#185 Why You Can't Measure Everything In Marketing

► What are buying signals and signal based selling?Sam talks to Srikrishna Swaminathan, Founder @ Factors.AIThey cover:👉 What signals should we look out for in b2b marketing for our sales & marketing team?👉 How to turn signals into b2b sales👉 Problems you could face and how to fix👉 Walkthrough of using signals to win deals for your b2b company📌 Srikrishna Swaminathan📢 LinkedIn🔗 Web link======================The show is brought to you by...  RevenueHero — 3X your inbound conversions this quarter with the same traffic: 🔗 RevenueHeroFactors.ai — Empower intent-based outreach & make every marketing dollar count towards revenue: 🔗 Factors.ai======================🔥 *Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting*🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's b2b marketing tips daily newsletter*🔗 BreakingB2B Newletter======================  

► Is ABM a good fit for your biz?Sam talks to Mason Cosby, Founder @ Scrappy ABMThey cover:👉 What kind of b2b companies should be running ABM (Account Based Marketing)?👉 Min budget or resources needed to run ABM effectively👉 Some practical plays you can start from today📌 Mason Cosby📢 LinkedIn🔗 Web link======================The show is brought to you by...  RevenueHero — 3X your inbound conversions this quarter with the same traffic: 🔗 RevenueHeroFactors.ai — Empower intent-based outreach & make every marketing dollar count towards revenue: 🔗 Factors.ai======================🔥 *Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting*🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's b2b marketing tips daily newsletter*🔗 BreakingB2B Newletter======================  

► The importance of measurement in B2B marketing!Sam talks to Vikash Koushik, Head of Marketing @ RevenueHeroThey cover:👉 Key metrics to measure and why👉 MQLs and SQLs broken down👉 Using data over emotion👉 Using your website to qualify leads👉 What’s working well for RevenueHero to drive pipeline that closes📌 Vikash Koushik📢 LinkedIn🔗 Web link======================The show is brought to you by...  RevenueHero — 3X your inbound conversions this quarter with the same traffic: 🔗 RevenueHeroFactors.ai — Empower intent-based outreach & make every marketing dollar count towards revenue: 🔗 Factors.ai======================🔥 *Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting*🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's b2b marketing tips daily newsletter*🔗 BreakingB2B Newletter======================  

► The only cold calling guide you needSam shares the exact strategy he used to drive $100k in sales revenue from cold calling in 12 months. From the call script and flow, through to tools, mindset and more.====================== *Get started with Lusha for free:*🔗 lusha.com======================🔥 *Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting*🔗 breakingb2b.com======================📧 *Try Sam's b2b marketing tips daily newsletter*🔗 BreakingB2B Newsletter💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube======================  𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀**:**how to cold callis cold calling deaddoes cold calling workwhat makes a great cold callcold callingsales call strategycold calling tipsb2b cold callingb2b appointment settingb2b sales callssdr tipssales cold callingb2b sales tipsb2b lead generationb2b salesb2b marketingb2b marketing tips#coldcalling #leadgeneration #b2bmarketing

► What is a B2B Evangelist? Sam talks to Logan Lyles, Evangelist @ teamwork.com They cover: 👉 Why do B2B companies need them?👉 How does evangelism drive sales pipeline and revenue?👉 How to choose the right evangelists👉 A step-by-step breakdown of driving results for your company👉 How to measure results 📌 Logan Lyles📢 LinkedIn🔗 Web link======================The show is brought to you by...  RevenueHero — 3X your inbound conversions this quarter with the same traffic: 🔗 RevenueHeroFactors.ai — Empower intent-based outreach & make every marketing dollar count towards revenue: 🔗 Factors.ai======================🔥 *Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting*🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's b2b marketing tips daily newsletter*🔗 BreakingB2B Newletter======================  

► How to win clients from a B2B PodcastSam shares 5 strategies to generate qualified leads from a B2B podcast:1. Target dream clients2. Interview famous people in your niche3. Solo thought leadership episodes4. Sponsorships5. Guest on niche relevant podcasts ======================🔥 *Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting*🔗 breakingb2b.com======================📧 *Try Sam's b2b marketing tips daily newsletter*🔗 BreakingB2B Newsletter💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube======================  𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀**:**b2b lead generationb2b podcastinngb2b podcastb2b podcast tipsb2b podcast strategyb2b marketingb2b marketing tipswin clients podcastingultimate podcast guidehow to run a b2b podcastgenerate leads podcasting#podcast #leadgeneration #b2bmarketing

► What is a media company in a B2B setting? Sam talks to Daniel Murray, Founder @ The Marketing Millennials.They cover: 👉 Why and who should be building one?👉 How it drives revenue?👉 How Daniel has grown The Marketing Millennials to nearly 1 million followers on LinkedIn👉 Practical steps to build a media company📌 Daniel Murray📢 LinkedIn🔗 Web link======================The show is brought to you by...  RevenueHero — 3X your inbound conversions this quarter with the same traffic: 🔗 RevenueHeroFactors.ai — Empower intent-based outreach & make every marketing dollar count towards revenue: 🔗 Factors.ai======================🔥 *Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting*🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's b2b marketing tips daily newsletter*🔗 BreakingB2B Newletter======================  

► Why so many B2B go-to-market (GTM) strategies are sub par!  Sam talks to Christopher Rack, CEO @ MRP They cover: 👉 GTM mistakes to avoid 👉 What makes a solid GTM strategy👉 How to put the fundamentals in place for your B2B GTM📌 Christopher Rack📢 LinkedIn🔗 Web link======================The show is brought to you by...  RevenueHero — 3X your inbound conversions this quarter with the same traffic: 🔗 RevenueHeroFactors.ai — Empower intent-based outreach & make every marketing dollar count towards revenue: 🔗 Factors.ai======================🔥 *Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting*🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's b2b marketing tips daily newsletter*🔗 BreakingB2B Newletter======================  

► How to easily build b2b backlinks !Sam shares an unusual link building strategy for your b2b company to build quality links for free. ======================🔥 *Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting*🔗 breakingb2b.com======================📧 *Try Sam's b2b marketing tips daily newsletter*🔗 BreakingB2B Newsletter💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube======================  

► How to win with Demand Gen!  Sam talks to George Coudounaris, Co-Host @ The B2B Playbook They cover:  👉 Should every B2B company be doing demand gen? 👉 George’s 5 BEs framework to nail demand generation 👉 Practical steps for you to start a demand gen campaign from today👉 How to get exec buy-in📌 George Coudounaris📢 LinkedIn🔗 Web link======================The show is brought to you by...  RevenueHero — 3X your inbound conversions this quarter with the same traffic: 🔗 RevenueHeroFactors.ai — Empower intent-based outreach & make every marketing dollar count towards revenue: 🔗 Factors.ai======================🔥 *Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting*🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's b2b marketing tips daily newsletter*🔗 BreakingB2B Newletter======================