#178 Why B2B Marketing Should Be About Your Customer

📞 Wanna use SEO to generate revenue?  Book a call ► Learn what Sam has learned over the last 5yrs working with leading SaaS companies, all condensed for you into a single 15min podcast!  SEO knowledge covered in this one: 👉  Sam's sustainable 90 day pipeline strategy👉 How ICP research really works👉 No budget, no problem - How to get backlinks + mentions for $FREE👉 What actually works right now with SEO/AEO 👉 Get ahead of the game with AI search & on-page SEO 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you liked this content, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter

📞 Wanna use SEO to generate revenue?  Book a call ► Sam is interviewed close to 500 B2B and SaaS marketers! - Listen to his key takeaways from all that experience learned! Key touch points: 👉  Driving Pipeline - How to separate fact from fiction!👉  How to reach $140k MRR in 21 months!👉  Conducting high value customer research 👉 Use that data to inform Go-To-Market👉 Creating an (essential) organic growth engine  📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you liked this content, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter

📞 Wanna use SEO to generate revenue?  Book a call ► Have you got 10 minutes to change your business in 2026? - Live from Hungary, Sam presents a complete B2B SaaS marketing strategy to rank right at the top of Google & AI search! Sam Covers: 👉 How to build a solid foundation👉 Using customer research to supercharge 👉 Explaining how to win using the 95/5 rule👉 Build your money keyword matrix 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you liked this content, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter

📞 Wanna use SEO to generate revenue?  Book a call ► In this episode Sam serves up his best SaaS marketing strategies for 2026 that have helped us hit $1.8M+ ARR in just 22 months! - No guesswork, just hard work that's backed up by the data!  Here is what you'll learn in this episode:  👉  Why influencer B2B partnerships work👉  How you can actually win with YouTube👉  How to boost organic wins using LinkedIn ads👉  Why failing to align with  dream clients is so damaging 👉  How to craft your SEO/AEO engine  📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you liked this content, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call► In this episode Sam explores all things Event Marketing with B2B SaaS Growth Leader Michael Kilcullen. By the end of the conversation you should have all the tools and info you need for an Event Marketing strategy that will drive leads into 2026 & beyond! Here's what you'll get with this one: 👉  Are B2B Events still relevant today?👉  Pre-Event & On-Site Strategies👉  Sponsorship Strategies for Events👉  In Depth Event Checklist: How to prepare for the win!👉 Maximise In-Person Networking →  You can find Mike here: LinkedIn→  And here: Wiza 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website👉 LinkedIn👉 Breaking B2B podcast (top 2.5% b2b marketing show)👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================  

📞 Wanna use SEO to generate revenue?  Book a call► In this episode Sam gives exact details on how your B2B SaaS or service business can rank #1 in AI search! Here is what you get with this one: 👉  Your complete AEO + SEO playbook!👉  How to supercharge your lead-gen activities👉  How BB2B helped companies like RB2B and Proposify rank #1👉  Stop competitors stealing your traffic👉  Build content that truly helps potential clients 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website 👉 LinkedIn 👉 Breaking B2B podcast (top 2.5% b2b marketing show) 👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you liked this content, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================  

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call► In this episode Sam gets technical with B2B marketing guru Luke Davies. Top of the conversation is what are the winning strategies that are working today! Here's what you get: 👉  Get to grips with marketing fundamentals for B2Bs👉  Using customer insights for maximum wins👉  Messaging & comms that connect 👉  GTM strategies that are working right now  →  You can find Luke here: LinkedIn→  And here: MarqVision 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website👉 LinkedIn👉 Breaking B2B podcast (top 2.5% b2b marketing show)👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================  

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call► In this episode Sam probes Founder Kyle Racki about his take on sales proposals and what we should be doing to up the win rate of B2B/SaaS deals.Kyle shares:👉 His secrets learned from dissecting 1M+ proposals!👉 How to avoid stepping on the rakes that are killing your B2B opportunities👉 How to build knockout proposals that consistently close deals👉 Where marketing helps, & where it really doesn't!⁉️ ...Plus, are sales proposals even still relevant going forward in to 2026?  👉 You can find Kyle Racki here:  LinkedIn👉 And here: Proposify 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website👉 LinkedIn👉 Breaking B2B podcast (top 2.5% b2b marketing show)👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================  

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► In this special LIVE episode Sam has another conversation with George Terry of 'winbox'. They encourage you to use this exact framework to drive organic pipeline for your B2B/SaaS. They cover:👉 Building a B2B SEO for a founder 👉 Where to begin with inbound SEO 👉 How to get money keywords right👉 Building content that ranks AND converts👉 How to get FREE links and mentions👉 LLM presence 👉 George Terry - LinkedIn 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website👉 LinkedIn👉 Breaking B2B podcast (top 2.5% b2b marketing show)👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================  

📞 Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► In this episode Sam talks to George Terry of 'winbox' about all things LinkedIn organic and paid that relates to B2B service and SaaS companies. Guaranteed zero-fluff! We cover:👉   Showing useful, funny, helpful content around B2B/SaaS SEO👉   Staying top of mind for website traffic (SEO, ads, here)👉   Influencing our existing sales pipeline👉   Getting in front of warm ICPs 👉 George Terry - LinkedIn 📕 Grab the 90 days to revenue guide from our SEO playbook 👉 Website👉 LinkedIn👉 Breaking B2B podcast (top 2.5% b2b marketing show)👉 Daily newsletter (unlock 4 weird b2b gifts instantly) If you this content was helpful, subscribe to the channel!======================🔥 Apply to work with Sam for Web Design / SEO / Podcast Production / B2B Marketing Consulting🔗 breakingb2b.com======================✅ *Subscribe to Sam's Youtube Channel*🔗 YouTube💙 *Follow Sam on LinkedIn*🔗 LinkedIn🎧 *Breaking B2B - B2B Marketing & Demand Generation Podcast*🔗 BreakingB2B Podcast📧 *Try Sam's B2B marketing tips daily newsletter*🔗Breaking B2B Newsletter======================