#137: Do we need to have had success to be successful?

This episode was a bit of a beast in that I attempted to answer a big question in a limited amount of time. Part of my new requirements to run an MVP (minimum viable podcast). 

I'm seeing more criticism about the practices of the unregulated online business industry and how we attribute the success of the business owner or company to a sign that they deliver on the promises people buy from them. 

A recent article from the Guardian https://www.theguardian.com/lifeandstyle/2021/oct/06/life-coaching-brooke-castillo-unregulated-industry takes a critical position on the Life Coach School and how it can blame the student for not getting results of running a successful life coach business. 

That had me questioning whether the owners who become fixated on growing their business take their eye off of customer service and their proof of delivering value becomes more about how big them are becoming, as if that's all the validation and proof they need. 

In this episode I also talk about the three foundations that will lead to success and the ultimate one which is customer service. 

I'm inviting anyone who's thinking about, launching or currently has a membership to join me in my new free community on Facebook to continue having these and other important conversations.

https://www.facebook.com/groups/membershipsitemasterywithlisa

Perhaps memberships are a solution to some of the questionable sales practices we are seeing online today.