Modern Chiropractic Mastery

Are you proud of your patients, your team, and your office?If you hesitate, this is for you. I asked Dr. Lindsay Mumma that exact question on the latest episode of MCM Mastery Show.  Lindsay has been in practice almost 15 years, and she's still excited to show up. That's rare. It's also not an accident. In the episode, we talk about aligning your niche with your culture, and why most owners skip it. They have a feeling something is off, so they layer on another ad, another tactic, another promotion. And it doesn't fix anything. Here's what we dig into:- Why your personal core values and your practice's core values must line up (Lindsay's example: she values autonomy, but her practice values teamwork. Do they clash? Can they work together?)- How she kept re-niching as her interests changed, without turning away the patients outside her niche- How one personal value, family, turned into real practice policy- Why "my patients, my team, my office" complaints usually lead back to one person at the center That last one stings a little. It's supposed to. But here's the good news Lindsay shares: you don't change your personal values. You change your practice's core values. Then you can turn the ship around.Now, the best part. You don't have to just listen. Lindsay is one of our speakers at Thrive 2027, and she's teaching this live. Her session: Aligning Your Niche & Team Culture. You'll do hands-on exercises to define your clinic's culture and make sure it supports your niche and your personal vision for the business. You leave with something you can use on Monday morning, not just notes. Thrive 2027 Clinic Growth SummitJanuary 30-31, 2027Atlanta Airport Marriott Gateway, Atlanta, GA Lindsay is joined by Mark King, Bobby Maybee, Brett Winchester, Holly Tucker, Brandon Steele, and me, with Dr. Curt Kippenberger as emcee. Leadership, marketing, sales, finances, and capacity. All chiropractic-specific. All practical. Early bird pricing ends December 4: - DC: $400 (regularly $500)- Student or Practice Manager: $300 (regularly $400)- Non-DC Team Member: $300 (regularly $400) Bring your team. Culture only changes when the people in it are in the room. See the full lineup and details:  Thrive 2027  DC early bird registration: Thrive DC Early Bird RegistrationStudent / Practice Manager early bird: Thrive Student/Practice Manager Registration P.S. Early bird ends December 4. After that, it's $100 more. Don't leave that on the table.LISTEN NOW!!

In this milestone 500th episode of Modern Chiropractic Mastery, Dr. Kevin Christie reflects on the invaluable lessons learned from nearly a decade of podcasting, sharing the 50 key insights that have shaped his journey and the chiropractic community. From the importance of consistent content marketing to the nuances of patient experience, Dr. Christie dives deep into the principles that can elevate chiropractic practices. He emphasizes the significance of viewing oneself as a resource dealer, the distinction between service and hospitality, and the necessity of building a practice that is both outcomes-driven and financially sound. Listeners will gain insights into effective team management, the role of marketing in practice growth, and how to foster resilience in both personal and professional realms. This episode serves as a comprehensive guide for chiropractors looking to enhance their practices and navigate the evolving landscape of healthcare. Join Dr. Christie as he celebrates this milestone, sharing actionable strategies and reflections that are sure to inspire and empower chiropractors at every stage of their careers.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie sits down with Michael Woll, co-owner of Posted Social, to break down what it really takes to run successful Facebook and Instagram ads for chiropractic practices.Michael walks through the entire advertising funnel, from getting your ads in front of the right people to generating leads, booking appointments, and ultimately converting those leads into patients. He shares common mistakes chiropractors make with Meta ads and explains why generating leads is only one piece of the puzzle.They also discuss why speed to lead matters, how organic marketing can impact advertising costs, and why your front desk team plays such a critical role in turning leads into actual appointments. Plus, Michael shares how to evaluate your return on ad spend and make smarter decisions about your marketing budget.If you're running Meta ads or considering adding them to your marketing strategy, this episode is packed with practical insights to help you get better results. Be sure to check out the paid ads calculator mentioned in the episode to help you better understand your numbers and plan your next steps.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Chris Gandy back to the show for another conversation about something every chiropractor should be thinking about: building a stronger financial future.Kevin and Chris pick up where their last conversation left off, diving into retirement investing, tax strategies, student loans, and some important changes that have come with the Secure Act 2.0.One of the biggest opportunities they discuss is a newer provision that allows qualifying student loan payments to count toward an employer match in a retirement plan. For chiropractors balancing student loan debt with saving for retirement, this could create an opportunity to make progress on both at the same time.They also dig into the concept of infinite banking and how it can be used as part of a larger wealth-building strategy. Chris explains how chiropractors can think differently about borrowing, interest, cash flow, and using their own money to build and protect wealth over time.Whether you’re an associate trying to make smarter financial decisions or a practice owner thinking about your long-term strategy, this episode offers plenty to consider.If you want to better understand your options, make more intentional financial decisions, and put yourself in a stronger position for the future, this is a conversation you won’t want to miss.

Dr. Kevin Christie interviews CPA and “fractional CFO” Greg Crabtree about the current economic landscape and its implications for chiropractic practices, discussing the importance of understanding financial frameworks and metrics for sustainable growth.Greg shares his insights on the impact of recent economic shifts, emphasizing that the best-run practices are now gaining market share and profitability as weaker competitors exit the field. He explains the difference between scaling and growth, highlighting the necessity of focusing on profit margins rather than just revenue increases.Listeners will learn about the critical financial indicators that can help practices thrive in a challenging market.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie revisits the timeless principles of guerrilla marketing, originally popularized by J. Conrad Levinson in 1984, and adapts them for the modern chiropractic landscape. He emphasizes the importance of persistence in marketing, highlighting that most prospects require multiple touchpoints before they convert into patients. Listeners will learn how to leverage creativity, imagination, and community engagement to outmaneuver larger competitors. Dr. Christie breaks down the five key weapons of modern guerrilla marketing: owning your turf, gathering proof through testimonials and reviews, creating engaging organic content, implementing persistent follow-up strategies, and utilizing AI for visibility.This episode serves as a call to action for chiropractors to adopt a strategic mindset, focusing on ethical and elegant marketing practices that build trust and credibility. Tune in for actionable insights and a homework challenge to pick one guerrilla marketing tactic to implement over the next 30 days, paving the way for sustained growth and success in your practice.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Pablo D. Blanco from avanmed back to the podcast for a conversation about an area of practice that can have a much bigger impact than you might realize: the front desk. They break down what it really costs to hire and maintain front desk staff—and why the hourly wage is only part of the equation. From recruiting and training to turnover and missed opportunities, there are plenty of hidden costs that can quietly affect your bottom line. Kevin and Pablo also talk about how hiring challenges can look very different depending on where you practice. Whether you’re in a small town or a major metropolitan area, finding the right person—and keeping them—isn’t always easy. And when the front desk isn’t properly trained or supported, missed calls and inconsistent patient experiences can create a “leaky bucket” that costs your practice new patients and revenue. The conversation also explores ways to make front desk operations more efficient, including virtual front desk services, better training, and ongoing support. Pablo shares examples of practices that have improved the patient experience while reducing costs and creating a more reliable system for handling new and existing patients. If you’ve ever wondered what your front desk is really costing you—or whether there’s a better way to manage this critical part of your practice—this episode will give you plenty to think about.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Dan Wood to explore the intricate world of practice finances and analytics. Dan, who has a unique background in corporate finance and experience with Mount Lookout Chiropractic, shares invaluable insights into optimizing financial metrics for chiropractic practices.The discussion delves into the importance of understanding financial forecasting and metrics that can drive growth and sustainability in chiropractic clinics. Dan emphasizes the necessity of aligning compensation structures with individual performance while fostering a collaborative office environment. He provides a detailed look at how to create tailored incentive programs that motivate doctors and enhance overall practice performance.Listeners will benefit from practical advice on how to evaluate the profitability of services, such as integrating physical therapy into chiropractic practices, and the potential implications of transitioning to a cash-based model. Dan also discusses the significance of scenario-based planning, helping practice owners navigate the complexities of financial decision-making in an ever-changing economic landscape.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie explores the concept of the beginner's mindset and its vital role in continuous growth for chiropractors. He reflects on his own journey from a newly graduated chiropractor to a practice owner and the challenges that come with experience. Dr. Christie emphasizes that the moment you believe you have mastered your craft is the moment you stop growing.Listeners will discover the four key elements of maintaining a beginner's mindset: curiosity over certainty, humility over ego, discomfort over comfort, and reps over resume. Dr. Christie shares personal anecdotes and insights on how these principles can reinvigorate your practice and foster a culture of learning and adaptability.Join Dr. Christie as he challenges you to become a beginner again and leverage the power of curiosity and collaboration to thrive in the ever-evolving landscape of chiropractic care.

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie welcomes Mark Fox, the president of CBG, to discuss revolutionary approaches to healthcare that are reshaping the way employers and employees interact with their health plans. Mark shares insights into CBG's innovative "Free and Clear" plan, which aims to eliminate the financial barriers that often prevent employees from seeking necessary care. Emphasized in this episode is the importance of aligning incentives within healthcare, highlighting how traditional insurance models can lead to misaligned interests between providers and patients. Mr. Fox explains how CBG's approach allows employees to access quality care without the burden of deductibles or co-pays, ultimately leading to better health outcomes and significant cost savings for employers. Listeners will be captivated by real-world examples of how companies have successfully implemented these strategies, resulting in improved employee retention, reduced absenteeism, and enhanced overall workplace morale. Fox also discusses the potential for chiropractors to play a vital role in this landscape by partnering with employers to provide on-site care and preventive services. This episode discusses the benefits of a patient-centered model, and how chiropractors can leverage these changes to create thriving practices.