EP 442: Should You Let Facebook's AI Pick Your Audience?

Testing new Facebook ads can either teach you what works and doesn't, or burn through your budget fast. In this quick, practical episode, I'll walk you through how I test new ads efficiently, what to look for in your early data, and how to spot winners before scaling. Website: https://philgrahamdigital.com

Running Facebook ads on a small budget doesn't mean it's impossible to get great results, it just means you need a smarter plan. In this short episode, I'll break down how to try and make every dollar count, avoid the mistakes that can waste money, and get more data and momentum from limited spend. Website: https://philgrahamdigital.com

Today I'm doing something a little different, a quick Facebook Ads FAQ episode! I'm answering some of the most common questions I get from advertisers and business owners all the time, from small budgets to AI targeting and more. Website: https://philgrahamdigital.com

If people scroll right past your Facebook and Instagram ads, it's not just about your targeting, it's also psychology. In this short episode, I'll unpack the real reasons some people ignore ads and what you can do to try and stop the scroll and earn attention the right way. Website: https://philgrahamdigital.com

Meta just reported earnings, and it's great news for advertisers. Here's a quick 3-minute recap of what stood out and why it matters. Website: https://philgrahamdigital.com

Meta wants you to let its AI handle targeting for you, but should you trust it? In this episode, I'll uncover when it actually helps to let Meta pick your audience, and when it may quietly waste your budget. Learn the smart way to blend AI automation with real human strategy so you stay in control.  Website: https://philgrahamdigital.com

Boosting Facebook and Instagram posts might feel like running ads, but it can sometimes be one of the biggest mistakes I still see some advertisers make here in late 2025. In this episode, I'll break down why boosting could hold you back and what to do instead. Website: https://philgrahamdigital.com

When a Facebook Ad account stops working, most people throw money at it or start randomly guessing. In this episode, I'll walk you through the first things I look at when results tank, so you can troubleshoot smarter and fix what's really broken. Website: https://philgrahamdigital.com

There's no shortage of bad Facebook Ad advice online, but A LOT of it is just plain horrible. In this episode, I'll cover some of the worst tips I still see floating around in late 2025 and what to do instead.  Website: https://philgrahamdigital.com

In this special episode, I share some breaking news from this week that should be amazing for Facebook and Instagram advertisers and I also share a PSA of what NOT to do that can hurt many advertisers. Website: https://philgrahamdigital.com