Marketer of the Month podcast

EPISODE 213- AI’s Promethean Spark: Adobe's Head of GenStudio Chris Duffey on how to set your Creativity Ablaze in the Modern Market

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Chris Duffey is the Head of GenStudio at Adobe, where he focuses on leveraging cutting-edge technologies like AI, AR, Metaverse, and Web3 to create growth opportunities for brands and organizations. His work bridges technology and creativity, aiming to drive innovation across industries while inspiring future-focused thinking.


On The Menu:


1. Exploring AI's role in creativity, emphasizing the distinction between AI and generative AI.

2. Adobe's approach to AI ethics through responsibility, accountability, and transparency.

3. Addressing artists' concerns about AI, focusing on understanding the aspects that might cause fear.

4. How AR, the Metaverse, and AI complement each other in creating personalized, immersive experiences.

5. Media's role in connecting society, raising awareness, and shaping public perception of emerging technologies.

6. Addressing common misconceptions about AI's role in creativity, emphasizing its potential to enhance and not replace human creativity.

7. Need for policies that foster innovation while safeguarding consumer interests.


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Happy creating!


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