MoChihChu Schofield Chiropractic Training Podcast

What if the difference between a chiropractic practice that struggles to grow and one that consistently thrives isn't a better marketing strategy, but the discipline to keep doing what works? Every chiropractor knows the excitement of a new patient referral. A patient shares their story. A friend schedules an appointment. A family member finally decides to get checked. And suddenly, your practice has momentum. But what happens when the referrals slow down? What happens when the excitement wears off, the daily routine takes over, and the marketing strategies you once practiced so diligently become things you'll get around to next week? That's where the real challenge begins. In this episode of the Schofield Chiropractic Training Podcast, SCT Coaches Dr. Fred Schofield and Dr. FJ Schofield explore one of the most important principles behind long-term chiropractic success: staying the distance. Drawing on decades of chiropractic practice and coaching experience, Dr. Fred reflects on the importance of building a consistent new patient referral system, balancing internal and external chiropractic marketing, and maintaining the discipline that helped you build your practice in the first place. Because whether you've been practicing for two years or twenty, the fundamentals that helped you grow are often the same fundamentals that will help you reach the next level. Dr. Fred shares the philosophy behind his longtime Four Card Monday system, a simple yet powerful approach to encouraging patient referrals and creating new patient opportunities. Four cards. One day. A compelling invitation to experience chiropractic care. But the true value isn't simply in handing out cards. It's in doing it consistently. In telling the chiropractic story. In educating patients. In sharing meaningful experiences. And in creating opportunities for the people around you to discover what your practice has to offer. Dr. Fred and Dr. FJ also discuss the danger of complacency, particularly for experienced chiropractors who may have stopped doing the things that once fueled their growth. When was the last time you visited a neighboring business? When was the last time you introduced yourself to someone new in your community? When was the last time your team practiced communicating the chiropractic story? What's easy to do is also easy not to do. And over time, those small decisions can make an enormous difference. The conversation also explores how traditional chiropractic referral strategies can work alongside modern digital marketing, including social media, patient testimonials, and online education. A powerful patient story that once reached a handful of people inside your office can now reach thousands through the right digital platforms. But the principle remains the same. You have to tell the story. And you have to keep telling it. Dr. FJ shares why growing a practice requires more than simply attracting new patients. It requires understanding your market, communicating effectively, developing your team, and creating systems that continue working long after the initial excitement has faded. Because a successful chiropractic practice isn't built on occasional bursts of motivation. It's built through consistent, intentional action. And perhaps the greatest reminder from this conversation is that staying the distance doesn't mean doing the same thing mindlessly, year after year. It means continuing to improve. Continuing to train. Continuing to educate. Continuing to reach people. And remembering why you started in the first place. "Consistency with intention is called discipline." — Dr. Fred Schofield In This Episode, You'll Learn: Why chiropractic practice growth requires a balance of internal and external marketing The challenges of relying exclusively on patient referrals to maintain consistent new patient volume How Dr. Fred's Four Card Monday system creates opportunities for referrals and community outreach Why compelling new patient offers can help prospective patients take the first step toward scheduling How complacency can quietly affect established chiropractic practices Why reconnecting with neighboring businesses can create valuable new patient opportunities The importance of new patient orientation and effective patient education How traditional chiropractic marketing strategies can complement modern social media marketing Why patient success stories, video testimonials, and online content can expand your reach How to recognize the ideal moments to ask patients for referrals Why chiropractic assistant training, role-playing, and communication skills need ongoing attention How the location and demographics of your chiropractic office influence practice growth Why consistency alone isn't enough without clear intention and discipline How small, repeated actions contribute to long-term chiropractic practice success "What's easy to do is easy not to do." — Dr. FJ Schofield "They gotta buy you before they ever let you touch them and adjust them. So your communication is huge." — Dr. Fred Schofield Weekly Action Challenge: Four Cards. One Intention. Stay the Distance. This week, Dr. Fred and Dr. FJ challenge you to return to one of the simplest yet most powerful practice-building fundamentals. Start with four cards. Create or revisit your new patient referral cards, making sure your offer is clear, welcoming, and appropriate under your state's regulations. Then put those cards where you'll actually use them. Not in a drawer. Not in a storage closet. Somewhere you can easily reach for them during everyday patient conversations. Step 1: Make Four Card Monday a priority. Choose four opportunities to invite someone new to experience your chiropractic office. Remember, the goal isn't to pressure patients into referring. It's to give people a simple way to share something they believe could help someone they care about. Step 2: Recognize the right moments. When a patient asks whether you help people with a particular concern, take the opportunity to start a meaningful conversation. When someone expresses appreciation for their experience, invite them to share their story. When a patient mentions a friend or family member who may benefit from an evaluation, make it easy for them to pass along your information. Step 3: Take your message beyond your office. Visit ONE neighboring business this week. Introduce yourself. Meet the people working there. Build a relationship. You never know how many future opportunities can begin with one genuine connection. Step 4: Commit to staying the distance. Don't measure the value of your efforts by what happens tomorrow. Measure it by whether you're willing to keep showing up, week after week, with purpose. Because one referral card might not change your practice. One conversation might not bring in a new patient. One social media post might not make an impact. But a year of intentional, consistent action can create something entirely different. And that's the difference between starting strong and staying the distance. "Little hinges swing big doors." — Dr. FJ Schofield Spread the word. Keep the faith. Tell the story. Keep training. Keep charging. MoChihChu!

What do you do when you're setting goals, putting in the effort, and your practice still isn't moving in the right direction? And what happens when a patient wants care, but isn't willing or able to follow the plan you recommend? In this Q&A, Dr. FJ tackles two challenges chiropractors regularly face: practice growth that isn't happening fast enough and patients who choose short-term or per-visit care. He shares his perspective on identifying what may actually be standing between you and your goals, knowing when it's time to correct course, and navigating patients who want something different from your ideal care plan. If you're frustrated with your numbers, questioning what needs to change, or trying to find the balance between your recommendations and meeting patients where they are, this Q&A is worth the listen. "A goal without the appropriate action is just a wish!" - Dr. FJ

What if the secret to growing your chiropractic practice isn't spending more money on advertising, but getting the right people to see the right message, consistently? Every chiropractor wants more new patients. But in an increasingly competitive world of social media, digital advertising, artificial intelligence, and constantly changing marketing strategies, knowing where to focus your time and energy can feel overwhelming. Should you invest in Facebook ads? Ask for more Google reviews? Post educational videos? Offer new patient specials? Focus on referrals? Or is there something more important connecting all of these strategies? Consistency. In this episode of the Schofield Chiropractic Training Podcast, SCT Coach Dr. FJ Schofield joins Susan Schofield for a practical conversation about chiropractic marketing, internal and external practice promotion, new patient acquisition, and the power of organic social media. Drawing from their experiences in successful chiropractic practices, Dr. FJ and Susan explore why practice growth doesn't necessarily require a complicated marketing system or an enormous advertising budget. Sometimes, it's about getting back to the fundamentals, understanding exactly who you want to serve, and consistently communicating the value of what you do. Because the goal isn't simply to get more followers. It's to get more of the right patients through your doors. Dr. FJ shares how shifting his approach to social media marketing transformed his practice's visibility and new patient opportunities. Rather than posting general wellness content or trying to appeal to everyone, he began focusing his messaging on specific patient concerns, including vertigo, dizziness, migraines, headaches, and other neurological symptoms. Through consistent educational content, chiropractic adjusting videos, and patient-centered messaging, he discovered the power of creating content that speaks directly to the people he wants to help. And the results? A growing online audience, reduced marketing expenditures, and a steady flow of prospective patients who already have a better understanding of his approach to chiropractic care. But this episode isn't just about social media. It's about creating an entire practice experience that encourages people to take action. Dr. FJ and Susan discuss the importance of patient referrals, compelling new patient offers, authentic testimonials, online reviews, and well-trained chiropractic assistants who understand the value of answering the phone when patients need them most. Because the best marketing campaign in the world means very little if a prospective patient reaches out and nobody is there to help. They also explore an important shift in how chiropractors should think about social media. Social media is becoming interest media. Instead of chasing viral videos, likes, and followers, Dr. FJ challenges chiropractors to identify their ideal patient, focus on the concerns that matter to that person, and create relevant content consistently. Not for a week. Not for a month. But long enough to build momentum, recognition, and trust. And when the negative comments start appearing? Don't let them stop you. Dr. FJ explains why criticism and increased engagement can be part of reaching a larger audience, and why developing the confidence to keep showing up is essential. You don't need to be everything to everyone. You need to communicate clearly with the people you're uniquely positioned to serve. Whether you're a new chiropractor trying to establish your practice or an experienced doctor looking to increase new patient volume, this conversation is a reminder that meaningful growth rarely comes from one magical marketing strategy. It comes from doing the right things, repeatedly, with intention. Because as Dr. FJ reminds us, little hinges swing big doors. In This Episode, You'll Learn: Why new patient acquisition remains one of the biggest challenges in chiropractic practice growth How internal and external chiropractic marketing work together to create consistent opportunities The value of friends-and-family promotions and compelling new patient offers Why patient referrals and regular educational emails still deserve a place in your marketing strategy How Google reviews, Facebook reviews, and patient testimonials contribute to your practice's online reputation Why authentic video testimonials can be more compelling than written patient reviews Creative approaches to collecting testimonials from patients who aren't comfortable appearing on camera Why answering the phone promptly, especially during lunch hours, can influence new patient scheduling How Dr. FJ uses organic chiropractic social media marketing to attract patients with specific concerns Why adjusting videos and patient-centered educational content can be valuable marketing tools The difference between social media and interest media, and why that distinction matters How identifying your ideal patient and a specific niche can help you create more relevant content Why consistent posting on Facebook, Instagram, and other platforms requires patience and commitment How to approach negative comments without allowing criticism to derail your marketing efforts Why combining modern digital marketing with proven chiropractic fundamentals can create long-term practice growth "Think of social media less as just trying to gain followers, and think of them as interest media because that's what it is now." — Dr. FJ Schofield "You got to have a real person, a CA, on the phone to do that, because otherwise you're going to miss scheduling that patient." — Susan Schofield Weekly Action Challenge: Pick Your Patient. Tell Your Story. Stay Consistent. This week, Dr. FJ challenges you to stop thinking about how to reach everyone and start thinking about how to reach the people you most want to serve. Who is your ideal chiropractic patient? Is it someone struggling with chronic headaches? A patient dealing with vertigo or dizziness? Someone searching for answers about sciatica, disc problems, or persistent neck pain? Choose ONE patient type or group of related concerns you want your practice to become known for helping. Then take action. Step 1: Identify your audience. Write down who you want to reach, what concerns they have, and what questions they're likely asking before they ever call your office. Step 2: Create your message. Develop a short educational or chiropractic adjusting video that speaks directly to that audience. Show what makes your approach different and help prospective patients understand what they can expect. Step 3: Commit to consistency. Challenge yourself to post at least ONE relevant video every day. Don't get discouraged if the first few videos don't take off. Don't abandon your strategy because you haven't seen immediate results. Give yourself time to learn, improve, and build momentum. And while you're strengthening your online presence, don't forget the fundamentals happening inside your office. Are you asking for reviews? Encouraging referrals? Sharing new patient opportunities? Making it easy for someone to pick up the phone and schedule? Because every touchpoint matters. The goal isn't to become a social media influencer. It's to become the chiropractor your ideal patients recognize, understand, and trust enough to contact. Start with one patient. One message. One video. And keep showing up. "You got to pick a niche and you got to hammer it." — Dr. FJ Schofield Spread the word. Keep the faith. Tell the story. Keep training. Keep charging. MoChihChu!

What if one of the biggest opportunities to grow your chiropractic practice isn't a new marketing strategy, a bigger advertising budget, or the latest technology, but something as simple as how your team answers the phone? Every new patient begins somewhere. A referral. A Google search. A social media post. A recommendation from a friend. But for many chiropractic offices, the moment that determines whether that potential patient actually walks through the door happens during one simple interaction. The first phone call. In this episode of the Schofield Chiropractic Training Podcast, SCT Coach Dr. FJ Schofield welcomes special guest Susan Schofield for a conversation about one of the most overlooked yet essential components of chiropractic practice growth: front desk communication, chiropractic assistant training, and the new patient experience. With more than 40 years of experience training chiropractic teams, Susan understands that the success of a practice isn't determined by the doctor alone. It's also shaped by the people answering the phones, greeting patients, responding to questions, and creating the first impression of the office. Because before a patient ever experiences your chiropractic care, they experience your team. And that experience can either build confidence or create hesitation. Dr. FJ and Susan explore why effective phone communication remains so important in an increasingly digital world, where online scheduling, automated systems, and AI technology continue to change how businesses operate. While technology can create efficiency, there's something incredibly powerful about a well-trained chiropractic assistant who knows how to listen, communicate, educate, and connect. Patients aren't simply calling to schedule an appointment. They're looking for reassurance that they've found the right place. And that requires more than memorizing a script. It requires understanding the patient's concerns, asking meaningful questions, explaining what makes your practice different, and helping someone feel comfortable taking that next step. From handling questions about insurance and pricing to preparing patients for their first chiropractic visit, Dr. FJ and Susan discuss the practical systems that help transform an ordinary phone conversation into a meaningful patient connection. They also address an uncomfortable reality for many chiropractors: How many potential new patients are you losing without ever realizing it? An unanswered question. An uncertain response. A rushed conversation. A team member who simply hasn't been trained. These seemingly small moments can influence whether a prospective patient schedules, shows up, and ultimately develops a relationship with your practice. And the solution isn't necessarily complicated. It's a commitment to the fundamentals. Consistent training. Role-playing. Clear communication. Defined systems. And a team that understands not just WHAT to say, but WHY they're saying it. Because the same skills that create an exceptional first phone call also strengthen patient consultations, financial conversations, front desk interactions, and long-term patient relationships. Great chiropractic care deserves an equally great patient experience. And building that experience starts long before the first adjustment. In This Episode, You'll Learn: Why chiropractic phone training is one of the most valuable fundamentals for practice growth How your front desk team influences new patient scheduling, confidence, and the overall patient experience Why every chiropractic assistant should be trained to answer the phone effectively The value of a structured new patient intake form for creating consistent communication How to help prospective patients feel heard, understood, and reassured before their first visit Why asking the right questions is often more important than immediately providing an answer How to approach questions about chiropractic pricing, insurance, and new patient specials Why communicating the unique value of your chiropractic office should come before discussing price The advantages and limitations of online scheduling, AI, and automated communication How consistent role-playing and chiropractic assistant training can strengthen confidence and communication skills Why the skills developed through phone training carry over into consultations, screenings, and everyday patient interactions How to identify overlooked opportunities in your office's new patient process Why the most successful chiropractic practices continue to train on the fundamentals, regardless of experience "Their tone and their excitement and their ability to answer questions... [help reassure patients that] I picked the right place." — Susan Schofield "One of the big separators in elite offices and okay offices is just the people who are willing to consistently go through that stuff and do it." — Dr. FJ Schofield Weekly Action Challenge: Make the First Impression Count This week, Dr. FJ and Susan challenge you to return to one of the most important fundamentals in your chiropractic office. Your new patient phone experience. Take 20 minutes with your team and practice answering the phone. Not just reading a script. Actually practicing. Have one team member play the role of a prospective patient calling your office for the first time. Ask the questions your team hears every day: "How much does an adjustment cost?" "Do you take my insurance?" "What happens during my first visit?" "How is your office different from other chiropractors?" Pay attention to how your team responds. Are they confident? Are they asking questions? Are they listening to the patient's concerns? Are they helping the caller understand the value of your office? Most importantly, would you feel confident scheduling an appointment after that conversation? Identify ONE opportunity to improve your new patient communication process, and commit to practicing it consistently. Because you don't need to completely reinvent your chiropractic practice to create meaningful growth. Sometimes, the greatest improvements come from doing the simplest things exceptionally well. Your next great patient relationship might begin with the very next phone call. Spread the word. Keep the faith. Tell the story. Keep training  & Keep charging! MoChihChu!

What if one of the greatest opportunities in chiropractic isn't reaching the next generation, but reconnecting with the generation that's already lived so much? The world is getting older. And with age comes an entirely different set of challenges, priorities, and opportunities for chiropractors willing to understand them. In this episode of the Schofield Chiropractic Training Podcast, SCT Coach Dr. Fred Schofield draws on 45 years of practice to explore the importance of geriatric chiropractic care, the growing aging population, and why helping older patients maintain their vitality, independence, and quality of life deserves greater attention. Because getting older shouldn't mean giving up on feeling good, finding purpose, or enjoying life. At 72 himself, Dr. Fred brings a unique perspective to the conversation, challenging chiropractors to look beyond symptoms and consider the whole person. Their stress. Their attitude. Their motivation. Their daily habits. Their relationships. Their sense of purpose. And perhaps most importantly, their ability to find balance. Dr. Fred explores the relationship between stress, the autonomic nervous system, and the body's self-regulating processes, introducing concepts such as homeostasis, allostasis, salutogenesis, and autopoiesis through the lens of chiropractic philosophy. He also discusses the importance of daily restorative practices, exercise, nutrition, gratitude, meditation, humor, and intentional rituals in supporting a more fulfilling life as we age. But this conversation isn't exclusively about older patients. It's also a challenge to every chiropractor listening. Are you taking care of yourself? Are you continuing to learn? Are you developing the awareness and discipline to create the life and practice you envision? You cannot continually give from a place of depletion. Dr. Fred reminds us that gratitude isn't simply about appreciating what we have. It's about cultivating a greater awareness of our lives, our health, and the opportunities still ahead of us. Because whether you're 32 or 72, there's still room to grow, serve, learn, and rediscover what makes you feel alive. "We're going to find your purpose. We're going to find your passion. We're going to stoke your passion." — Dr. Fred Schofield In This Episode, You'll Learn: Why geriatric chiropractic care represents an important opportunity for today's chiropractors The importance of understanding the unique needs of an aging patient population Why Dr. Fred encourages chiropractors to look beyond symptoms and consider the whole person How stress, motivation, attitude, and daily habits influence the patient experience The importance of finding balance between sympathetic activation and parasympathetic recovery What Dr. Fred means by autopoiesis, homeostasis, allostasis, and salutogenesis Why exercise, nutrition, meditation, humor, and daily rituals deserve attention as we age How gratitude and intentional restorative practices can support a greater sense of peace Why maintaining purpose and passion matters throughout every stage of life The importance of continuing your chiropractic education and refining your approach to patient care How chiropractors can begin identifying opportunities to better serve older adults in their communities "Be thankful for your health first, then your family. Work on yourself first, then we'll take care of the family." — Dr. Fred Schofield Weekly Action Challenge: Sow With the Harvest in Mind This week, Dr. Fred challenges you to slow down, reflect, and put your intentions on paper. Find a quiet moment after listening to this episode. Rest. Breathe. Grab a pen and paper. Think about the life you're creating, the chiropractor you're becoming, and the people you're serving. Then ask yourself: What is ONE thing I can improve that will move me toward greater vitality, passion, energy, or peace of mind? Maybe it's creating a daily restorative ritual. Maybe it's paying closer attention to your own health. Maybe it's researching the aging population in your community and discovering how your practice can better serve them. Whatever comes to mind, write it down. Then take action. Because the goal isn't simply to add more years to your career. It's to create a life filled with purpose, contribution, and something worth getting excited about every morning. Spread the word. Keep the faith. Tell the story. Keep training. Keep charging. MoChihChu!

What if the way you show up in practice is influencing more than you realize? Your words. Your tone. Your habits. Your confidence. Your hands. They all become part of the experience you create for the person on your table. In this episode of the Schofield Chiropractic Training Podcast, SCT Coach Dr. Fred Schofield goes deep into the relationship between consciousness, frequency, chiropractic philosophy, discipline, and the adjustment, and challenges chiropractors to stop simply consuming information and start paying attention to what they're actually creating. Because learning something isn't enough. You have to do something with it. Dr. Fred explores the idea of seeing the patient as a whole rather than a collection of individual parts, connecting foundational chiropractic philosophy with his perspective on the field, frequency, and consciousness. But this isn't only a philosophical conversation. Dr. Fred brings it directly back to practice. Can you adjust? Are you developing your hands? Are you tracking your numbers? Are you asking for referrals? When you have an incredible day in practice, do you stop to understand what you did differently? Because success leaves clues. Your habits matter. Your discipline matters. Your communication matters. And the small things you repeatedly do can eventually become the systems that shape your practice. Dr. Fred challenges chiropractors to remain curious, study the foundations of their profession, continually improve their adjusting, measure what is happening inside their offices, and develop the awareness to recognize what's working. The goal isn't to listen to another podcast and move on. It's to learn one thing, and use it. In This Episode, You'll Learn: What Dr. Fred means by Field, Force, Frequency, and consciousness Why he believes chiropractors should think about the patient as a whole rather than isolated parts How your words, tone, presence, and communication can influence the patient experience Why the chiropractic adjustment remains central to Dr. Fred's philosophy of practice The importance of continually developing your adjusting skills Why results and referrals are closely connected in a chiropractic practice How consistently asking for referrals can help create a referral-based practice Why every chiropractor should know and track their practice statistics What you can learn by analyzing your best days instead of simply celebrating them How habits and discipline create greater consistency Why curiosity remains essential to continued growth How to turn information into something you can actually apply "The whole is greater than the sum of its parts." — Dr. Fred Schofield Weekly Action Challenge: Learn ONE Thing Dr. Fred ends this episode with a deceptively simple challenge: Learn one thing. Not ten. Not another notebook full of ideas you'll never revisit. One. Choose one thing from this episode, or something you've been meaning to improve in your practice—and give it your complete attention. Maybe it's your adjustment. Maybe it's asking for referrals. Maybe it's finally tracking your six-week new-patient average. Maybe it's examining what happens differently on your busiest, most successful days. Identify it. Learn it. Then do something with it. Because information without application doesn't change your practice. Pay attention. Stay curious. Develop your discipline. And keep refining the chiropractor you bring into the office every day. Spread the word. Keep the faith. Tell the story. Keep charging! MoChihChu!

Are you doing what you love, or are you simply doing what you've always done? It sounds like a simple question. But after decades in practice, the answer can say a lot about the chiropractor you're becoming. In this episode of the Schofield Chiropractic Training Podcast, SCT Coaches Dr. Fred Schofield and Dr. FJ Schofield dig into what it means to build a career in chiropractic that you can genuinely enjoy, sustain, and continue mastering for decades. For Dr. Fred, after 45 years in chiropractic, the answer is still clear: he loves what he does. But loving chiropractic doesn't mean avoiding the work. It means finding the work worth doing. Dr. Fred and Dr. FJ discuss why the chiropractic adjustment remains the foundation of practice, why technique mastery requires far more than attending a seminar, and why chiropractors must continually apply, refine, experiment, and ultimately develop their own process. Because you don't become a master by simply learning more. You become a master by doing the work, applying what you learn, and continuing to evolve. The conversation also moves beyond technique into the practice itself: identifying the patients you want to serve, creating value, differentiating yourself in your community, building effective chiropractic marketing systems, and developing a profitable practice that gives you the freedom to protect your energy and your team. As Dr. FJ explains, the goal isn't to eliminate work from your life. It's to discover what kind of work is interesting enough that you're willing to keep doing it every day. Then learn how to help people with it. Learn how to communicate its value. Build systems around it. Take care of your own health. And do it for the next 30, 40, or 50 years. That's how you build more than a successful chiropractic office. You build a career and a life you actually want to live. In This Episode, You'll Learn: Why mastering the chiropractic adjustment remains fundamental to becoming an exceptional chiropractor Why attending seminars isn't enough—you have to apply, practice, refine, and develop your own process How your approach to chiropractic can evolve dramatically throughout your career Why finding work that genuinely interests you may be more useful than chasing the idea of "passion" How to turn what you enjoy into something that helps people and provides real value Why chiropractic marketing and consistent new-patient growth create greater freedom within your practice The importance of being intentional about who you want to serve Why protecting your team's energy sometimes requires setting professional boundaries with patients How taking care of your own body helps create a career you can sustain for decades Why doing work you love doesn't mean avoiding hard work—it means finding work worth doing "You can't just go to the seminar. You've got to go apply it, and then you've got to learn, and then you hone." — Dr. FJ Schofield "Do something that's interesting to you every single day." — Dr. FJ Schofield "I love what I do. Forty-five years." — Dr. Fred Schofield Weekly Action Challenge: Find the Work Worth Doing This week, ask yourself one question: What part of chiropractic still genuinely interests me? Maybe it's adjusting. Technique. Patient communication. Philosophy. Building your team. Marketing. Creating an incredible patient experience. Pick one area that makes you want to become better. Then do something with it. Study it. Practice it. Attend a training. Try something new in your office. Take something you've already learned and actually apply it. Don't worry about mastering everything at once. Find the work that matters to you, and keep getting better at it. Because a great chiropractic career isn't built by reaching a point where the work stops. It's built by creating work you still want to do. Keep training & Keep charging!   MoChihChu!

What separates a chiropractor who simply practices from one who spends a lifetime mastering their craft? It isn't a diploma. It isn't reaching a certain collection number. And there is no imaginary finish line where suddenly you've learned enough. Mastery is a way of showing up. In this episode of the Schofield Chiropractic Training Podcast, SCT Coach Dr. Fred Schofield continues his exploration of consciousness and introduces the connection between Field, Force, Frequency, and Faith, and how those principles can influence the way you practice, lead, communicate, and live. Because your patients experience more than your adjustment. They experience you. Your energy. Your certainty. Your clarity. Your presence. And as Dr. Fred puts it, "People buy your frequency." This conversation challenges chiropractors to look beyond the mechanics of practice and consider the internal patterns they're creating every day. Are you operating from clarity and alignment—or worry, fear, confusion, and exhaustion? Are you still dedicated to your community? Are you taking care of yourself enough to sustain the energy your patients need from you? And perhaps most importantly: Are you still training? Dr. Fred shares lessons on referrals, discipline, recovery, measuring your physiology, celebrating small victories, and developing the resilience required for a lifetime in chiropractic. He also remembers chiropractor Mickey Morandini and the extraordinary dedication he showed serving remote communities in the Australian Outback—a reminder of the impact one chiropractor can make when they truly commit to serving. The goal isn't simply to build a bigger practice. It's to become the chiropractor capable of sustaining it, serving through it, and continuing to grow through every stage of your career. In This Episode, You'll Learn: Why referrals remain foundational to building a sustainable chiropractic practice What Dr. Fred means by Field, Force, Frequency, and Faith Why your energy and presence can influence the patient experience How alignment creates greater intention, clarity, energy, and inner peace Why chiropractic mastery requires continued training long after graduation How breathing and intentional recovery can help you regulate your energy Why Dr. Fred encourages chiropractors to track measurements such as resting heart rate How your thoughts become a form of "mental nourishment" Why celebrating small victories builds resilience for the long journey The importance of taking time away from practice instead of waiting until you're completely depleted Why dedication to your community can create an impact that lasts far beyond your career "You're either in a state of organization or in a state of disorganization." -Dr. Fred Schofield Weekly Action Challenge: Get Back Into Alignment Before you focus on growing your numbers this week, focus on how you're showing up. Each morning, give yourself a few intentional minutes before the noise of the day begins. Breathe. Slow yourself down. Pay attention to your energy. Think about the chiropractor you intend to be when you walk through your office doors. Then choose one small victory you can create that day, a referral conversation, a better patient interaction, a moment of greater presence, or simply following through on something you've been avoiding. At the end of the day, acknowledge it. Because, as Dr. Fred reminds us, an acorn doesn't become an oak tree overnight. Mastery takes time. Keep training!

Everybody wants the result. More new patients. A bigger practice. Greater confidence. More freedom. More success. But are you willing to consistently do the small things that actually get you there? In this episode of the Schofield Chiropractic Training Podcast, SCT Coach Dr. Fred Schofield challenges chiropractors to stop obsessing over where they're trying to get and start mastering where they are right now. Because growth doesn't have to happen overnight. Can you improve yesterday by 1%? Can you beat last Wednesday by one? Can you hand out four cards when you said you would? Can you practice the disciplines you already know, even when the motivation isn't there? Dr. Fred explores the connection between breathing, thinking, feeling, and acting, and why your internal state matters when you walk into your practice each day. He shares how gratitude, expectation, tracking your averages, and disciplined action can help you stay present while steadily moving toward the practice and life you want. And there's another side to the conversation: What are you sacrificing to get there? Your kids won't stay young. Your body needs recovery. Motivation will rise and fall. And the chiropractor who never gives themselves permission to step away may eventually discover that professional success came at the expense of the life they were supposedly building it for. This episode is about developing the discipline to grow, without becoming so consumed by the destination that you miss your life along the way. In This Episode, You'll Learn: Why 1% incremental improvement can transform the way you approach practice growth How Dr. Fred uses six-week averages to create realistic expectations and measurable goals Why motivation comes and goes, and discipline has to carry you when it does How breathing, thinking, feeling, and acting work together in Dr. Fred's approach to daily training Why gratitude and expectation matter before you ever walk into the office How simple actions, like consistently handing out referral cards, force you to confront your own resistance Why knowing your numbers helps you stay present instead of constantly chasing an undefined future The importance of recovery, time away from practice, and protecting the relationships that matter How to define a "win" based on progress, even when you haven't reached the ultimate goal yet "You can be so committed, but unless you take action, unless you're disciplined, motivation will come and go." - Dr. Fred Schofield Weekly Action Challenge: Win by 1% Choose one number in your practice that matters to you—new patients, referrals, reactivations, collections, visits, or another measurable statistic. Look at your six-week average. Then forget about doubling it. Improve it by one. Pair that goal with one specific action you can control this week. Hand out the cards. Make the calls. Have the conversation. Track the number. And before you start each morning, take a moment to breathe, be thankful, visualize what you're working toward, and then act. You don't need to reach the finish line this week. You just need to move forward.

What if growing your practice isn't about learning another marketing strategy—but about taking action, standing behind the value of chiropractic, and refusing to negotiate away what you know your patients need? In this episode of the Schofield Chiropractic Training Podcast, SCT Coaches Dr. Fred Schofield and Dr. FJ Schofield dig into lessons learned through 45 years of practice—and why the decisions you make today can determine not only the strength of your practice, but your ability to still love chiropractic decades from now. Dr. Fred shares the story of helping a doctor increase his practice by 30% in a single week by making one fundamental change: he stopped negotiating his recommendations. Instead of minimizing care to make it easier for patients to say yes, he began confidently communicating what he believed they actually needed. But building a successful practice is only half of the conversation. Dr. Fred also challenges chiropractors to consider the physiological cost of constantly pushing, producing, and running on stress. If your practice grows while your health, energy, relationships, and passion for chiropractic deteriorate, what exactly have you built? From patient communication and care recommendations to burnout, recovery, adaptability, and longevity in practice, this episode is a reminder that chiropractic is too valuable to cheapen—and your life is too valuable to sacrifice for your practice. In This Episode, You'll Learn: Why action—not intention—is what turns goals into reality How confidently communicating your recommendations can change patient acceptance Why chiropractors need to stop negotiating against the value of their own care How to shift the conversation from chasing symptoms to analyzing dysfunction Why age, severity, history, and the individual patient matter when recommending care The importance of having more than one tool in your chiropractic toolbox Why understanding stress, recovery, and physiological "waving" matters for career longevity How constantly running on adrenaline can eventually catch up with even highly successful doctors Why building a practice that allows you to stay healthy, energized, and excited about chiropractic matters just as much as growth   "Action is the active ingredient that turns dreams into reality." - Dr. Fred Schofield Your Challenge Identify ONE thing you already know you need to change—and act on it immediately. Maybe you've been negotiating your recommendations. Maybe you're undervaluing your care. Maybe you've been running your practice at a pace you know isn't sustainable. Or maybe there's something you've learned but simply haven't implemented. Don't add it to another list. Do it now. Because knowing doesn't change your practice. Action does.