The Keynesian Beauty Contest: Product-Market Fit in Climatetech & CDR

Carbon removal only has a few exits. Today’s guest was involved in two of them, and he’s bringing his lessons.Jim McDermott is the founder and CEO of Rusheen Capital Management, LLC, an investment firm that makes a few early-stage bets and works with companies much more closely than most investors do. He's had a long and storied career in energy and as the founder and CEO of Stamps.com.Jim shares his lessons from exiting 1PointFive and Carbon Engineering to Occidental Petroleum (who also just bought Holocene, another direct air capture company). He lays out his case for alternatives to the classical venture approach, and proposes a new philanthropic model he believes has a chance of filling in carbon removal’s (in)famous demand gap.Listen in to lessons for entrepreneurs during tough times and Jim's predictions for direct air capture and the carbon removal sector as a whole.This Episode's Sponsor⁠⁠Arbonics⁠⁠⁠⁠Listen to the RCC episode with Lisett Luik from Arbonics⁠⁠Resources⁠⁠⁠⁠Become a paid subscriber of Reversing Climate Change⁠⁠Rusheen Capital Management, LLC1PointFiveCarbon EngineeringOccidental PetroleumHolocene"Why Oxy’s Acquisition Of Holocene Signals A Maturing Carbon Removal Industry" at Forbes, by Phil de Luna

In carbon removal, landing a major offtake agreement—like Microsoft’s purchase of 44,000 credits from Carba—is often seen as the holy grail. But what happens next? How does the money flow, and can debt financing bridge the gap between signature and scale?In this episode of Reversing Climate Change, host Ross Kenyon unpacks the deal between Microsoft and Carba, a waste-to-value biochar company turning landfill-bound biomass in Minnesota into durable carbon removal.With credits to be delivered over five years, Carba needed capital to ramp up production. Enter Structure Climate, which is financing the deal to help Carba meet its commitments—showcasing a compelling model for how debt finance can unlock climate impact.Guests Andrew Jones, CEO and Cofounder of Carba, and Matt Schmitt, Founder and CEO of Structure Climate (where Ross serves as an advisor), walk us through the mechanics of the deal, the role of debt vs. equity, and what this means for the future of carbon removal finance.Resources⁠⁠⁠⁠⁠⁠Become a paid subscriber of Reversing Climate Change⁠⁠⁠"Carba Announces 5-Year Carbon Removal Credit Purchase Agreement with Microsoft" announcementStructure ClimateCarbaMicrosoft's carbon removal program

Fair warning: this episode spoils a lot of (older) media.Antiheroes make for great television. But why are we obsessed with them? Why are they in nearly all prestige dramas? Is this a result of our cultural beliefs, or is it (re)producing a culture of cynical realism? What impacts might it have for politics and climate change?This ascendancy of the antihero is a trend I've been watching (and often enjoying) since my teen years. Shows like The Sopranos helped bring television to its lofty artistic status, but it did so by confusing the natural empathy that good storytelling generates. The longer one watches shows like The Sopranos, the more one ends up rooting for bad guys to be successful. In a world that is ever more mediated by media, could a similar trend be happening in politics?Today's show is an attempt to make sense of the antihero through a number of prestige dramas, and look for some ways of telling stories that don't lead us into the abyss of constant moral ambiguity.Today we're going to talk about hope, reclaiming moral authority, and why it's cool to believe in things. I hope you'll join me in that ambition.This Episode's Sponsors⁠⁠Offstream⁠⁠⁠⁠Arbonics⁠⁠⁠⁠Listen to the RCC episode with Lisett Luik from Arbonics⁠⁠Email me to sponsor at carbon.removal.strategies [at] gmail.com.Resources⁠⁠⁠⁠⁠Become a paid subscriber of Reversing Climate Change⁠⁠⁠"The judge speaks in the name of justice; the priest speaks in the name of pity, which is nothing but a more lofty justice."- Victor Hugo, Les Misérables"Then came Peter to him, and said, Lord, how oft shall my brother sin against me, and I forgive him? till seven times? Jesus saith unto him, I say not unto thee, Until seven times: but, Until seventy times seven."- Matthew 18:21-22, KJV'Breaking Bad's Vince Gilligan Says We Need More Good Guys on Screen as Bad Guys Have “Taken Over the World” article on MSNThe Sopranos (here's a clip where Anthony Jr. steals sacramental wine from the church and the shot lingers for a few extra seconds on St. Jude, the patron saint of lost causes—perfection)Sgt. Pepper's Lonely Hearts Club Band on Wikipedia"Antihero" article on TVTropes (my favorite repository of writings on archetypes and common storytelling devices)Littlefinger Tells Varys That Chaos Is A Ladder | Game of Thrones | HBOBreaking BadTed LassoThe Last of UsThe scene between Michael and Kay in The Godfather"Default to Good" article on TVTropes (the unnamed archetype of "the redeemed rogue." I'm glad it already had a name! It deserved one!)The Act of KillingThe All We Can Save ProjectWhat If We Get It Right?  by Dr. Ayana Johnson

It's a jarring phrase. There's an even more jarring version of it in this episode. You've been warned.Economists are well-known for gnomic sentences that can sound cruel. For some, that's one of the job's many perks. But that doesn't mean that there isn't some truth in representing decisions as trade-offs.Today is a bonus monologue episode where I am going to unpack this phrase (and its nastier cousin) and explain what it has to teach the carbon removal industry as it grapples with the tension between scale and quality.This Episode's Sponsors⁠Offstream⁠⁠Arbonics⁠⁠Listen to the RCC episode with Lisett Luik from Arbonics⁠Resources⁠⁠⁠Become a paid subscriber of Reversing Climate Change⁠⁠"There ain't no such thing as a free lunch" Wikipedia page⁠Follow the Reversing Climate Change podcast on LinkedIn

You should know about my friend Heidi Lim. She's a leading voice of carbon removal on TikTok.She's been making short-form content for ages but today's show is her first foray into long-form. I have the honor of being her first guest and co-releasing the episode.It is my sincere honor to help Heidi launch her new content on YouTube!We get real in this show, talking about the difficult and sometimes unsung work of climate communications, why our world feels so screwed up, and the black hole of tech jobs that suck so much talent into its brain drain.Best wishes, Heidi! So glad you're now doing this. Count me as a big fan!This Episode's Sponsors⁠Offstream⁠⁠Arbonics⁠⁠Listen to the RCC episode with Lisett Luik from Arbonics⁠Resources⁠⁠⁠⁠⁠Become a paid subscriber of Reversing Climate Change⁠⁠⁠⁠Heidi's TikTokThe full video on Heidi's YouTube channel329: The "Faustian Bargain" in Climate Rhetoric: Goethe's Faust and Modern Occultism—w/ Daniel Backer, author326: Confronting Our Shadow: Jung, The Vietnam War, & Climate Change—w/ Karl Marlantes, authorFollow the Reversing Climate Change podcast on LinkedInFollow Carbon Removal Memes on LinkedIn"And if thy right hand offend thee, cut it off, and cast it from thee: for it is profitable for thee that one of thy members should perish, and not that thy whole body should be cast into hell."- Matthew 5:30, KJV

If only there were a podcast that broke down all of the ways climate professionals broke into their industry...Michael Gold is a communications expert and consultant at Word Clouds Consulting and the host of the new podcast, Climate Swings. This show traces guests' stories and explains how they landed a job working on one of humanity's most significant problem sets.Check out the episode of Climate Swings I did with Michael retelling my odyssey into climate work here! Be sure to subscribe to his show, give it a great rating and review, and send it to a friend trying to come join us.Also, a special thank you to 9Zero for serendipitously facilitating our connection and to Terra.do for helping Michael do what he does!Resources⁠⁠⁠⁠Become a paid subscriber of Reversing Climate Change⁠⁠⁠"From PhD Dropout to Carbon Removal Comedian", the episode of Climate Swings I did with Michael⁠⁠⁠Follow the Reversing Climate Change podcast on LinkedIn⁠

Sometimes, we skip right over the life stories of guests. Othertimes, it's everything. Today, it's everything.Returning to the show after several years is Carbon180's Executive Director, Erin Burns.Erin grew up in a coal mining family in West Virginia, got her start in Joe Manchin's Senate office, and has had a long and impactful career in carbon removal.Today, Erin (re)explains how the budgeting process works in the United States federal government and how the appropriations process intersects with it. What is the difference, and where can voters get involved?This is truly an improvised masterclass in civics education. Listen up for what you missed in high school, and how it will impact the future of carbon removal.This Episode's SponsorsOffstreamArbonicsListen to the RCC episode with Lisett Luik from ArbonicsResources⁠⁠⁠⁠Become a paid subscriber of Reversing Climate Change⁠⁠⁠Carbon180ScripCompany town"The Appropriations Process: A Brief Overview", a CRS ProductCarbon180's Carbon Removal Funding Tracker"The Ghost of Tom Joad" by Bruce Springsteen"Which Side Are You On?" by Pete Seeger"There is Power in a Union" by Utah Phillips (originally by Joe Hill)Harlan County, U.S.A.

The clean energy transition sure needs a heck of a lot of mining. What do we do when there are environmental or spiritual costs to getting the materials we need for EVs and batteries? Ernest Scheyder is a Reuters reporter covering critical minerals, and the author of The War Below: Lithium, Copper, and the Global Battle to Power Our Lives.His reporting strives to let audiences draw their own conclusions about where the line should be on environmental extraction, which is a rarer approach than maybe meets the eye.Tune in to also learn where the political battles of the second Trump Administration over critical minerals in Ukraine and clean energy politics at home may lead, and what we should keep our eyes on in the future.Resources⁠⁠⁠Become a paid subscriber of Reversing Climate Change⁠⁠Ernest Scheyder's websiteErnest's reporting at ReutersThe War Below: Lithium, Copper, and the Global Battle to Power Our LivesThe Irresponsible Pursuit of Paradise by Jim L. Bowyer⁠Follow the Reversing Climate Change podcast on LinkedIn

Nearly a decade ago, I was introduced to the concept of the Keynesian Beauty Contest. It is one of those concepts that I keep coming back to time and time again.I recently participated in a two-month Product-Market Fit workshop led by Peter Nocchiero of Alternate Future and Koray Parmaks of Carbon Zero Capital. So I've been living and breathing PMF.Here is a short monologue bonus video episode where I talk about the Product-Market Fit issues of climatetech and carbon removal, a now-outdated reference to how TSLA bears kept getting crushed, and relate them to my experiences as a founder of the Nori carbon removal marketplace.Resources⁠⁠⁠Become a paid subscriber of Reversing Climate Change⁠⁠The Keynesian Beauty Contest on WikipediaPeter Nocchiero's Alternate FutureCarbon Zero Capital⁠⁠⁠Follow the Reversing Climate Change podcast on LinkedIn⁠

I first heard the idiom "worse things happen at sea" in Monty Python's Life of Brian, and it's true.Ian Urbina has made a career of telling stories of the ocean. From piracy, illegal fishing, and sea slavery to seasteading and rogue carbon removal experiments, he's covered the gamut.How does one continuously report on topics of concern to relatively intimidating people? As the old line goes, "Journalism is printing what someone else does not want printed; everything else is public relations."In today's episode, Ian and host Ross Kenyon discuss these topics, but also broader questions of what is happening to journalism in a political environment where retaliation feels very possible.Resources⁠⁠Become a paid subscriber of Reversing Climate Change⁠The Outlaw Ocean: Journeys Across the World's Last Untamed Frontier by Ian UrbinaThe Outlaw Ocean ProjectFollow the Reversing Climate Change podcast on LinkedIn