Marketing Decanted for SMEs

Jon Card writes regularly for The Guardian, The Times and Daily Telegraph and is the author of “How to make your company famous”. He is a public speaker and has delivered talks and workshops on business storytelling, media and press for entrepreneurial audiences. Jon has spoken at international venues in collaboration with renowned organisations such as Innovative UK, University College London and The Super Club.

Lumilinks MD Gary Cole joins our series with a discussion around why you should care about your business’s data and how you can use it to influence your marketing strategy. Gary has many years of experience working with established companies and is strongly focused on data and data relevance. Gary helps businesses to put their data to work, using automation and optimisation for business success.

Luke Quilter, CEO of Sleeping Giant Media, Giant Campus and The Spark Agency joins Carlene and Zoe to discuss the emergence of virtual brand and how businesses can strengthen theirs in a post-COVID world. With over 15 years of experience in digital marketing, Luke finds any opportunity to share his expertise with other businesses, aiming to make them GIANT through the powers of digital and business strategy. Visit Cloud9 Insight: https://www.cloud9insight.com/marketing-decanted-for-smes-podcast/ Luke: https://www.linkedin.com/in/lukequilter/ BIGDaddy Digital: https://www.sleepinggiantmedia.co.uk/

Rachel King, Marketing Director at Breathe, joins Carlene and Zoe to discuss how to make a big impact with a little budget. With 25 years of marketing experience, Rachel took the HR tech platform Breathe from a start-up to a highly successful business with more than 9,000 customers and 500 partners. With a passion for positivity and bringing out the best in people, Rachel knows how to put a good spin on a difficult situation. Expect to come away with tips on getting the most out of a small marketing budget.

Bill Wallsgrove, Brand Director of Neujuice and Creative Mentor & Brand Consultant for Studio BLUP, joins Carlene and Zoe to talk about how branding and creativity are among the most important drivers of non-incremental growth, supporting the sales function, and changing consumer behaviour. Bill has over 30 years of experience in the design industry. He worked as a creative director at Coley Porter Bell and Futurebrand before launching brand creation companies like Big Idea and Brand Voice. Bill specialises in strategic and creative business advice, with a focus on SMEs, start-ups, and new product development. Through a series of seminars and workshops, he assists clients in developing digital-first brands. He is a visiting lecturer at a number of colleges and universities, where he teaches brand practice (and history), personal branding and colour theory. Visit Bill Wallsgrove: https://www.linkedin.com/in/bill-wallsgrove1/ Neujuice: https://neujuice.com/

Founder of BIGDaddy Digital Steven Thompson joins Carlene and Zoe to discuss the easy ways businesses can use social media and the importance of building a brand.  Steven Thompson is the founder of the social media agency BIGDaddy Digital which he launched in 2013 with zero investment, a vision and a mobile phone. Steven brings a unique set of transferable skills from 10 yrs as a police detective into his entrepreneurial life. Steven truly believes that everyone has what he call’s a ‘Heart Brand’, it's the thing you would see and feel if you held that person's heart and soul in your hands.

Join Carlene Jackson and Zoe England on this new podcast series where they'll be spilling the secrets of marketing for small and medium-sized businesses, with special guests including highly experienced marketers and business owners. Learn about the "what", "why" and "how" to be effective when marketing your business!