451: The Paid Traffic Tectonic Shift with Molly Pittman

Dive into the future of SEO in the latest Marketing Speak episode! We're thrilled to have Bernard Huang, the founder of leading SEO software Clearscope, discuss the seismic shifts happening in the world of search and SEO. As AI and large language models disrupt the industry, Bernard shares cutting-edge insights on topical authority, information gain, and the rise of user engagement as the new king. 💥 He introduces his pioneering "Ranch-Style" approach to content creation and shares how Clearscope is evolving to meet the needs of SEOs in this brave new world. Whether you're an SEO veteran or a digital marketer striving to stay ahead of the curve, this episode is packed with actionable strategies and thought-provoking ideas you won't want to miss. Tune in now to gain a competitive edge in the ever-changing landscape of search! 🔍 The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/454.

In this Marketing Speak podcast, we have James Guldan cover how empathy, empowerment, and effective marketing are achieved through personal connection and transformation. James is the founder of Magic Agency and a true marketing wizard who has generated over $1 billion in sales for renowned clients like the Dalai Lama, Tony Robbins, and Peter Diamandis. In our conversation, James shares his profound journey of how marketing quite literally saved his life during a period of severe health challenges. He dives deep into the power of empathy, vulnerability, and authentic human connection in creating wildly successful marketing campaigns. You'll learn James' proprietary system that helps transformative entrepreneurs scale to 8-figures using custom funnels and omnichannel strategies. But more importantly, you'll gain insights into redefining your identity, giving yourself permission to transform, and becoming the hero of your own story. Tune in now for a dose of insight and empowerment! 🔥 The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/453.

Make your marketing messages irresistible and land your prospects in this Marketing Speak podcast with marketing expert Billy Broas. He reveals the secret ingredient to creating compelling marketing that resonates and shares his powerful "5 Light Bulbs" messaging framework to bridge the gap between you and your customers. You'll learn how to identify and overcome the hidden assumptions holding your prospects back from buying. And simple yet profoundly effective ways to instill the crucial beliefs they need to value your offer. This is an info-packed episode jam-packed with game-changing insights. Tune in to uplevel your marketing game now! 🚀 The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/452.

Level up your paid ads game in this latest Marketing Speak episode with a masterclass from Molly Pittman, Facebook ads genius and co-founder of Smart Marketer. Molly shares her exclusive framework for profitable paid campaigns - from crafting the perfect offer to finding your ideal audience, creating engaging ads, and optimizing performance. You'll learn hot tips like: ✅ Using "ambassador" videos for ultra-relatable ad creative ✅ Setting smart ROAS targets for scalability ✅ Combining AI power and manual targeting strategically ✅ And way more! Whether you're just getting started with paid traffic or already spending 6-figures, this is your chance to learn from one of the best. Listen now and start implementing Molly's proven paid ads plays!   The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/451.

In this Marketing Speak episode, pick the brain of a true tech titan! Our guest, Gokul Rajaram, who has steered companies like Facebook, Google, and Square, shares priceless insights on product engineering, software development, and harnessing the power of AI to supercharge your business.  Gokul Rajaram is a highly accomplished investor and entrepreneur known for his extensive work in the tech industry. Over the past 17 years, he has invested in over 300 companies, demonstrating his deep commitment and insight into the world of startups and innovation. Gokul is also known for developing the S.P.A.D.E framework to enhance transparency and decision-making within companies. With a robust background in internet technology and engineering, Gokul has influenced various fields, including marketing and software development. In this episode, you'll discover: 💥 A proven framework for making critical business decisions 💥 How to run efficient, productive meetings that drive real progress 💥 Gokul's philosophy on helping others succeed 💥 And so much more! Listen now and be inspired! 🎧✨ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/450.

Need a system for predictable sales and happier customers? This episode of the Marketing Speak podcast with our guest Tim Hyde, Australia's top marketing automation expert, breaks down his framework for: ✅ Identifying your ideal clients (and ditching the nightmares) ✅ Building marketing funnels that consistently deliver leads ✅ Nurturing relationships that turn prospects into raving fans Tim also reveals the practical tweaks he made to automate client onboarding and free his team from constant busy work. These are strategies that you can easily apply in your own business. Tim Hyde is the founder and chief automation fixer at Winmore Clients, a multi-award-winning marketing automation agency. He brings vast entrepreneurial experience, having ventured into business at a young age with a fascination for money and opportunities to effectively market businesses. Over his career, Tim Hyde has specialized in identifying opportunities for considerable business growth, particularly through marketing and sales processes that are deeply integrated with technology. His strengths include not only systematizing business processes to ensure consistent customer experiences but also focusing on outcomes that drive predictable revenue and retain clients long-term. Don't keep burning money on random tactics. Listen to this episode to learn more about Tim's method of creating exponential growth!  The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/449.

Scale your ecommerce business on Facebook and Instagram in our latest Marketing Speak episode with Manol Georgiev. Manol shares game-changing strategies that allowed his agency to manage over $500M in ad spend! In this value-packed episode, Manol reveals: 🧩 The "secret sauce" creative strategies that crush paid ads 💸 How to achieve a 2x+ ROAS for profitable scaling ⏰ Tips for reviving old videos with new eye-catching openers 📶 Optimizing creatives for maximum performance on the Facebook Newsfeed Don't miss these powerful insights! Tune in to learn how to take your Meta advertising to the next level. The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/448.

Lean marketing is all about creating maximum value with minimum waste, and in this Marketing Speak podcast episode, Allan Dib shares some incredible insights on how to leverage this framework for rapid business growth.  One key takeaway from our conversation was the significance of implementing daily, weekly, and monthly processes to compound the impact of your marketing efforts. If you're an entrepreneur seeking efficient marketing strategies, this is a must-listen! The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/447.

AI-driven content creation revolutionizes SEO strategies. By utilizing AI tools, businesses can streamline the content creation process, ensuring high-quality outputs that cater to the specific needs of their target audience.  In the latest Marketing Speak podcast episode, we had an insightful conversation with Kris Jones, a seasoned entrepreneur and SEO expert. Kris highlights the value of using AI to produce consistent, optimized content that resonates with users and boosts search engine rankings. Tune in to the full episode to gain profound insights and elevate your content creation strategies! 🎧✨ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/446.

If you're feeling overwhelmed and frustrated by the constant changes in user behavior and traffic channels and struggling to adapt your content marketing strategies, then you are not alone! The rise of AI and the evolving landscape of audience engagement can feel like an uphill battle, leaving you feeling lost and unsure of how to proceed. But fear not! There are effective ways to navigate this new era of content marketing and come out on top. In this episode of Marketing Speak, you'll dive into a captivating conversation with our guest Andy Crestodina. Andy's expertise shines as he shares valuable insights into the impact of AI on content marketing and the future of SEO. From the significance of thought leadership content to the evolving role of AI in content creation, Andy's deep understanding and practical examples make this episode a must-listen for content creators and marketers.  Whether you're looking to enhance content personalization, drive audience engagement, or stay competitive in an AI-dominated digital environment, Andy's insights provide strategic guidance for creating content that resonates with audiences and adds value. Tune in! 🎧✨ The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/445.