Motion Hatch: Helping Motion Designers Do Better Business podcast

091: How to grow a motion design studio and become known for your signature style w/ Cabeza Patata

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Katie Menzies and Abel Reverter started their motion design studio Cabeza Patata in 2018. Their signature style and playful character designs have won them work with brands like Google, Spotify and The New York Times in just three years. Recently, they’ve been working with more and more fashion brands too.

But how did they go about setting up their studio and being hired for their signature style? Find out in our latest episode.

About Cabeza Patata

Katie and Abel were both freelance motion designers and they’re also a couple. Their individual styles of work are very different so they didn’t at first think of joining forces. 

They worked together on creative projects in their spare time and things grew organically from there. Before long, they started to think of themselves as a studio and the name, Cabeza Patata came along, as did their website.

Abel says that working freelance allowed them both to differentiate between the kinds of work they would do for clients on a freelance basis, compared to the kind of work they wanted to create as a studio.

Read the full shownotes here.

Altri episodi di "Motion Hatch: Helping Motion Designers Do Better Business"

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    097: How to make six figures as a motion designer w/ John Filipkowski

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    Looking to make six figures as a motion designer, but not sure where to start? Motion designer John Filipkowski discusses how he hit this financial goal and how other freelance motion designers can achieve six figures too. About John Filipkowski John Filipkowski is a freelance motion designer based in Chicagoland, USA. He specialises in both 2D and 3D motion design and has worked with some amazing clients - from Sony, to Paypal and Samsung! After already achieving a six-figure salary through full-time employment, John wanted to make the move to freelancing and gain more working freedom, but he also wanted to be sure he could match his salary. Through extensive outreach, building a large network of fellow motion designers and potential clients, and most of all, keeping a level-headed approach, John has achieved this goal. He hopes he can inspire other freelance creatives through his story, helping them to make six figures as a motion designer and find a more rewarding way of working. Read the full shownotes
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    096: How to scale your income through productized services w/ Brad Hussey

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    Do you ever feel like you’ve hit the ceiling in your motion design freelance business in terms of how much money you can make? Web designer, online educator and digital marketing consultant, Brad Hussey, presents a whole new way of thinking about how motion designers can do business and productize their services.  About Brad Hussey  Brad Hussey started his career as a freelance web designer and spent time working at an agency, where he worked as a front-end developer collaborating with motion designers and other creatives to develop everything from apps through to mini games. Disenchanted by the fluctuation of freelance income, he decided to explore ways to add another income stream to his web design business. He started to run his own online courses, leveraging his expertise and helping creatives build their own websites, learn to code and design their own websites. Over time he had unlocked a new way of working – productizing – something that Brad has turned into a career both as a web designer and a coach. Now, he has taught more than 600,000 indie designers, developers and professionals how to get better at their craft and make a living doing work they love.  Read the full shownotes
  • Motion Hatch: Helping Motion Designers Do Better Business podcast

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  • Motion Hatch: Helping Motion Designers Do Better Business podcast

    095: How to make passive income as a motion designer w/ Justin Archer

    35:27

    Many motion designers dream of making passive income. But how do you actually go about doing it? Justin Archer is a freelance motion designer who also makes passive income selling templates for final cut pro editors. He has almost 22k sales from Envato alone! In this episode, we explore how he started making money through After Effects templates and how you can still be successful even if a market is saturated.  About Justin Archer Justin Archer has been a professional motion designer for the past nine years. For half of this time he worked for companies and for the other half, he’s been freelance whilst also pursuing different personal projects. He started building templates for Final Cut Pro more as a way for him to start commissioning his own personal projects. He wasn’t getting enough work for 3D projects at the time and so he started using Envato as a way to make his portfolio more diverse - if he sold anything, that was simply a bonus. He did some research and noticed that it was more multi-purpose motion graphics that seemed to sell well, so he started creating these - things like titles and lower thirds. Before he knew it, he had a thriving side hustle that was generating him passive income. Here’s how he did it. Read the full shownotes.
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    094: How to get signed by a motion graphic design agent w/ Drew Melton

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    For some people, the idea of working with an agent who helps you to find work seems like a dream come true. But how do you even go about getting signed by a motion graphic design agent?  Join Hayley and Drew Melton, Founder of artist representation agency Closer and Closer as he shares his tips on how to find the perfect agent and foster an amazing partnership with them. About Drew Melton Drew Melton started out his career as a graphic designer. He dropped out of college and started freelancing full-time. He started a blog called The Phraseology Project. People could submit their work and he used this to practice his typography and grow his following at the same time. He started Closer and Closer out of an attempt to get out there and meet people - he felt like he lived in a beautiful, extroverted city but he spent all his time indoors in front of a computer screen. He decided to leverage his natural people skills and his experience to bring people together to accomplish more than they could on their own. Read the full shownotes.
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    093: How to work effectively with difficult clients w/ Ryan Koral

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    Ryan Koral has spent the past 13 years telling brand stories through video storytelling. In that time, he’s learned a thing or two about working with all different kinds of clients. Join us as he shares his top takeaways on how to build a great working relationship, no matter the brief or project. About Ryan Koral Ryan Koral has always loved shooting video. He started his business 17 years ago and what started as a $300 one-off shoot for his first client quickly lead to him and his team flying all around the world shooting beautiful weddings. But as time went on and he started a family, he wanted to grow his business without the need to travel so frequently. A friend of his said “Ryan, you can tell peoples’ stories through video - it doesn’t have to be the story of their wedding.” and this opened his eyes to the possibilities in front of him. He then rebranded his business, which is now called Tell Studios and 5 years ago he started another business called Studio Sherpas, where he talks about the business side of growing a video business. He also has a weekly podcast called Grow Your Video Business. Read the full shownotes here.
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    092: How to use brand strategy to grow your motion design business w/ Melinda Livsey

    47:41

    When you price your motion design projects, do you think about the value that you’ll bring to your client? How about asking them what success would look like? These two things in combination will allow you to create your best work and get paid well for it. Join Brand Strategist Melinda Livsey as she teaches you how. About Melinda Livsey Melinda Livsey started her career as a graphic designer before turning to brand strategy and education. She teaches other designers how to make the switch from designing to becoming a brand strategist.  She really wanted to work on bigger projects so she made the move from graphic design to brand identity. From there, she learned she could solve even bigger problems and help businesses to make their brands more profitable and memorable. Read the full shownotes here. 
  • Motion Hatch: Helping Motion Designers Do Better Business podcast

    091: How to grow a motion design studio and become known for your signature style w/ Cabeza Patata

    48:56

    Katie Menzies and Abel Reverter started their motion design studio Cabeza Patata in 2018. Their signature style and playful character designs have won them work with brands like Google, Spotify and The New York Times in just three years. Recently, they’ve been working with more and more fashion brands too. But how did they go about setting up their studio and being hired for their signature style? Find out in our latest episode. About Cabeza Patata Katie and Abel were both freelance motion designers and they’re also a couple. Their individual styles of work are very different so they didn’t at first think of joining forces.  They worked together on creative projects in their spare time and things grew organically from there. Before long, they started to think of themselves as a studio and the name, Cabeza Patata came along, as did their website. Abel says that working freelance allowed them both to differentiate between the kinds of work they would do for clients on a freelance basis, compared to the kind of work they wanted to create as a studio. Read the full shownotes here.
  • Motion Hatch: Helping Motion Designers Do Better Business podcast

    090: Ageing in animation w/ Hannah Lau Walker and Helen Piercy

    34:58

    We’re all getting older - it’s something we can’t avoid. But what does it mean for your career in animation?  In our latest episode, we explore some of the key areas around ageing in animation and how you can feel confident and happy in your career, no matter your age. About Hannah and Helen Hannah Lau Walker is a freelance animator and the organiser of ‘She Drew That’, an organisation that runs workshops for women in the animation industry. Helen Piercy is a lecturer for the animation and visual effects course at Norwich University of the Arts. She’s also the Education Advisor for Animated Women UK, an organisation that supports women working in the creative industries.  Read the full shownotes here.
  • Motion Hatch: Helping Motion Designers Do Better Business podcast

    089: Time management tips for motion designers w/ Matt Ragland

    54:38

    Do you constantly find yourself wishing you had more hours in the day? With multiple clients, deadlines and projects looming, life as a freelance motion designer can be stressful and overwhelming. But what if you could find a way to structure your days so that stress became a thing of the past instead of a regular occurrence? It might sound too good to be true, but this week’s guest will teach you how. About Matt Ragland Matt had tried blogging and podcasting before he settled on YouTube as a final creative project. What he realised through his prior experiments with blogging and podcasting is that the reason he hadn’t hit the goals he set himself was because he hadn’t been consistent enough. YouTube was really his last attempt at growing an audience on a platform. He started out by posting one video a day for the entire month of February, then one new video a week for the rest of the year. Matt says that consistency truly is key when it comes to creating any form of content. You also have to let go of your perfectionism - just focus on creating something and sharing it consistently. It doesn’t need to be perfect. Read the full shownotes here.
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    088: How to use Clubhouse effectively as a motion designer

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    Everybody’s talking about Clubhouse! This audio-only platform is taking our industry by storm. But what exactly is Clubhouse? Is it worth joining? Can you get more clients through the app if you’re a motion designer? Join Hayley as she answers all of these questions and more. So what exactly is Clubhouse? Clubhouse is an audio-only platform where you can attend “rooms” which is essentially an event to hear someone speak. Within the event, you are given the opportunity (if you want it) to take the floor and speak. One of the key benefits of Clubhouse for motion designers is that it gives you an opportunity to join discussions with industry experts and learn from and connect with them. Read the full shownotes here.  

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