How to use metrics to understand your audience and sell subscriptions

In this episode of Future of Journalism we discuss what the biggest trends are shaping journalism in 2024. 2024 promises to be a significant year in journalism. The rapid rollout of generative AI presents new opportunities to enhance journalistic processes but also potential risks. The decline of the platform referral model is forcing newsrooms to look at building more direct links with audiences using a wider range of multimedia formats. And a host of world-changing news events keep newsrooms asking themselves the best way to engage core audiences without alienating others. We discuss all this and more with the author of a yearly report tracking the fundamental trends shaping journalism and how news leaders plan to negotiate them in the year ahead. Speakers: Our guest is Nic Newman, Senior Research Associate at the Reuters Institute and lead author of the report Journalism, Media and Technology Trends and Predictions 2023. Our host is Federica Cherubini, Director of Leadership Development at the Reuters Institute. A full transcript is on our website: https://reutersinstitute.politics.ox.ac.uk/news/our-podcast-what-should-we-expect-journalism-2024

In this episode of our podcast we explore our latest report on how news organisations around the world are adapting their working practices to external changes and internal dynamics including AI, diversity and flexible working. In this episode of our podcast we explore our latest report on how news organisations around the world are adapting their working practices to external changes and internal dynamics including AI, diversity and flexible working. Host Gretel Kahn. Gretel is a journalist at the Reuters Institute. Previously, she worked for the Canadian Broadcasting Corporation (CBC) in Montreal covering daily news for radio and web. Ramaa Sharma is an award-winning Digital Leader, Consultant and Executive Coach. Until recently she was the Senior Digital Editor at BBC News, driving digital transformation across the division of 8,000 journalists. She also worked with the BBC News Board to help facilitate a more diverse and inclusive newsroom. Federica Cherubini is Director of Leadership Development at the Reuters Institute. She is an expert in newsroom operations and organisational change, with more than ten years of experience spanning major publishers, research institutes and editorial networks around the world. A full transcript is available here: https://reutersinstitute.politics.ox.ac.uk/news/our-podcast-how-newsrooms-are-meeting-challenges-ai-diversity-and-flexible-working

We explore our latest report on how people access news about climate change, which we are publishing two weeks before COP28 kicks off and in a year when the news has been dominated by so many effects of the climate crisis In this episode, we’ll explore our latest report on how people access news about climate change, which we are publishing two weeks before COP28 kicks off and in a year when the news has been dominated by so many effects of the climate crisis. Our report offers fresh insights on climate news consumption patterns in France, Germany, Japan, the United Kingdom, the United States, Brazil, India and Pakistan, all of which contend with the profound impacts of climate change. It is a unique piece of research as it covers key countries in the Global South and provides insights for both journalists and policymakers on the intersections between health, politics, climate justice, and the news media. Speakers: Mitali Mukherjee is the Director of Journalist Programmes at the Reuters Institute. Shes a political economy journalist with more than two decades of experience in TV, print and digital journalism. She is the co-author of a new report, 'Climate change news audiences: Analysis of news use and attitudes in eight countries'. Waqas Ejaz is a Postdoctoral Research Fellow with the Oxford Climate Journalism Network at the Reuters Institute. He earned his PhD at the Technical University of Ilmenau, Germany. His research interests include studying digital media effects, climate change, political, and computational communication. He is the lead author of a new report, 'Climate change news audiences: Analysis of news use and attitudes in eight countries' Host Gretel Kahn Gretel is a journalist at the Reuters Institute. Previously, she worked for the Canadian Broadcasting Corporation (CBC) in Montreal covering daily news for radio and web. You can find a transcript of the podcast here: https://reutersinstitute.politics.ox.ac.uk/news/our-podcast-protests-politics-how-people-engage-news-about-climate-change

In this episode of our #DNR23 podcast we look at how important news audiences feel public service media is, both for themselves and wider society. In this episode of our #DNR23 podcast we look at how important news audiences feel public service media is, both for themselves and wider society. We explore how this correlates with use of public service media and other news media, as well as other factors like age and education. Richard Fletcher is Director of Research at the Reuters Institute. He is primarily interested in global trends in digital news consumption, comparative media research, the use of social media by journalists and news organisations, and more broadly, the relationship between technology and journalism. He is the author of a Digital News Report chapter on attitudes towards the importance of public service media. Our host Federica Cherubini is Director of Leadership Development at the Reuters Institute. She is an expert in newsroom operations and organisational change, with more than ten years of experience spanning major publishers, research institutes and editorial networks around the world. A full transcript can be found here: https://reutersinstitute.politics.ox.ac.uk/news/our-podcast-digital-news-report-2023-episode-6-importance-public-service-media-individuals-and

In this episode of our #DNR23 podcast we look at the world of news podcasts and why they're popular with listeners and publishers. In this episode of our #DNR23 podcast we look at the world of news podcasts and why they're popular with listeners and publishers. We look at the various types of news podcasts, some of the most popular titles, the platforms where people are listening, and who's making money from them. Nic Newman is the lead author of the Digital News Report and is a Senior Research Associate at the Reuters Institute. He is also a consultant on digital media, working actively with news companies on product, audience, and business strategies for digital transition. He writes an annual report for the Institute on future media and technology trends. Our host Federica Cherubini is Director of Leadership Development at the Reuters Institute. She is an expert in newsroom operations and organisational change, with more than ten years of experience spanning major publishers, research institutes and editorial networks around the world. A full transcript is here: https://reutersinstitute.politics.ox.ac.uk/news/our-podcast-digital-news-report-2023-episode-5-news-podcasts-who-listening-and-what-formats

In this episode of our #DNR23 podcast series we explore people’s attitudes towards algorithmic selection of news and the correlation with attitudes towards editorial selection. In this episode of our #DNR23 podcast series we explore people’s attitudes towards algorithmic selection of news and the correlation with attitudes towards editorial selection. We explore how people’s self-reported news behaviours and trust in news influence attitudes towards how news is selected, and we look at concerns about missing out on news due to algorithmic selection. Richard Fletcher is Director of Research at the Reuters Institute. He is primarily interested in global trends in digital news consumption, comparative media research, the use of social media by journalists and news organisations, and more broadly, the relationship between technology and journalism. Our host Federica Cherubini is Director of Leadership Development at the Reuters Institute. She is an expert in newsroom operations and organisational change, with more than ten years of experience spanning major publishers, research institutes and editorial networks around the world. A full transcript is available here: https://reutersinstitute.politics.ox.ac.uk/news/our-podcast-digital-news-report-2023-episode-4-attitudes-towards-algorithms-and-their-impact

In this episode of our #DNR23 podcast we look at levels of news participation across the world. We also look at whether people have positive experiences of engaging in news online and offline. In this episode of our #DNR23 podcast we look at levels of news participation such as commenting, sharing or posting news, and how this varies across the world. We also look at whether people have positive experiences of engaging in news online and offline, and whether people feel they need to be careful about voicing their opinions. Speakers: Dr Kirsten Eddy is a Postdoctoral Research Fellow in Digital News at the Reuters Institute for the Study of Journalism. She studies the interplay of journalism, politics, and digital media, with a focus on moral and civic media and political discourse. She is the author of the Digital News Report 20223 chapter on how people engage with news. Our host Federica Cherubini is Director of Leadership Development at the Reuters Institute. She is an expert in newsroom operations and organisational change, with more than ten years of experience spanning major publishers, research institutes and editorial networks around the world. Read a full transcript of the report here: https://reutersinstitute.politics.ox.ac.uk/news/our-podcast-digital-news-report-2023-episode-3-unpacking-news-participation-and-online

In this episode of our #DNR23 podcast we look at how people say they encounter criticism of the news media, who’s saying it and where, critical differences between countries and how age plays a part. n this episode of our #DNR23 podcast we look at how people say they encounter criticism of the news media, who’s saying it and where, critical differences between countries and how age plays a part. We will look at how people say they encounter criticism of the news media, who’s saying it and where, critical differences between countries and how age plays a part, and how much the news media should be concerned about this. The speakers: Craig T. Robertson is a postdoctoral research fellow at the Reuters Institute for the Study of Journalism. His research focus includes news trust and credibility, fact-checking and verification, and how both partisan attitudes and epistemic beliefs factor into these domains. He is the author of the Digital News Report 2023 chapter on sources and drivers of news media criticism. Our host Federica Cherubini is Head of Leadership Development at the Reuters Institute. She is an expert in newsroom operations and organisational change, with more than ten years of experience spanning major publishers, research institutes and editorial networks around the world. A full transcript is available here: https://reutersinstitute.politics.ox.ac.uk/news/our-podcast-digital-news-report-2023-episode-2-sources-and-drivers-news-media-criticism

In this opening episode of our series, we’ll explore the key findings from our Digital News Report 2023, the most comprehensive study of news consumption worldwide. In this opening episode of our series, we’ll explore the key findings from our Digital News Report 2023, the most comprehensive study of news consumption worldwide. We will discuss some of the big headlines from the report including how people are accessing news, perceptions of algorithms’ role in news, subscriptions, news avoidance and a whole lot more. Speakers: Nic Newman is the lead author of the Digital News Report and is a Senior Research Associate at the Reuters Institute. He is also a consultant on digital media, working actively with news companies on product, audience, and business strategies for digital transition. He writes an annual report for the Institute on future media and technology trends. Rasmus Nielsen is co-author of the Digital News Report, Director of the Reuters Institute and Professor of Political Communication at the University of Oxford. His work focuses on changes in the news media, political communication, and the role of digital technologies in both. Our host Federica Cherubini is Head of Leadership Development at the Reuters Institute. She is an expert in newsroom operations and organisational change, with more than ten years of experience spanning major publishers, research institutes and editorial networks around the world. A full transcript can be found on our website: https://reutersinstitute.politics.ox.ac.uk/news/our-podcast-digital-news-report-2023-episode-1-what-you-need-know

In the final episode of our Authentic Leadership series we hear from two women leaders from Latin America who have each had to find strategies for dealing with some very tough challenges in journalism. In the final episode of our Authentic Leadership series we hear from two women leaders from Latin America who have each had to find strategies for dealing with some very tough challenges in journalism, including gender discrimination and exposure to harrowing scenes. They both discuss how they have been empowered and empowered others through unity and collective action. Host: Ramaa Sharma is an award-winning Digital Leader, Consultant and Executive Coach. Until recently she was the Senior Digital Editor at BBC News, driving digital transformation across the division of 8,000 journalists. She also worked with the BBC News Board to help facilitate a more diverse and inclusive newsroom. Prior to that Ramaa spent a decade of her career presenting and reporting across multiple BBC platforms, before moving into digital leadership. At the World Service, Ramaa pioneered the first ever digital leadership and social media courses for editors and executives on the World Service Board. In her time Ramaa also edited a number of award winning editorial and digital projects. Guest: Fernanda Delmas is the Editor-in-Chief at Brazil's leading financial title Valor Econômico. Guest:iMarcela Turatio is behind the website '¿A dónde van los desaparecidos?', a project tracking stories of disappeared people in her home country. She's also the co-founder of nonprofit 'Quinto Elemento', an initiative to train the next generation of Mexican investigative journalists. A full transcript can be found on our website: https://reutersinstitute.politics.ox.ac.uk/news/our-podcast-authentic-leadership-episode-5-authenticity-and-solidarity-we-are-more-united-help