Sequence Over Strategy podcast

Filling the Engagement Gap

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25:16
Manda indietro di 15 secondi
Manda avanti di 15 secondi

Have you ever wondered why some marketing campaigns capture attention but fail to convert that interest into sales or lasting relationships? In this episode of Sequence Over Strategy, Michelle Warner emphasizes the pivotal role of engagement strategies in effective marketing. She discusses how businesses often excel at creating awareness but falter when it comes to engaging their audience, which is essential for converting interest into action. Michelle introduces her framework that prioritizes a clear marketing sequence: awareness, engagement, and then sales, stressing that each stage is interconnected.

Check out the full episode at TheMichelleWarner.com

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