing their energy.In this episode, I'm pulling back the curtain on what I'm seeing behind the scenes with the consumer brands I work with. From the products they're prioritizing to the messaging that's converting, we're breaking down the strategies brands are using to capture holiday demand, connect with new customers, and make the most of the busiest shopping season of the year.Consider this your behind-the-scenes look at what's working in holiday marketing and how to put those strategies to work in your own brand.In this episode:What the brands behind your favourite products are doing differently this holiday seasonThe surprising shift happening in holiday marketing right nowWhy some products are getting all the attention while others are being left behindThe holiday sales mistake that's easy to make when you're trying to do it allWhat top brands are already thinking about while everyone else is focused on Black FridayWhy selling more doesn't always mean posting moreThe customer you're forgetting to speak to this holiday seasonThe unexpected reason people shop completely differently in November and DecemberThe marketing shift that could change how you approach the rest of the yearWhat AI could mean for the way customers find your brand this holiday seasonWhy the brands getting ahead aren't necessarily the ones trying the most new things📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WANT ANSWERS TO YOUR BIGGEST HOLIDAY SALES QUESTIONS BEFORE THE BUSIEST SEASON OF THE YEAR.Gift boxes, Black Friday promotions, corporate gifting, paid ads, and holiday shipping deadline. There are a lot of decisions to make when you're running a consumer brand during the busiest sales season of the year. But which strategies are actually worth your time, and which ones are just adding more work to your plate?In this episode, I'm answering real questions from consumer brand owners about how to approach the holidays strategically. We're covering everything from whether premium brands should offer discounts to how to make corporate gifting work, which ad platforms to prioritize, and why handmade businesses might need a ready-to-order product line.Consider this your holiday sales playbook, packed with answers to the questions you didn't know you needed to ask.In this episode:Are gift boxes actually worth offering, or are they just another thing to manage?How to turn corporate gifting into a new revenue opportunityThe holiday promotion strategy that doesn't rely on massive discountsWhy closing your online store between Christmas and New Year's could cost you salesWhich ad platforms are worth investing in and which ones to avoid testing too lateHow to choose a Black Friday offer without sacrificing your profit marginsWhy premium brands can incentivize purchases without slashing pricesThe ready-to-order strategy handmade businesses need during the holidaysHow to make your holiday shopping experience easier for customers📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU’RE WONDERING HOW YOU’RE GOING TO SURVIVE THE HOLIDAYS WITHOUT BURNING OUT.You’ve spent months preparing for the holidays. The campaigns are planned, the inventory is ready, and your marketing is in motion. But now that it’s time to actually sell, you’re running on empty and the thought of pushing harder sounds unbearable.In this episode, I’m sharing how to navigate holiday burnout without sacrificing your sales or your sanity. We’ll talk about why pushing through exhaustion isn’t the answer, how to identify what’s actually draining you, and how to simplify your workload so you can focus on what matters most.You don’t need to do everything to have a successful holiday season. You need to know what drives revenue, what can wait, and when it’s time to step away.In this episode:Why pushing through burnout could be hurting your business more than helping itThe three types of burnout every founder needs to recognizeRest versus rejuvenation: why doing nothing might not be enoughThe question that reveals what you can actually take off your plateHow to identify the tasks that are keeping you busy but not making you moneyWhy your holiday strategy might need to get smaller, not biggerThe revenue-generating activities worth protecting during peak seasonHow I’m preparing my business for maternity leave without letting everything stopThe four questions to ask when creating your minimum viable holiday strategyHow to build a business that doesn’t require you to sacrifice your well-being to succeed📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WANT TO UNDERSTAND WHICH PRODUCTS ARE ACTUALLY GROWING YOUR BRAND.Your best-selling product might not be your most profitable. Your most viral product might not bring in repeat customers. And the product everyone associates with your brand might not be the one driving your long-term growth.In this episode, I’m breaking down the three different roles products can play within your product suite: acquisition, revenue, and profit. From a skincare brand whose everyday deodorant outsells its viral mask to a client who pulled a product from ads despite generating sales, these examples reveal why looking at revenue alone can lead you in the wrong direction.In this episode:Why your best-selling product might not be your biggest growth driverThe three roles every product in your lineup needs to playHow a viral product can grab attention without generating profitWhy a skincare brand’s least exciting product can be its biggest sellerThe hidden reason customers might buy your most beautiful product only onceThe data that reveals which products are actually growing your businessWhy one client pulled a product from ads…even though it was making salesHow to connect the right products to the right stages of your customer journeyWhat to look at before cutting products from your lineup📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WANT TO KNOW HOW TO MAKE YOUR BRAND FEEL LUXURIOUS WITHOUT CHARGING LUXURY PRICES.What if you could sell a $10 hand soap that feels like it should cost $100? That’s exactly the strategy behind LeNOSE, a new home fragrance brand launched by former Bubble Skincare executives. And there’s a lot more going on here than clever packaging.In this episode, I’m breaking down how the team behind one of Gen Z’s most recognizable skincare brands is taking what they learned at Bubble and applying it to an entirely different industry. From customer psychology to aspirational branding, accessible pricing, and strategic distribution, this is a masterclass in building a brand around what people actually want.In this episode:Why a $10 soap could become the next breakout consumer brandHow to make an everyday product feel like a luxury purchaseThe branding mistake founders make when copying successful competitorsWhy “we’re cheaper” could be costing you customersThe customer insight that could unlock your next big opportunityHow LeNOSE is navigating Amazon, TikTok Shop, influencers, and profit marginsThe three factors that could make or break this brandWhat every founder should understand before choosing a price point📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU’RE TIRED OF CHASING SALES AND WANT YOUR BUSINESS TO FINALLY FEEL PREDICTABLE.You know people want your products. You’ve had incredible sales months, a video that went viral, or ads that seemed to print money. So why does it still feel like you’re starting from scratch every time sales slow down?In this episode, I’m breaking down the difference between making sales and building a business that consistently generates them. Because if your revenue depends on one winning ad, one influencer, or one viral moment, you don’t have a reliable sales system just yet.I’m walking you through the three-part Grow, Nurture, Sell framework that helps you turn unpredictable sales spikes into a repeatable marketing system. So you can stop scrambling and start scaling with confidence.In this episode:Why your best sales month might be hiding a bigger problem in your businessThe difference between a brand that can make sales and one that can reliably repeat themThe three missing pieces that could be making your revenue feel like a roller coasterWhy going viral is only the beginning and what you should do with all those new eyes on your brandThe marketing mistake that leaves potential customers interested but not ready to buyHow to spot the gaps in your customer journey before they cost you salesWhy your best-performing content might not be the content that actually convertsThe simple framework that helps you know which marketing lever to pull when sales slow downHow to build a reliable sales foundation before adding more channels and strategiesWhat you need to understand about your marketing before you can scale toward seven figuresWhy the most effective marketing strategy isn’t necessarily the sexiest oneHow to stop relying on one ad, influencer, or viral moment to keep your business afloat📌 Have a question you want featured next time? Join the free podcast community below!Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateausJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU FEEL LIKE YOU’RE DOING EVERYTHING IN YOUR BUSINESS BUT NOTHING IS ACTUALLY MOVING THE NEEDLE.More marketing channels. More product launches. More platforms. More strategies to try. And somehow, despite doing ALL the things, your business still isn’t growing as quickly as you want it to.In this episode, we’re talking about one of the biggest mistakes I see product-based business owners make: trying to do too much, too soon. After working with hundreds of businesses, I’ve seen how chasing every new strategy can leave you overwhelmed, overspending, and spreading your time and resources so thin that nothing gets the attention it needs to actually work.We’re breaking down why scaling often comes from subtraction, how to identify the one to three growth activities that deserve your focus, and why you need to master what’s already working before adding more complexity to your business. We’re also getting into the importance of tracking your data, identifying proven revenue-generating activities, and learning to put good ideas on the shelf until the timing is right.In this episode:Why doing more could actually be slowing down your business growthThe hidden cost of trying to copy every strategy that works for another brandHow many growth activities you should actually be focusing on at onceWhy you need one reliable customer acquisition channel before adding moreHow to identify the revenue-generating activities worth doubling down onWhat Rhode’s product strategy can teach us about the power of simplicityHow to audit your to-do list and decide what actually deserves your timeThe questions to ask before investing in another marketing channel, product launch, or initiativeWhy tracking your data is essential to knowing what’s workingThe challenge I want you to take on if you’re ready to growJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

LISTEN TO THIS EPISODE IF YOU WANT THE INSIDE SCOOP ON WHAT SMART BRANDS ARE DOING IN OCTOBER TO GET AHEAD OF THE HOLIDAY RUSH.Think it’s too late to make a difference in your holiday sales? Or maybe you’re already mentally checked out and telling yourself Q4 will be what it will be. Not so fast.In this episode of Steal This Strategy, we’re pulling back the curtain on what successful product-based brands are doing in October to prepare for the busiest shopping season of the year. We’re talking about what’s happening behind the scenes with inventory, fulfillment, customer experience, and marketing. And how brands are still testing, optimizing, and finding opportunities to drive more sales before the holiday rush hits.We’re also breaking down what customers are actually doing right now, why October is about getting on their holiday shopping lists before they’re ready to buy, and how to nurture your audience so you’re top of mind when November and December roll around.In this episode:What customers are actually doing in October before peak holiday shopping beginsWhy people may be shopping for the holidays before they’re ready to buyThe behind-the-scenes preparations that can make or break your Q4Why the holidays expose the operational cracks already hiding in your businessThe marketing strategy that goes beyond Black Friday and Cyber MondayHow to get your brand onto customers’ holiday shopping lists earlyHow to test holiday offers before the biggest shopping weekend of the yearThe three things I want you focusing on right now to prepare for the rushWhy it’s not too late to make meaningful changes to your holiday salesHow to use the next few months to create your strongest Q4 yetJOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige

THE HOLIDAYS SHOULD BE A SPRINGBOARD INTO YOUR 2027 GOALSEveryone wants a record-breaking Q4. But what if the real win isn’t just how much you sell during the holidays, but how many of those customers you can bring back in 2027?In this episode, we’re breaking down how to turn holiday shoppers into repeat customers and use Q4 as a springboard for next year’s growth. Because when you have more eyes on your brand, more people discovering your products, and more customers buying gifts, you have an opportunity to build a much stronger sales baseline. Not just a temporary holiday spike.We’re getting into the overlooked parts of holiday strategy that can make a massive difference, from your packaging and post-purchase email flows to shifting your messaging in January and identifying the products that will bring customers back for a second purchase.In this episode:Why your holiday sales strategy shouldn’t end when the gifts are deliveredThe hidden opportunity inside every gift purchaseWhy the second purchase is the one you really need to focus onThe packaging mistake that could be costing you future customersWhat your post-purchase email flow should actually be doingHow to turn gift buyers into customers who shop for themselvesThe messaging shift your brand needs to make between December and JanuaryWhy January is a data goldmine for your businessThe overlooked holiday follow-up opportunity that could bring customers back soonerWhy sophisticated brands are already planning their Q1 launches during Q4How to use holiday customer data to build a stronger sales baseline for 2027JOIN THE FOUNDER CAFE FREE COMMUNITY // CLICK HEREFREE TRAININGS // CLICK HERE TO BROWSEEXPLORE PROGRAM & SERVICES // CLICK HEREAPPLY TO WORK WITH ME // CLICK HEREFOLLOW MADI ON INSTAGRAM // @thisismadisonpaige