Episode 110: How can brands engage the growing number of 'hyper fatigued' consumers?

Host Andrew Davidson is joined by technology, travel and consumer trend experts for a discussion about the 2023 Mintel Global Consumer Trend 'Hyper Fatigue'. The trend predicts that instead of trying to keep up with technology, consumers will be tempted to give up entirely and return to the ease of tactile pleasures. As the pandemic, economic uncertainty and geopolitical tensions impact consumers differently, what role should brands play to support and engage? How concerned should marketers be with influences like social media and choice paralysis? And how can brands capitalise on the way consumers are feeling? Listen now to learn how brands can help consumers and themselves!

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Host:

Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.

Guests:

Thomas Slide, Media and Technology Category Director, Mintel Reports UK.

Narmada Sarvanantha, Mintel Trends Analyst, UK and Ireland.

Michael Gallinari, Senior Travel and Leisure Analyst, Mintel Reports US.