Episode 104: TikTok and brands: What marketers need to know (part two)

Host Andrew Davidson speaks with Julie Szudarek, CEO of Self Financial, about accessible credit solutions for consumers facing financial challenges. Listen to the discussion about innovative credit builder products, customer success stories, and how Self adapts to economic changes. Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.Head over to Mintel’s LinkedIn to let us know what you think of the discussion, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.Guest: Julie Szudarek, CEO, Self Financial.

Food and drink experts at Mintel discuss key innovative products and trends observed at the Natural Products Expo West. They explore the rise of hydration-focused products, the impact of upcycled ingredients, and the evolving snacking landscape. Listen to find out more about innovative cooking solutions, emerging flavors, and the importance of community and provenance in food products.Download Mintel's FREE 2025 Global Food and Drink Trends and get in touch with our Consultants to learn about how the trends apply to your brand.Head over to Mintel’s LinkedIn and let us know which innovative products caught your attention at Natural Products Expo West. Don't forget to visit mintel.com to become a member of our free Spotlight community.Host: Lynn Dornblaser, Client Advisor, Mintel.Guests: Stephanie Mattucci, Director, Mintel Food and Drink.

Host Andrew Davidson interviews Kelley Halpin, co-founder and CEO of Mesa, about the innovative Mesa Homeowners Card, which rewards homeowners for their mortgage payments and other home-related expenses. Listen to the discussion about the value proposition of the card, the challenges of launching a fintech product, and the importance of consumer insights in shaping the product's features.Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.Head over to Mintel’s LinkedIn to let us know what you think of the discussion, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.Guest: Kelley Halpin, co-founder and CEO, Mesa.

Food and drink experts at Mintel explore key trends in 2025, focusing on the importance of nutrition, supply chain challenges, and the integration of technology in agriculture. Listen to find out how consumers are navigating contradictory desires for health and indulgence, the impact of global events on food sourcing, and the role of innovation in meeting evolving consumer expectations.Download Mintel's FREE 2025 Global Food and Drink Trends and get in touch with our Consultants to learn about how the trends apply to your brand.Head over to Mintel’s LinkedIn and let us know what trend you think will have the most impact in 2025. Don't forget to visit mintel.com to become a member of our free Spotlight community.Host:Lynn Dornblaser, Client Advisor, Mintel.Guests:David Jago, Principal Consultant, Mintel Consulting.Jenny Zegler, Director, Mintel Food & Drink.

Host Andrew Davidson sits down with Nick Antonelli, Chief Marketing Officer from Bread Financial, to talk about the strategies for building brand awareness, and the diversification of products and services. Listen to find out more about the importance of partnerships, consumer engagement, and the evolving marketing landscape in the credit card industry.Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more.Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.Guest: Nick Antonelli, Senior Vice President & Chief Marketing Officer, Bread Financial.

Beauty and personal care experts at Mintel explore key beauty trends in 2025. Listen to find out more about the three themes that we think will be influential in 2025 and beyond: embracing ownership and individuality while prioritising functional efficacy, the merging of climate-adaptive beauty, localism and minimalism, and, finally, back-to-basics through comfort, nostalgia and slow living.Download Mintel's FREE 2025 Global Beauty and Personal Care Trends and get in touch with our consultants to learn more.Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Host:Andrew McDougall, Director, Mintel Beauty and Personal Care.Guests:Alex Fisher, Associate Principal Consultant, Mintel Consulting.Clotilde Drape, Global Beauty Analyst, Mintel.Vivienne Rudd, Senior Consultant, Mintel Consulting.

Host Andrew Davidson sits down with Jinal Shah, GM, Shopping & CMO at Zip, to talk about the growth and evolution of the Buy Now Pay Later (BNPL) sector. Listen as they discuss BNPL’s target audience, marketing strategies, corporate commitment to financial literacy and the importance of responsible lending practices. Tune into the conversation to find out more about the future of BNPL and the opportunities it presents for both consumers and marketers.Download our FREE 2025 Financial Services Marketing Trends and get in touch with our consultants to learn more.Head over to Mintel’s LinkedIn to share your take on how BNPL impacts  consumer trends, and visit mintel.com to become a member of our free Spotlight community.Timestamps:(00:03) Introduction (01:56) BNPL market growth(05:14) Target audience of BNPL and evolution(10:15) Competition in the BNPL space(13:59) Responsible lending and transparency (18:23) Marketing strategy and innovation (28:43) Future plans and aspiration(32:22) Career advice for aspiring marketeers(38:56) Closing thoughts and takeawaysHost: Andrew Davidson, SVP, Chief Insights Officer, Comperemedia.Guest: Jinal Shah, GM, Shopping & CMO, Zip.

Culture and brand experts at Mintel explore consumer sentiment during the US election season, focusing on the stress and anxiety consumers are currently experiencing. How are brands navigating political engagement? Listen now to find out more about the evolving relationship between consumers and brands in a politically charged environment.Disclaimer: This content does not endorse any political party, candidate, or stance in the 2024 US presidential election.Browse Mintel’s Cultural and Identity research and buy a report here, and get in touch with our consultants to learn more.Head over to Mintel’s LinkedIn to share your take on what brands should do to engage consumers, and visit mintel.com to become a member of our free Spotlight community.Host: Lynn Dornblaser, Client Advisor, Mintel.Guests:BJ Pichman, Principal Consultant, Mintel Consulting.Lisa Dubina, Associate Director for Culture and Identity, Mintel.

In today's episode, host Andrew Davidson sits down with Anthony Merola, Head of Proprietary Products for Citi Branded Cards, to discuss Citi's vision for its credit card products and the rise of travel credit cards. Listen to find out more about the importance of customer feedback in driving product innovation and how financial powerhouses navigate the increasingly competitive landscape of the credit card industry.Download our FREE 2025 Financial Services Marketing Trends to hear our predictions on the future of the industry.Head over to Mintel’s LinkedIn to share your take on the future of branded travel cards, and visit mintel.com to become a member of our free Spotlight community.Host: Andrew Davidson, SVP, Chief Insights Officer, Comperemedia.Guest: Anthony Merola, Head of Proprietary Products for Citi Branded Cards.Timestamps:(00:00) Introduction to Citi and the travel credit card landscape(02:57) Citi's vision and how it relates to product development(07:17) What gave rise to travel credit cards(09:49) Brand cards refresh - how did it go(12:07) The branding of Citi Strata Premier(21:40) Impact of inflation on consumer spending(23:30) Looking ahead: Innovations and customer engagement

Join Mintel food and drink experts as they delve into the characteristics of the 55+ consumer group. They discuss the diverse needs of this demographic and the stereotypes that often misrepresent them, and look into the marketing challenges brands face when targeting this audience. Listen to understand the unique preferences of older consumers, including their desire for familiar, natural, and affordable products.Learn more about our Gen X and Seniors (65+) research and buy a report here.Head over to Mintel’s LinkedIn to share your take on 55+ consumers, and visit mintel.com to become a member of our free Spotlight community; Mintel clients can read our insight pieces on the Silver Economy here. Host: Lynn Dornblaser, Client Advisor, Mintel.Guest: Jonny Forsyth, Senior Director, Mintel Food & Drink.