Joining me on the podcast today is Alexandria Abramian, founder of The PR Collaborative. Alex brings years of experience in journalism and public relations, having worked with some of the most recognized names in media, including ELLE DECOR, House Beautiful, The New York Times, and The Hollywood Reporter. Alex believes that every designer deserves access to great PR opportunities, and she has created a community dedicated to helping designers understand the ins and outs of public relations. Through education and practical resources, she empowers designers to confidently pitch their own work, build relationships with the media, and gain visibility for their businesses. In today's conversation, we're exploring what PR really is, how the media landscape has evolved over the past five years, and what designers need to know to stay relevant in today's changing environment. Whether you're looking to get your first project published or expand your brand's visibility, this episode will help you think more strategically about using PR to grow your interior design business. Profit doesn't happen by accident.™

Returning to the podcast today is Angie Avard Turner, an attorney for creatives who specializes in intellectual property protection, including trademarks and copyrights. In today's conversation, we're talking about when you need to protect your business, what that protection can look like, and—perhaps most importantly—the potential cost of ignoring it. We'll discuss how to identify the intellectual property you've created and the steps you can take to protect the valuable assets you've worked so hard to build. If you currently have little or no intellectual property protection in place, don't let that overwhelm you. Let this episode encourage you to make a plan, start somewhere, and take the first step toward protecting your business and your brand.

Welcome to the Monday Minute with Michele – your quick hit of strategy, insight, and actionable ideas to help you move your business forward one small win at a time. Today's topic is the difference between being busy and being profitable Profit doesn't happen by accident. ™

326: How Leading Without Fear Increases Profitability Joining me on the podcast today is Mallory Mathison Glenn, owner of Mallory Mathison, Inc. in the Atlanta area. With a deep appreciation for historical context, Mallory creates gracious, inviting interiors that beautifully blend the character of the past with the comforts of modern living. Mallory and I have worked together over the years, and one thing has always stood out to me: the intentional way she builds and leads her team. In today's episode, we're talking about leadership, mentorship, and the power of leading without fear. You'll hear how investing in people, creating a culture of trust, and developing future leaders can strengthen your business, improve the client experience, and create lasting financial benefits. This is a conversation full of practical wisdom for anyone looking to build not just a successful business, but a thriving team. Topics Covered: Hiring Team Mentorship Company Culture Key Thoughts: Reinforcing company vision, mission, values and culture is so important to keep everyone on the same page. Hiring and employee development strategies are key to building a great team. It is possible to empower team members to take ownership of projects without micromanaging while providing oversight. The goal is to foster confidence and open communication. Maintaining positive morale and avoiding divisive attitudes is crucial for the team's overall success. Contact Michele: Email: [email protected] Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams Contact Mallory: Email: [email protected] Website: www.mallorymathison.com References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Strategy2Go Metrique Solutions  

325: Building a Profitable Design Business Where Your Team Wins Too With me today is Kelsey McGregor, founder and lead designer of Kelsey Leigh Design Co., a nationally renowned interior design firm based in Oklahoma City specializing in new construction, renovation, and full-service furnishings. Known for her elevated rustic-modern aesthetic, Kelsey creates spaces that balance refined architectural detail with warmth, approachability, and timeless appeal. Kelsey is also the owner of Heritage House, a home furnishings and décor retail store that reflects her signature style. In today's conversation, we're talking about how she has structured her business differently from the traditional model—and how paying her team well and sharing in the company's success has created greater joy, loyalty, and fun in the workplace. This is an inspiring conversation about building a profitable business while also creating a culture where people feel valued, supported, and excited to contribute Topics Covered: Intentionality in protecting family and personal time while pursuing your passion is key. It is possible to create a strategy for charitable giving from the beginning. Flexible work time for all employees is possible. Time tracking provides the information necessary for team pay and for invoicing. People over profits. Contact Michele: Email: [email protected] Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams Contact Kelsey: Email: [email protected] Website: www.kelseyleighdesignco.com Instagram: @kelseyleighdesignco Facebook: @kelseyleighdesignco TikTok: @kelseyleighdesignco Pinterest: @kelseyleighdesignco References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Strategy2Go Metrique Solutions

324: Pricing Your Work Without Emotion On today's podcast, we're doing something a little different. You're going to hear a pre-recorded conversation I had with Ceil DiGuglielmo, host of the Sew Much More podcast. This time, Ceil turned the tables and interviewed me about my trademarked course, Pricing Without Emotion. I've been teaching Pricing Without Emotion since 2010, helping business owners understand not only how to price for profitability, but also how their mindset and relationship with money can influence the way they price. I'm especially excited to share this conversation as we prepare to launch the next Pricing Without Emotion course at Scarlet Thread on October 8, 2026. As Ceil says in her introduction, even if you have no intention of taking the course, there is plenty in this conversation that you can apply to your business right now. So as you listen, I invite you to think about your own pricing journey, the emotions that may be influencing your decisions, and ultimately, your relationship with money. Enjoy the conversation! Topics Covered: Pricing using empirical data Emotion applied to the process not the payment Good pricing principles Contact Michele: Email: [email protected] Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams   References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Strategy2Go Metrique Solutions

Back with us today is Courtney Bramlett of The Good Sower. Courtney specializes in helping companies develop marketing strategies and, just as importantly, put those strategies into action. Today, we're answering the question: What is the first marketing system a design firm should build? We'll talk about the connection—or sometimes the disconnect—between your marketing efforts and your overall business strategy, and why your marketing systems should support where you actually want your company to go. If you've ever felt like you're doing a lot of marketing but aren't sure it's moving your business forward, this conversation is for you. Listen in as we explore how to build a more intentional and strategic approach to marketing your design firm. Topics Mentioned: Marketing Challenges Marketing Strategies Marketing Systems Key Thoughts:  Good marketing is an investment of time and money. One of the biggest challenges is to start marketing without a clear strategy or desired outcome. Predictable and scalable strategies for business and marketing create growth and provide visibility even in a downturn. Focus on strong local visibility before worrying about national visibility. Contact Michele: Email: [email protected] Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: scarletthreadconsulting.com LinkedIn: Michele-Williams Contact Courtney: Email: [email protected] Website: https://www.thegoodsower.com Instagram: https://www.instagram.com/courtneybramlett_ LinkedIn: https://www.linkedin.com/in/courtney-bramlett-revenue-driver/   References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Metrique Solutions

With me on the podcast today is Ed Sedgley. He has spent over 20 years founding and scaling technology and marketing businesses across global markets. His expertise lies at the intersection of emerging technology and commercial growth – specifically, how the right tools can meaningfully accelerate sales.   As CEO and Founder of Viewa, Ed leads a business at the forefront of 3D, Augmented Reality and Artificial Intelligence visualization software for retailers and manufacturers of home goods. We are going to talk about how utilizing such software can shorten the sales process, lead to better outcomes and make expectations much more clear. Topics Mentioned: AI Visualization Tools Consumer Behavior Augmented Reality Key Thoughts:  Augmented reality became a necessary technology during COVID. Good AI can enhance realism and light/shade effects. 80% of people now conduct research online before buying. Visualizer tools keep web visitors engaged for longer on the site. Contact Michele: Email: [email protected] Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: scarletthreadconsulting.com LinkedIn: Michele-Williams Contact Ed: Email: [email protected] Website: https://www.viewa.com/ Instagram: https://www.instagram.com/raleighworkup LinkedIn: https://www.linkedin.com/in/sedgley/     References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Metrique Solutions

321: Profit Doesn't Happen By Accident Welcome to the Monday Minute with Michele—your quick hit of strategy, insight, and actionable ideas to help you move your business forward one small win at a time. Today the topic is profit doesn't happen by accident. Topics Covered: Intentionality in strategy and tactics Profitability goes beyond simple finances Know what you need your money to do Contact Michele: Email: [email protected] Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams   References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Strategy2Go

On the podcast today is Hilaire Martin, founder of Raleigh Workup—a space created for interior design entrepreneurs and creatives to turn ideas into action. It's a community built on genuine support, shared wisdom, and meaningful connection, where beautiful ideas are given the space to grow and flourish.   In today's conversation, we're talking about the importance of community, the reality of feeling alone in business, and what it looks like to be vulnerable enough to take the next step. This is a thoughtful and encouraging episode for anyone building a creative business and looking for connection along the way. Topics Mentioned: Co-working spaces Flexibility and scaling in office space Building intentional community Key Thoughts:  Co-working spaces can cater to entrepreneurs at different stages of their business. Co-working provides scalability up and down and business changes. There are benefits to shared workspace. Building intentional community through shared spaces can foster a sense of belonging and support. When in community, business growth can accelerate. Contact Michele: Email: [email protected] Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: scarletthreadconsulting.com LinkedIn: Michele-Williams Contact Hilaire: Email: [email protected] Website: www.raleighworkup.com Instagram: https://www.instagram.com/raleighworkup LinkedIn: https://www.linkedin.com/company/raleigh-workup/     References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Metrique Solutions