Join host Holly Watson, Senior Product Marketing Manager at Amazon Web Services, as she explores the intricacies of the go-to-market process alongside specialists in the area.
How to measure success | Carter Holland, GhostRetail Inc.
41:56In the final episode of the Ready, Set, Go-to-Market series, Holly Watson is joined by Carter Holland, Market Strategist at GhostRetail Inc. Measuring the success of a product launch can be challenging; key metrics and data points can be hard to capture. Carter shares his insights gained during a twenty-year career, during which time, he's led large-scale marketing teams.
Launch vs release | Allison Milone, Epsilon
41:45In the fifth episode of the Ready, Set, Go-to-Market, host Holly Watson is joined by Allison Milone, Director of Product Marketing at Epsilon. Terminology across teams is essential, and some teams need to clarify the difference between launches and releases, or perhaps how launch tiers differ. Holly and Allison discuss the best ways to determine what your team might be working with.
Getting to MVP | Joël Lindheimer, Sprinklr
25:31In the fourth episode of the Ready, Set, Go-to-Market podcast, Holly Watson welcomes Joël Lindheimer, Senior Vice President of Engineering at Sprinklr. Go-to-market can be a whirlwind of initiatives; how can product marketers manage expectations, meet deadlines, and fulfill goals set by management, whilst ensuring a quality product is delivered to the market? Holly and Joël Lindheimer discuss the process building up to a product launch, and what happens once a product has been released to the market.
How is product marketing connected with sales and marketing? | Devon O'Rourke, Fluvio
22:53In the third episode of Ready, Set, Go-to-Market, Holly Watson is joined by Devon O'Rourke, Founder & Managing Partner at product marketing consultancy Fluvio. Nowadays, product marketers are viewed as the central connector between marketing and sales. Holly and Devon explore how this relationship is managed, tips for PMMs looking to build strong relationships, and ways sales and marketing can collectively support product marketing.
How does the PM to PMM relationship influence GTM? | Shirin Shahin, Product Marketing Leader & Consultant | How does the PM to PMM relationship influence GTM?
23:59In the second episode of the Ready, Set, Go-to-Market podcast, Holly Watson is joined by product marketing leader and consultant Shirin Shahin. Holly and Shirin discuss the PM to PMM relationship and how the alignment between the two roles can influence the go-to-market process.