#236: The One Thing to Solve on Your Farm for the Biggest Return

Free Master Class this Spring: 5 Crucial Mistakes Farmers Make That's Costing Thousands You gotta hear this!🔥 We're barely halfway through Farm Marketing Boot Camp and farmers are SELLING OUT. Not all 53 farmers are selling out, of course, but it IS possible to learn how to brand your farm and see immediate success.✨ 🤔 How are the farmers in Boot Camp doing this? The powerful branding exercise we do in the first week of class jump-starts their marketing. 🎙️ Today on the podcast, I'm sharing one of the key exercises from our branding workshop. It's just three simple questions to ask your favorite customers - but the results are transformative. 💰 The answers they give are absolute GOLD, and in the episode I reveal exactly how to transform them into your unique farm brand. When you learn to brand this way, selling becomes effortless. This approach means you can raise your prices to where they should be - covering expenses + profit - and no one will hesitate to pay them. 💵 Branding is the missing piece in building a profitable farm that most farmers overlook. Tune in to Episode 237 The Profitable Mindset Podcast Today  👉 Then - join us in Farm Marketing Boot Camp this April and experience the same success our current farmers are celebrating: ✉️ "I sold out my farm-to-table dinner with ONE email!" - after implementing what you teach in just the first few weeks. Previously it took WEEKS of back-and-forth emails to fill seats. So much time saved and money made! 🥚 Farmers who were terrified to raise prices are now selling out eggs at $8, $10 and even $12/dozen. With clear branding, customers happily pay premium prices. 🐄 "I sold 7 quarters of beef with one email when I used to sell 1 or 2 if I was lucky." This branding approach makes selling effortless for you and buying a no-brainer for them. Is this you? 👇 🌐 Your website gets traffic but few actual sales 📧 Your emails aren't converting to purchases 📋 Farm stand visitors don't sign up for your list 💲 Customers consistently balk at your prices ...then you need to hear this perspective that's transforming farms across the country! 🎧 Listen to Episode 237 Now! Happy Branding! 💕 Charlotte

Free Master Class this Spring: 5 Crucial Mistakes Farmers Make That's Costing Thousands What if I told you the most successful farmers I work with are doing the OPPOSITE of what seems logical? 🤔 In fact, they're turning DOWN opportunities left and right... and making more money than ever. Sounds crazy, right?  I mean, isn’t the right opportunity actually a gold mine?? Here's the thing: In today's world of infinite possibilities - new/different products, new ways to show up on social, invites to collaborate or co-op, even new website platforms that promise to make more sales  - there's a hidden trap that's costing you serious money. 💸 And chasing the "next big opportunity" isn't the solution. It's actually the problem. Yes. Opportunities are costing you so much money. How to know if it’s right for you? I just released a podcast episode that reveals: The surprising "gateway drug" to staying broke and struggling  What profitable farmers are saying NO to and doing instead The not-so-obvious marker that predicts farm success A simple exercise my most profitable clients use to stay focused Warning: This might challenge everything you think you know about building a profitable farm.  But if you're tired of working harder but not making enough money, you need to hear this. Ready to learn what the most profitable farmers do differently? Farmers like Valerie who 10x’d her farm stand sales in a few months, Vanessa who 4x’d her sales this past year, and Elaine who sells out in an hour instead of what used to be all year of advertising. They’re all on the podcast. They did what I addressed in today’s episode, and it’s paid off big-time. With tough love and truth, Charlotte💚 P.S. The solution is simpler than you might think - but it's probably not what you're doing right now. Listen to the episode to find out why. 🎧

Free Master Class this Spring: 5 Crucial Mistakes Farmers Make That's Costing Thousands Did you know… our bodies are built to handle stress?  (it's in our DNA!). Yes, it should be a normal part of our lives.🤯   The problem arises because we’ve never been taught how to manage it properly.    When we don't know how to process everyday farm stress in the moment, it snowballs into anxiety and overwhelm, ultimately leading to burnout.   Here's the truth: I've learned from both my own farming journey and watching countless farmers in our community: you won’t make money on your farm when you're facing burnout. The most surprising thing I discovered?  👉 Burnout has nothing to do with those long days in the field or your mountain of tasks. It's all about what's happening up here, taps head. 🤔 And that's actually fantastic news because we can work with that! I'm sharing my secret weapon on the Profitable Mindset podcast today. It's a simple morning exercise that literally rewires your brain to default to calm and confidence instead of burnout from stress and overwhelm.  Think of it as mental crop rotation for your mind! In this episode, you'll learn: How to flip the script on stress that causes burnout in seconds flat Why your brain loves telling dramatic stories resulting in stress (and how to change the narrative) A step-by-step morning routine that transforms overwhelm into empowerment The best part? These tools work even when you can't change your workload.  Because let's face it - sometimes the work just has to get done. But how you feel while doing it? That's where the magic happens. 🪄 Ready to turn burnout into breakthrough? Give it a listen and let me know what you think! Happy farming,  Charlotte P.S. Remember: You weren't built to break - you were built to thrive. Let's get you back to feeling content, motivated, and in control of your farm and life. Tune in today.

Free Master Class this Spring: 5 Crucial Mistakes Farmers Make Yes, you read that right –-   Valerie 10x’d her farm stand sales in 4 months.💪⚡   No exaggeration.   Listen to Valerie’s 10X Story on the Profitable Mindset Podcast   After hearing me mention how you make far more money hosting your farm stand for just a few hours a week INSTEAD of being open 24/7 - she was intrigued.   She was also scared because it seemed counterintuitive.   But she joined Farm Marketing Boot Camp last summer, trusted the process I teach, implemented it, and increased her sales every month since.   You can do the same.   You might not believe it. That’s okay.   Valerie doubted it could work - but she tried anyway.   She doubted it would work for their farm because: 1️⃣ She’s way too busy as a homeschooling mom of 5 AND a wife 2️⃣ You can’t even see the farmstand from the road, so why would people stop? 3️⃣ There’s not much traffic on their road 4️⃣ AND there’s so much competition: 5 other farm stands and six farmers markets each day of the week   You may have also thought these same things would prevent you from making many times more money at your farm stand.   But I promise you, you can learn the skills I teach and make so much more money - and profit - on your farm than you think you can.   Even if you’re a busy, homeschooling mom and you live far from the nearest town and are surrounded by lots of competition.   Listen to Valerie’s story on the Profitable Mindset Podcast today.   Then, plan on joining us for Boot Camp in April when it opens up again and watch your profits soar.   See you inside!   Charlotte

Free Master Class this Spring: 5 Crucial Mistakes Farmers Make that Cost Thousands If you’ve ever wondered, “Why is there no money left even though my sales keep going up?” You are so not alone!   We’ve all been there! Making more and more in sales, but we never get ahead financially.🤦‍♀️   I’ve accidentally broken the code on how to learn to pay ourselves on our farms, and I’m sharing the exact steps with you today.   In today’s episode of the Profitable Mindset Podcast, I explain that farmers will often make more sales each year but never have any money left (and no, it’s not because there’s something wrong with you or your farm).   Once you know why it happens, you’ll feel motivated to take the simple steps I offer.   I outline two crucial skills in today’s episode that the farmers in my program learn to do, which finally puts money in their own pockets. It’s so exciting to get emails, like the one from Gina, a lavender farmer, who increased her sales by 400% in the four months since joining my program last August.   For the first time, she and her husband finally get a paycheck from the farm.   Take a listen and give this strategy a try.   Here’s to a profitable 2025!   ~Charlotte

Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025 Vanessa, a mom of 3, had no farming experience when she quit her teaching job to start their pastured meat farm in Michigan. Like many of us, she plowed her way through learning to farm - making mistakes, recovering from mistakes, and trying again. Yet she was still stressed and overwhelmed and lacked confidence in herself and her farm. This inspired her to join my coaching program and turn it all around - to the tune of four times the farm sales this past year - -AND- 10X'ing her email list in just a few months - from 80 people to 800 customers and potential customers. The icing on the cake? Vanessa's husband now works only 3 days a week so he can be home farming with the family, too, due to the profit Vanessa’s learned to make. Please know - mindset coaching combined with modern online marketing training is the key to building a profitable farm. I hope this episode inspires you to recognize that you can learn the same skills and be successful, too. Farm success is not just reserved for the select few. It's available to you if you’re willing to invest time, money, and energy into learning the necessary skills I teach in Farm Marketing Boot Camp (opens up next week). The skills I teach and the mindset coaching in the Boot Camp is how Vanessa learned to go from $45,000 in sales last year to $175,000 in sales this year and keep enough profit to afford her husband to be home. Vanessa’s highlights: Making more money than ever - From $45k to $175k in sales in one year. Four times more than last year. Could then afford for her husband to work part-time and be home on the farm. Grew her email list by ten times over the last year due to increased confidence gained in the first few lessons. Her new-found confidence has allowed her to go after grants that require presentations she couldn’t do before. She just received her first walk-in freezer with this skill! Vanessa’s life and business is growing. She’s profitable. She’s fulfilled. She’s 'Farmer of the Year' for her County.  Her success was not by chance or magic. She created her farm and family’s success by intentionally learning marketing and implementing mindset coaching.  Let’s do this for your farm, too!!  Two things - ➡️ ​listen to Vanessa’s story on the link above.​ ➡️​Sign up for Farm Marketing Week - free - HERE​ Let’s make 2025 your most successful, most profitable, and most fulfilling year ever! Big hugs, Charlotte

Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025 I’ve got a very special farmer for you to meet today on the Profitable Mindset podcast.   Brandy Keller has a law degree, is raising kids, and has now embarked on her dream of building a farm to help others connect and ground themselves.   YES, you heard right - she uses her farmland and animals to improve the world.   To give people enriching experiences, something that’s missing from so many of our lives in today’s busy world.   Her guests develop confidence and leadership skills during their time with the animals and the land.   Brandy’s a delight, and you’ll fall in love with her on the podcast!   Before she met me, this was all just an idea and a dream.   She realized if she never took the time to join my class and learn to actually focus on bringing her ideas to fruition, she’d never be able to help people in the way she desired.   So she joined my coaching program to gain the skills to make her dreams reality.   I love that I get to introduce you to all sorts of different kinds of farms on this podcast.    The one thing they have in common?    At some point, they realized that to make their dreams come true, they had to learn how to market and sell so they could be in business for the long haul, giving back to their communities just like Brandy.   If you have an idea or dream for your farm, then it’s meant to be! Let’s help you sprout the seed and grow it in 2025!   Two things you can do now -   ➡️Click the link above to listen to Brandy’s Interview. ➡️Click HERE to sign up for FREE Marketing Help in Farm Marketing Week   Let’s get YOU inspired to make your farm dreams come true this year.   Cheers to 2025!   Charlotte

Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025   If I could help you get anything you want on your farm, what would that be? MOST people say time and money... not necessarily in that order. What most farmers usually DON'T tell me is they need more fulfillment. But too many farmers contact me for help because they've figured out how to make money in their business... ...but their farm also sucked all of the joy out of them. And they come to me to announce everything's for sale, they're shutting down, they just don't enjoy what they've built, so it's not worth the hard work required. They realized they figured out how to make money - but the business wasn't sustainable over the long run. Your farm can't be fulfilling when it's bleeding the very life out of you. In ​Episode 230​ of the Profitable Mindset Podcast, I show you how to build a farm business that you enjoy working in. Now THAT is sustainable! Answer the questions in the episode, and by the end, your mind will be blown by the clarity you'll start to see and feel.   You'll have a roadmap for what to say yes to and what to say no to with great confidence. It's crucial that you not only build a profitable farm, but also that you build a farm that you feel fulfilled running and owning. It's not sustainable to build a farm that makes money, but you're not enjoying getting up and going to work every day. It takes conscientious, intentional effort to build a business you LOVE, and it makes money.  Today's podcast episode is the roadmap to making that happen. See you inside, Charlotte PS: Farm Marketing Boot Camp is coming up! ​Click HERE to sign up and attend free, in January​​, Farm Marketing Week-and learn about the Boot Camp. 

Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025 Imagine making a hideous mistake, like sending an email and dates are wrong, or a customer texts that their meat is tough or their flowers weren’t “enough.”     And then imagine that these mistakes and failures don’t even faze you.   Not that you don’t care - of course you want your marketing and products to be just right.   But imagine the fact that your stuff isn’t always perfect no longer derails you.   That’s how the farmers in my marketing Boot Camp feel when they implement this very simple 3 Step Process I teach and coach on almost every week.   >>Learn the 3 Step Process today on the Profitable Mindset Podcast Today   When your day isn’t ruined by a dumb mistake or a big failure, you stay on track and reach success sooner.    This process, used by the Army, is the simplest way to start learning from every failure and mistake you make in your life, on the farm, in your marketing.   When you learn from your mistake or failure, you no longer stay frozen. You reach success faster.   It becomes so easy to click “send” on that email or to answer someone’s criticism online of your product, your farm, or your service.   I know I used to shame spiral for hours after saying or doing the wrong thing.   The problem with shame spirals is they leave lots of destruction in their wake - for me, that was two glasses of wine every night to deal with the stress of the perceived mistakes and failures.   For others, it’s drowning their self-disappointment with over-scrolling or any other indulgent habit that doesn’t actually move you ahead.   This exercise is powerful and life-changing. It assures that every mistake or fail you have is actually a gem that moves you ahead.   I teach you how to find that gem HERE in episode 229 of the Profitable Mindset Podcast.   Listen and learn “How to Fix Every Mistake in Running Your Farm Business.” The other beautiful consequence of implementing this simple practice is that your self-confidence, self-esteem, and self-belief expand each time you do it.   And more confidence and self-esteem make your days and your relationships all that sweeter.   Here’s to feeling confident and living the sweetest, most fulfilling life ever.   Much love,   Charlotte   PS: Farm Marketing Boot Camp is opening up for registration in January.    Click HERE to join Farm Marketing Week, uplevel your marketing for free, and learn how Boot Camp can help.

Charlotte's on "The Flower Podcast" this week -- Sign up and Attend Farm Marketing Week HERE - Free Marketing Coaching January, 2025 Today on the Profitable Mindset Podcast, I’m the one in the hotseat.   I recently sat down with Scott Shepherd of the Flower Podcast to talk marketing.   You’re gonna learn a TON from this and I hope you’ll listen on that link above.   “My marketing isn’t working,” is a phrase I hear frequently from farmers.   But marketing done right ALWAYS works.   (How to Know it Works = Money in the Bank)   So if your marketing is NOT making you money, it’s okay - it’s just evidence you haven’t learned the skill of doing it right.   It’s a skill I could never have learned on my own. I’ve invested tons of money and time learning how to do marketing right (meaning, money in the bank.)   Now I teach that skill to farmers in my Farm Marketing Boot Camp (opening up in January).   But you don’t have to wait til January to get started. Our conversation is rich and full of valuable gems, including:   ✅ How to attract PAYING customers. ✅ Why you’re NOT making sales on social media. ✅ How to turn farmers market attendees into paying customers. ✅ How to double or triple your employees’ productivity. ✅ Key expenses you forget to include in your pricing.   I’m always in your corner. I believe in you.   You wouldn’t have the dream in your heart to have this farm if you didn’t have the will to make it happen. I’m here to make sure you have the marketing in place to make that dream come true!   Listen to the podcast, and then plan on joining us for Farm Marketing Boot Camp in January!   With endless support to help you on your journey building a profitable farm,   Charlotte ❤️