
963: Springboard’s Ben Rafter on Building Smarter, Faster, and More Human Hotels
Ben Rafter, President & CEO of Springboard Hospitality, doesn’t pull punches. In this #NoVacancyNews, we get into the real conversations hoteliers should be having — not just about technology, but also leadership, workforce strategy, and making the numbers work.
We cover a ton of ground, including:
• Why getting your financials out on time is a non-negotiable
• How to use AI where it matters — think labor, not gimmicks
• What “table stakes” really means for hospitality leaders
• Building a culture of innovation without losing the human touch
• Rethinking recruitment: why hospitality must sell itself harder to Gen Z
• Why mid-sized operators must become tech-fluent to stay competitive
• Balancing startup speed with scaled operations
Ben shares how Springboard’s merger with Hotel Equities gives them the scale to grow — without losing their edge.
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