#267: Why Farms That Sell Only One Thing Make Far More Money (and How to Choose Yours)

Farm Marketing Mastery is officially open for enrollment this week! 🥳 Sign Up HERE Here's what's keeping you broke: chickens, pigs, beef, eggs, three farmers markets, a farm stand, wholesale accounts. You think diversification protects you, but it's the exact thing killing your profit. Every revenue stream you add steals 20% from everything else. You're diluting your brand, confusing your customers, and mastering nothing. Sound backwards? The farmers paying off mortgages, hitting six figures, even crossing a million in sales all did one thing: focused on ONE product until it was wildly profitable. Choose your one thing, ignore everything else, and watch what happens when you finally stop spreading yourself thin. Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.  

FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE One of the farmers in my program was dying yarn with plants she grew herself, alpacas grazing nearby—living her dream farm life. But she couldn't enjoy ANY of it. Every light switch triggered shame. Every irrigation pump whispered "I'm doing it wrong." She was looping on money thoughts every day, all the time, hours and hours. Then everything changed in our 30-minute coaching call. In this episode, you'll hear: The jaw-dropping realization about her December paycheck that flipped everything How negative money thoughts literally block your ability to make money (she was unknowingly repelling success) The exact moment she spontaneously decided to STOP forcing early sales—and what happened next Same December paycheck. Completely different experience. Whether you're dealing with irregular income, debt shame, or that sick feeling when you check your account—listen to the breakthrough that took her from panic to peace. Your bank account doesn't determine how you feel. Your thoughts do. Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.

FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE Picture this: You raise 200 chickens, write beautiful marketing emails, launch with enthusiasm. The result? Zero sales. Not one chicken sold. Sound familiar? This week I'm sharing the coaching call that completely shifted everything for one devastated farmer—and why her "failure" was actually the foundation for success. The game-changing reframe: New product = new business. Her beef customers weren't automatically going to buy chicken. She needed to start over with market research, relationship building, and strategic giveaways. The breakthrough? Nothing in her situation had changed except her understanding. She wasn't failing—she was building. "You don't plant an apple tree and get frustrated when there's no apples." Whether you're adding chickens, agritourism, or any new product line—this episode will shift your timeline expectations and give you hope again. She went from "I'm ready to quit" to "I'm figuring this out" in one conversation. Your new product line isn't failing if no one buys. You're just on step one. Listen now to get the full 6-step marketing plan that transforms "failed" launches into farm moneymakers. Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.  

FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE I just had to share this with you because I know you'll see yourself in this story. A lamb farmer came to our coaching call practically whispering, "Charlotte, I raised my prices to $19/lb... but I feel so greedy. What if no one buys?" She'd done her cost worksheets. She KNEW $19 was what she needed to be profitable. But she was ready to slash prices anyway because guilt was eating her alive. Sound familiar? In today's episode, I'm taking you inside our coaching session where we destroyed her "greedy trap" using what I call "belief archeology." Key discoveries you'll hear: The exact compassionate script for when customers push back on price (not defensive!) How we shifted from "I'm being greedy" to "I have a purpose and I'm proud" Why her parents' snide comments about pricing are none of her business (hello, Brené Brown's arena principle) The moment her voice completely shifted when she remembered WHY she raises lamb Here's what changed everything: When she connected to her deeper purpose – regenerating depleted land, touching hearts through food, helping customers taste lamb like they remembered from Europe – she wasn't greedy anymore. She was someone with a mission worth sustaining. Friend, your customers don't want cheap food. They want YOU to survive and thrive so you can keep feeding them. When you undercharge, you'll burn out and quit, leaving them wondering why you didn't charge enough to stick around. It's not greedy to charge what you need to be profitable. It's responsible. It's how you ensure you can keep doing this work you love. Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.  

FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE You're growing incredible products and working harder than anyone you know, but if you're like most farmers, you haven't paid yourself a dime for your hard work all year. Here's what most farmers don't realize: marketing isn't magic. It's a skill. And there's a proven three-phase system that transforms struggling farmers into sold-out success stories. Key discoveries you'll learn: The #1 mistake on diversified farms that keeps farmers broke (and how to fix it) How to build a marketing calendar that works with your farm's natural rhythms instead of against them The three marketing assets you already have but aren't using effectively Why listening is the most important marketing skill—plus 6 specific ways to do it right This isn't theory. One client went from six months of begging people to buy her Thanksgiving turkeys to selling out in 24 hours flat using this exact approach. Look, you didn't start farming to become a marketing expert. But here's the hard truth: if you can't sell what you grow, you won't survive. The farmers who thrive aren't necessarily the best—they're the ones who learned how to connect their products to their customers' real problems. "Marketing isn't magic. It's a skill. And if your emails aren't making sales at a profitable price, it's not because the platform doesn't work—it's because you haven't learned the skill yet." Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery.

Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery. You're growing incredible products and working harder than anyone you know, but here's the hard truth: if you're like most farmers, you haven't paid yourself a dime for your hard work all year. Here's what most farmers don't realize: marketing isn't magic. It's a skill. And there's a proven system that transforms struggling farmers into sold-out success stories. Key discoveries you'll learn: The #1 mistake on diversified farms that keeps farmers broke How to build a marketing calendar that works with your farm's natural rhythms instead of against them The three marketing assets you already have but aren't using effectively Why listening is the most important marketing skill (and 6 specific ways to do it right) The proof: One client went from six months of begging people to buy her Thanksgiving turkeys to selling out in 24 hours flat using this exact three-phase system. Look, you didn't start farming to become a marketing expert. But if you can't sell what you grow, you won't survive. The farmers who thrive aren't necessarily the best growers—they're the ones who learned how to connect their products to their customers' real problems. Stop struggling and start selling. Your farm deserves to be profitable. FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE  

Click HERE and Let's Meet! Chat with us to see if Farm Marketing Mastery can break you out of marketing misery. Picture this: You just had your best sales year ever. 77% revenue increase. Tripled production. Crushing every single goal. And then your partner says those four crushing words: "It's not good enough." Sound familiar? That's exactly what happened to the farmer I coached this week. Despite her extraordinary success, constant criticism had her convinced she was failing. The house wasn't clean enough. The sales weren't high enough. Nothing she did was ever good enough. But here's what changed everything: One weird visualization exercise that takes 30 seconds. She went from feeling like a "dead weight" to feeling protected and strong—even when the criticism kept coming. What you'll discover: Why people criticize (hint: it's not about you—it's biology) The exact mental exercise that creates unbreakable confidence in 30 seconds Why you can never prove your way out of someone else's critical brain How this saved marriages without changing the critical partner This isn't about bashing anyone or stopping criticism. We ALL do it. Our brains are literally wired for it. It's about understanding that you don't have to let it destroy your confidence or your dreams. The truth: Your farm dreams matter. Your progress matters. And you deserve to pursue them without apologizing every single day. FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE  

Let's Meet! Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery. I'm the one in the hot seat today! I just got interviewed on the Backyard Bouquet podcast, and I have to say... I shared some things that'll help you shift your sales today. From my daughter selling out flower farm events in her first season to farmers achieving 200% sales increases, this episode reveals the strategies and mindset shifts that actually work. What you'll discover: The exact strategy my daughter used to land a wedding contract at her chiropractor appointment Why "perfectionist farmers are actually just scared farmers" The simple question that gets overwhelmed farmers unstuck every time How to get customers willing to pay $50+ for a bouquet Why giving away flowers strategically builds your business I also opened up about overcoming the fear of failure after my family's farm went bankrupt in the 80s and how to stop the "not good enough" mindset that keeps farmers undervaluing their work. Bottom line: When you change how you think about your farming business, you change your results—both financially and personally. P.S. My mic was not on, for some reason, so my sound quality is not quite up to my usual standard, but hey, tech issues happen.😉

Farm Marketing Mastery is officially open for enrollment this week! 🥳 Sign Up HERE After 15 years of farming, working 6am to 9pm managing six different enterprises—beef, poultry, eggs, pork, lamb, and landscaping—this farmer couldn't pay himself a single dollar. Charlotte Smith reveals why 98% of farmers fail by year five and how her clients break free from the "broke farmer trap" that keeps hardworking farmers stuck on a hamster wheel of working harder but never getting ahead financially. Key discoveries: The fatal flaw: You cannot become profitable at multiple enterprises until you master one thing first Time math: Spreading 3 hours across 6 enterprises gives each only 30 minutes vs. a focused competitor investing 21 hours weekly in one specialty Brand confusion kills sales: Customers pay premium prices to specialists, not generalists selling "a little bit of everything" The sunk cost trap: Past investments shouldn't dictate future strategy when those enterprises aren't profitable Success transformations from Charlotte's clients: Sarah sells 30 steers in one week (previously took all year) Gina increased sales 400% in four months after nine struggling seasons Erica retired her husband from his 14-year factory job after nine months of focus The solution isn't working harder—it's working smart through "The Power of One:" choosing your best enterprise, stopping investment in everything else, branding as the expert, building relationships through marketing, and raising prices without losing customers. In this episode, Charlotte challenges the dangerous belief that farming should be "a labor of love, not money-making" and provides a concrete five-step escape plan for any farmer trapped in the cycle of overwork and under-earning. "You can't work your way out of this problem. You've got to learn the skill to get out of it." Let's Meet! Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery.  

FREE Master Class: 5 costly mistakes that are keeping your farm broke Sign Up HERE Ever wonder if your farm will actually pay the bills? You're not alone! On August 18th & 19th, I'm breaking down the five sneaky mistakes that are costing farmers serious money - sometimes six figures a year. Sign up HERE  The crazy part? Most farmers think these mistakes are actually good business practices. Spoiler alert: offering tons of different products isn't always smart, and you might be accidentally scaring away your best customers. Let's Meet! Drowning in marketing dread? Book a free strategy session to see if Farm Marketing Mastery can break you out of marketing misery.