Episode 49: Christmas TV Ads 2023

In this episode, we sit down with Fiona Wylie, a marketing expert recognised by Marketing Week, who has worked with major brands like Pfizer, British Airways, Nestle, and Dairy Crest. Now leading her own marketing agency specialising in SOS Marketing, Fiona shares her journey of building a company rooted in true flexibility, inclusivity, and well-being. We dive deep into the challenges women face in the marketing world, especially the double whammy of gender and age bias that many encounter. Fiona provides insights on navigating imposter syndrome, the importance of supportive workplaces, and how to create environments that empower new parents and women. We also explore the impact of networking, the significance of flexibility in the workplace, and Fiona’s advice for individuals facing these challenges. Tune in for an inspiring conversation about overcoming barriers and fostering a more inclusive marketing industry. Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is perfect for B2B businesses who want to find out which companies are checking out your website. Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below. https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble

In this episode of the Marketing Dribble Podcast, we’re joined by Mary Speakman, Director of Code Galaxy, a bespoke software development and apps company. Mary brings a wealth of experience as a business leader, speaker, and judge for the prestigious BiBAs awards. She was also part of the Goldman Sachs 10,000 Small Businesses Alumni. Throughout this conversation, Mary shares insights from her entrepreneurial journey, how the Goldman Sachs program shaped the growth of Code Galaxy, and her passion for championing local businesses and women in business, particularly in Lancashire. As a judge in the ‘Family Business’ category of the BiBAs, Mary also gives us a glimpse into what she looks for when evaluating businesses in this category. We also discuss the importance of building personal and business profiles through events, the motivation behind her goal of being recognised as one of the ‘Top 100’ businesses in Lancashire, and exciting future projects on the horizon for Code Galaxy. Plus, don't miss out on Mary’s golden nugget tip for aspiring entrepreneurs looking to build and grow their own start-ups. We have been wanting to get Mary onto the podcast for ages as she is a real inspiration, so take a listen to this inspiring episode packed with actionable advice for business owners and entrepreneurs! Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is  perfect for B2B businesses who want to find out which companies are checking out your website. Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below. https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble

In this insightful episode of the Marketing Dribble Podcast, Rob and Jonny talk with Mads Singers, a seasoned management coach and consultant who has worked with global giants like Shell and Coca-Cola as well as small online entrepreneurs. Mads shares his expertise on the art of building and managing effective teams, offering practical tips on hiring, delegation, and leadership. Whether you're managing a small remote team or a large organisation, Mads provides valuable advice on navigating common challenges, fostering a strong company culture, and the impact of technology on leadership. Listen for a deep dive into the world of effective people management and discover actionable strategies to elevate your leadership skills. Don't miss Rob's favourite segment "The Golden Nugget Tip," where Mads' releveals the best piece of leadership advice he's ever received and how it has shaped his approach to team management. Today's episode is sponsored by Leadfeeder, by Dealfront. This tool is  perfect for B2B businesses who want to find out which companies are checking out your website. Because you’re a listener of the show we can offer you an extended 21 day free trial, so you can check out the software for yourself all you need to do is click the link below. https://www.dealfront.com/solutions/web-visitor-tracking/?utm_source=podcast&utm_medium=body&utm_campaign=dribble

Struggling to get your PPC ads to work, well this is the episode for you. In this episode, we sit down with Sophie, the Director of Paid Media at Two Trees PPC, who has a decade of experience managing over $200M in ad spend for a diverse range of businesses, including big names like LinkedIn, National Trust, and Juicy Couture. Sophie shares insights from her extensive career in PPC advertising, discussing common pitfalls businesses face when starting with PPC, such as low barriers to entry and underpaid staff leading to poor results. Sophie emphasises the importance of understanding key metrics like Click-Through Rates (CTR) and Conversion Rates, offering practical advice on managing and optimising PPC accounts. She also talks about the significance of staying up-to-date with industry changes and the evolving role of AI in PPC, highlighting the balance between leveraging technology and maintaining human oversight. you will gain valuable tips on account optimisation, stakeholder management, and advanced strategies for taking PPC campaigns to the next level. Whether you're a beginner or a seasoned marketer, this episode provides actionable insights to enhance your PPC efforts.

In this episode, we dive into the world of marketing agency acquisitions with Jonathan Baker, head of M&A at Punctuation. Jonathan shares his expertise on when and how to sell your marketing agency, covering crucial topics such as timing, valuation factors, and deal terms. He offers insights on the pros and cons of selling versus passing the firm on internally, discusses the potential saturation of the agency market, and explores the emotional aspects of the M&A process for agency owners.  Drawing from his unique background as a craft brewery owner, Jonathan also shares valuable lessons on marketing, sales, and scaling a business that apply to the M&A space. Whether you're considering selling your agency or looking to build one with an exit strategy in mind, this episode provides essential knowledge for navigating the complex world of marketing agency sales.

Join us on this enlightening episode of the Marketing Dribble Podcast, where Rob and Jonny dive deep into the world of LinkedIn advertising with Otso Karvinen, a seasoned Senior Digital Marketing Specialist at Quru. In this episode, Otso begins by expanding on his extensive background and how he's shaped his career around effective digital marketing. The conversation then shifts to a beginner-friendly introduction to LinkedIn advertising, discussing who can benefit from it, budget considerations, and the potential impacts on business growth. You will also gain insight into common pitfalls to avoid and learn about the types of ads and content that resonate best with different target audiences. Otso shares valuable tips on elevating your LinkedIn campaigns and discusses the platform's future and the sustainability of current advertising tactics. Don't miss Rob's golden nugget tip at the end of the episode, where Otso reveals the one piece of advice he'd give his younger self about mastering LinkedIn Ads. Tune in to transform your LinkedIn advertising approach and ensure your campaigns are as effective as possible!

Join hosts Rob and Jonny on this insightful episode of the Marketing Dribble Podcast, featuring special guest John Hawker—a seasoned recruiter and the voice behind the JobsWorth podcast. Known for his expertise in connecting the right people with the right roles, John dives deep into the pivotal role LinkedIn plays in today’s job market. From mastering the basics of a standout LinkedIn profile to advanced strategies like keyword optimization, John shares essential tips from his 'Invisible to Irresistible' playbook. Whether you're looking to enhance your personal brand or simply aiming to catch a recruiter’s eye, this episode is packed with actionable advice to transform your LinkedIn profile from invisible to irresistible. Tune in to discover John's unique insights and his Golden Nugget Tip for landing your dream job through LinkedIn.

Join Rob and Jonny in an insightful episode of the Marketing Dribble podcast, where they sit down with the dynamic Leenesha "Lee" Friend, a leader in the digital marketing sphere. In this engaging session, Lee shares her groundbreaking strategies for cutting through the noise in the digital landscape, leveraging her expertise to unveil tips that businesses of all sizes can implement. From the power of personalised marketing to the latest in social media trends, Lee provides a masterclass on how to elevate your digital presence.  Whether you're a marketing professional looking to sharpen your skills or a business owner aiming to boost your online impact, this conversation is packed with actionable insights. Discover how you can navigate the digital maze and connect with your audience like never before.

In this enlightening episode of the Marketing Dribble Podcast, we sit down with Tim Butler, the founder and CEO of Innovation Visual, a leading digital marketing agency in the UK. With over two decades of experience in sales, marketing, and consulting, Tim has cemented his status as a luminary in the digital marketing sphere, earning recognition from Google as one of the top digital agencies in the UK. Join us as Tim delves into the ever-pressing issue of budget constraints in marketing teams and offers his seasoned perspective on planning marketing budgets to maximise effectiveness. Discover the strategic approach to selecting marketing channels, the debate between in-housing versus outsourcing digital marketing, and Tim's top three tips for delivering impactful marketing efforts on a budget. Furthermore, Tim explores the transformative impact of technological advancements, such as AI, on the marketing industry and how these changes can potentially save money and streamline processes. Closing the episode, Tim shares his golden nugget of advice for marketers striving to deliver successful digital marketing campaigns without breaking the bank. Whether you're a marketing leader looking to stretch your budget further or a professional eager to gain insights into the evolving landscape of digital marketing, this episode is packed with valuable takeaways. Don't miss Tim Butler's expert advice on doing more with less in the competitive world of marketing.

In this episode of the Marketing Dribble Podcast, Rob Boyle and Jonny Kenyon welcome Rob McKenzie, an ecommerce consultant with a keen focus on the fashion and footwear industry. Recently appointed as Managed Services Director at Heur agency, Rob dives into the challenges facing the ecommerce space, particularly within his areas of expertise. The discussion explores why ecommerce is struggling, identifies key challenges businesses face, and offers actionable advice for both marketing professionals and business owners. Rob also touches on the importance of tracking metrics for success, the impact of AI, data privacy concerns, and the future of ecommerce. Join us as we unpack these insights and more, providing valuable takeaways for anyone involved in the ecommerce industry.