In this episode of Product Thinking, Melissa Perri talks with Yasi Baiani, Senior Vice President of Product and Marketing at Cleo. They explore product management in some non-traditional senses, as well as how to set up a winning structure for your product teams and what good product leadership looks like. Yasi Baiani is a highly accomplished executive in product and strategy, startup advising, and investing, boasting a proven track record of delivering state-of-the-art products that are widely adopted by millions of people and defining new categories and markets. Under her expert leadership and strategic guidance, Cleo successfully launched two new product lines, Teens and Eldercare, which unlocked a market opportunity worth over $270 billion. In addition to her role at Cleo, Yasi is a Co-Founder and Chief Product Officer at Raya Capital, where she advises founders and CEOs on business and product strategy and invests in technology and health tech companies. Furthermore, Yasi is an investor through FlyBridge HBS Alumni Fund and a Global Leadership Advisor at How Women Lead. Her impressive achievements have earned her recognition as one of The 27 Most Impressive Harvard MBAs by Business Insider, and she has been acknowledged three times as a LinkedIn Top Voice in technology and digital health.
Altri episodi di "Product Thinking"
Episode 135: Answering Questions About Structuring Product Management Teams and Pivoting from Sales to Product-Led Growth
22:47In this Dear Melissa segment, Melissa Perri answers subscribers’ questions about structuring product management teams for complicated portfolios such as medical devices and having software digital products, moving from sales-led to product-led, and capacity planning for teams.
Episode 134: Unpacking Doodle's Growth Strategy with Stephanie Leue, Chief Product Officer at Doodle
41:02In this episode of Product Thinking, Stephanie Leue, Chief Product Officer at Doodle, joins Melissa Perri to navigate the challenges and opportunities of transitioning from a free to a subscription-based model, the importance of a strong organizational support system, and the role of data in decision-making. They also shed light on Stephanie's leadership and focus on people, purpose, process, and performance that have helped Doodle navigate complex product challenges and achieve growth.
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Episode 133: Perfecting UX Personalization with Michelle Parsons of Product School
41:11In this episode of Product Thinking, Michelle Parsons, Product Executive in Residence at Product School, joins Melissa Perri to share what makes a stellar consumer product, the challenges of implementing user personalization, and Michelle's experiences at big consumer names like Spotify and Netflix. They also delve into the role of personalization in the dating app Hinge and its mission to create meaningful connections.
Episode 132: Simplicity by Design for Product Development with Jason Fried, Co-founder and CEO of 37signals
47:41In this episode of Product Thinking, Jason Fried, Co-founder and CEO of 37signals, joins Melissa Perri to explore the importance of simplicity in product design, saying no to customer requests, designing for profitability, and running a successful business while maintaining work-life balance.
Episode 131: Answering Questions About Product ROI, Metrics, and Market Analysis
16:17In this Dear Melissa segment, Melissa Perri answers subscribers’ questions about product ROI techniques, how we relate our product metrics to our financial metrics, buying versus building a product, and how you can get realistic market size estimates for your team.
Episode 130: Product Management in the AI Era with Hubert Palan, Founder and CEO of Productboard
43:45In this episode of Product Thinking, Hubert Palan, Founder and CEO of Productboard, joins Melissa Perri to dive into the ever-changing role of product management and how it is influencing the technology industry. They also touch upon current events in the tech world, including AI, and how they may be shaping product management practices.
Episode 129: Answering Questions About Product Management Career and the Difference Between a Product and a Feature
17:07In this Dear Melissa segment, Melissa Perri answers subscribers’ questions about how to get your dream PM job, resources for young product managers, and how to determine if a project is a standalone product or a set of features.
Episode 128: Scaling Product Operations with Blake Samic, Former Global Head of Product Operations at Stripe and Uber
59:38In this episode of Product Thinking, Blake Samic, Former Global Head of Product Operations at Stripe, joins Melissa Perri to discuss the evolution and importance of product operations, the role of product ops in supporting product management teams, and the strategies employed to build successful teams and improve the product experience.
Episode 127: Answering Questions About Digital Transformations
30:36In this Dear Melissa segment, Melissa Perri answers subscribers’ questions about digital transformation, including how to set up a successful digital strategy for a Fortune 500 company, how to keep your digital transformation under control without pushing it too far, and how to transition product owners into product managers.
Episode 126: Unleashing the Power of AI in Product Management and Cybersecurity with Steve Wilson, Chief Product Officer at Contrast Security
38:32In this episode of Product Thinking, Steve Wilson, Chief Product Officer at Contrast Security, joins Melissa Perri to explore the dynamic world of product management. They dive into the intersection of customer demands and technological shifts, how to harness the power of AI in product management, the integration of AI and Machine Learning for enhanced cybersecurity, and how product managers can meet both user needs and security requirements.