Leading Learning  - The Learning Business Podcast podcast

Leading Learning - The Learning Business Podcast

Tagoras - Jeff Cobb and Celisa Steele

The market for continuing education, professional development, and lifelong learning is large and evolving rapidly. Competition is growing and learners have more options than ever. Leading Learning is the podcast for learning business professionals who want to thrive in this new landscape. Each week the hosts, Jeff Cobb and Celisa Steele, provide actionable insights based on their own deep experience and expertise or invite in experts and practitioners to share their perspectives.

285 episodi

  • Leading Learning  - The Learning Business Podcast podcast

    285: Who and What: The Capacity Challenge

    29:38

    We’ve covered a lot of ground in the first six “courses” in the series for our mythical learning business MBA, and we’ve mostly focused on what—identifying the key skills and knowledge learning businesses need to survive and thrive. The what is important, but so too is the who—finding people with the key skills and knowledge and cultivating those skills and knowledge in your team. This includes people (the human resources), but it also extends to how to support those people in doing their work. In other words, this is about capacity. In this final installment in our seven-part series before winter break, we dig into the key ideas related to capacity for learning businesses. We discuss the importance of investing in the training and development of your internal team and common barriers preventing this. We also offer a simple but effective tool to help you uncover, track, and achieve your capacity goals. Full show notes and a transcript are available at leadinglearning.com/episode285. We are grateful to our sponsor for this series, Cadmium. *** The COVID-19 pandemic catalyzed the merging of events and education for organizations across the globe. Organizations have realized that synergizing their education and events strategies produces immeasurable benefits, but they need a technology solution that facilitates that merge. Cadmium is focused on providing a full suite of technology solutions enabling organizations to meet the changing environment head on. From a host of event technologies to integrated learning management and content creation tools, Cadmium offers everything an organization needs to generate revenue and drive engagement. Learn more, and request a demo to see how Cadmium can help your learning business at gocadmium.com.
  • Leading Learning  - The Learning Business Podcast podcast

    284: The Irresistible Episode—Now with Financial Modeling!

    37:58

    We've reached our next-to-last installment in our learning business MBA series, where we're continuing to explore the question "What kinds of skills, knowledge, and behaviors do learning businesses need to be successful?" A common theme has emerged as an answer. (1) You have to know your market and audience, and (2) you have to get product development right. But there's another component that too often does not get added—or doesn't get added with enough discipline and consistency—and that's financial modeling. But it's critical that learning businesses do the financial projections to establish that their right audience and right product add up to a financially viable offering. That's why in this sixth episode in our learning business MBA series we're offering a crash course on the basics of financial modeling for learning products. We discuss why you need to start with an irresistible offer and what to consider in terms of time horizon, projected revenue, cost of sales, and expenses. We also share the many ways financial modeling can be used to help grow and improve your learning business. Full show notes and a transcript are available at leadinglearning.com/episode284. We are grateful to our sponsor for this series, Cadmium. *** The COVID-19 pandemic catalyzed the merging of events and education for organizations across the globe. Organizations have realized that synergizing their education and events strategies produces immeasurable benefits, but they need a technology solution that facilitates that merge. Cadmium is focused on providing a full suite of technology solutions enabling organizations to meet the changing environment head on. From a host of event technologies to integrated learning management and content creation tools, Cadmium offers everything an organization needs to generate revenue and drive engagement. Learn more, and request a demo to see how Cadmium can help your learning business at gocadmium.com.
  • Leading Learning  - The Learning Business Podcast podcast

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    283: MBA Student for a Day with Steven Schragis of One Day U

    30:53

    Steven Schragis is founder and director of One Day University, an adult education program that brings the best and most popular professors from all over the country to develop fun and engaging talks that inform and inspire adult “students-for-a-day.” At One Day U, learning isn’t driven by career advancement goals or earning a degree; it’s for people who simply want to engage in the pure joy of lifelong learning. Steven has positioned One Day University to effectively meet the needs of a large niche market of learners while maintaining a clear and unique value proposition. This makes Steven the perfect professor for you, our learning business MBA student-for-a-day. In this fifth episode in our seven-part series on the learning business MBA, Jeff talks with Steven about creating One Day U, how it has evolved as a result of the coronavirus pandemic, and the importance of keeping fun in mind when developing at least certain types of learning offerings. They also discuss how to successfully leverage partnerships. Full show notes and a transcript are available at leadinglearning.com/episode283. We are grateful to our sponsor for this series, Cadmium. *** The COVID-19 pandemic catalyzed the merging of events and education for organizations across the globe. Organizations have realized that synergizing their education and events strategies produces immeasurable benefits, but they need a technology solution that facilitates that merge. Cadmium is focused on providing a full suite of technology solutions enabling organizations to meet the changing environment head on. From a host of event technologies to integrated learning management and content creation tools, Cadmium offers everything an organization needs to generate revenue and drive engagement. Learn more, and request a demo to see how Cadmium can help your learning business at gocadmium.com.
  • Leading Learning  - The Learning Business Podcast podcast

    282: Learning Diversification with Jim Obsitnik

    27:58

    Jim Obsitnik is the chief executive officer at Cadmium, a software-as-a-service provider that brings events and education technology together. He believes in the higher social calling of learning and education and has spent many years in the learning space. Jim also holds an MBA from the Wharton School with a focus in marketing, which makes him an excellent guest lecturer in our learning business MBA series. In this midpoint episode in our seven-part series, Jeff talks with Jim to get his expert perspective on strategy, product development, the commonalities of software-as-a-service and learning businesses, the relationship between revenue and learning portfolio diversification, and more. Full show notes and a transcript are available at leadinglearning.com/episode282. We are grateful to our sponsor for this series, Cadmium. *** The COVID-19 pandemic catalyzed the merging of events and education for organizations across the globe. Organizations have realized that synergizing their education and events strategies produces immeasurable benefits, but they need a technology solution that facilitates that merge. Cadmium is focused on providing a full suite of technology solutions enabling organizations to meet the changing environment head on. From a host of event technologies to integrated learning management and content creation tools, Cadmium offers everything an organization needs to generate revenue and drive engagement. Learn more, and request a demo to see how Cadmium can help your learning business at gocadmium.com.
  • Leading Learning  - The Learning Business Podcast podcast

    281: Studying Innovation with Mary Byers

    34:01

    This podcast series is our attempt to offer a theoretical learning business MBA program, and we invite you to play along. Imagine you’re in business school and about to hear a guest lecture by Mary Byers, a speaker, facilitator, consultant, and author of several books, including Race for Relevance: Five Radical Changes for Associations. She’s also host of the Successful Associations Today Podcast. Her work centers on helping organizations remain relevant in a rapidly changing environment, and her main area of interest is innovation and evolution in all things—organizationally, educationally, and otherwise. In this third episode in our seven-part learning business MBA series, Celisa talks with Mary about what it takes to succeed as a learning business and her related thoughts around innovation and continuous evolution. They discuss the idea of shrinking to grow, why organizations need a digital-first mindset, and the importance of a go-forward strategy. Full show notes and a transcript are available at leadinglearning.com/episode281. We are grateful to our sponsor for this series, Cadmium. *** The COVID-19 pandemic catalyzed the merging of events and education for organizations across the globe. Organizations have realized that synergizing their education and events strategies produces immeasurable benefits, but they need a technology solution that facilitates that merge. Cadmium is focused on providing a full suite of technology solutions enabling organizations to meet the changing environment head on. From a host of event technologies to integrated learning management and content creation tools, Cadmium offers everything an organization needs to generate revenue and drive engagement. Learn more, and request a demo to see how Cadmium can help your learning business at gocadmium.com.
  • Leading Learning  - The Learning Business Podcast podcast

    280: The Strategy and Marketing Episode

    39:20

    Both marketing and strategy are fundamental to the health and success of a learning business, which is why we knew we had to address them in the context of the learning business MBA.  Of course, the learning business MBA doesn’t exist yet, rather, we’re using it as shorthand for the key skills, knowledge, and behaviors needed by those working in market-facing learning businesses so they can ensure their organizations survive and thrive. While a single podcast series won’t allow us to do the work of a true advanced graduate degree, we can cover some key areas, give you ideas to ponder, and offer tools to try in your learning business. In this second installment in our seven-part series on the learning business MBA, we focus on two fundamental areas of knowledge for those leading and working in learning businesses: strategy and marketing. We offer simplified definitions of each and share related resources and tools to help you grow your learning business in each of these areas. Full show notes and transcript available at leadinglearning.com/episode280. We are grateful to our sponsor for this series, Cadmium. *** The COVID-19 pandemic catalyzed the merging of events and education for organizations across the globe. Organizations have realized that synergizing their education and events strategies produces immeasurable benefits, but they need a technology solution that facilitates that merge. Cadmium is focused on providing a full suite of technology solutions enabling organizations to meet the changing environment head on. From a host of event technologies to integrated learning management and content creation tools, Cadmium offers everything an organization needs to generate revenue and drive engagement. Learn more, and request a demo to see how Cadmium can help your learning business at gocadmium.com.
  • Leading Learning  - The Learning Business Podcast podcast

    279: Learning to Get Down to Business

    29:11

    Chances are, if you’re in the learning business, you probably didn’t go to school knowing this is where your career would take you. Some of you may a have strong background on the learning or education side, while others may have it on the business side—but likely, you don’t have an equally strong background when it comes to both, and it may be difficult to combine the two. And because we want you to have the core skills and knowledge needed to run a successful learning business, we’re focusing our newest series on the learning business MBA. In this first installment in our seven-part series, we discuss the idea behind the learning business MBA and the related skills it requires. We also pull in perspectives from Josh Goldman—who we credit for giving us the term for the learning business MBA—and Arianne Urena and Cristyn Johnson. Full show notes and transcript available at leadinglearning.com/episode279. We are grateful to our sponsor for this series, Cadmium. *** The COVID-19 pandemic catalyzed the merging of events and education for organizations across the globe. Organizations have realized that synergizing their education and events strategies produces immeasurable benefits, but they need a technology solution that facilitates that merge. Cadmium is focused on providing a full suite of technology solutions enabling organizations to meet the changing environment head on. From a host of event technologies to integrated learning management and content creation tools, Cadmium offers everything an organization needs to generate revenue and drive engagement. Learn more, and request a demo to see how Cadmium can help your learning business at gocadmium.com.
  • Leading Learning  - The Learning Business Podcast podcast

    278: Taking Action with Learning Science

    28:17

    This is the last installment in our seven-episode series on learning science’s role in a learning business, and we’ve covered a variety of interesting topics. But we want learning science to be more than interesting. We want you to apply it so you can elevate the success and impact of your learning business, as well as the success and impact of the learners you serve. In this episode, we revisit comments from the interviewees in the series about the one tenet or aspect of learning science they wished was better understood by those designing and delivering learning for adult lifelong learners. We connect their perspectives and uncover the common theme: actionability. And, to help your learning business take the important action of applying learning science, we offer a framework we developed—the MIDDLE ME learning product lifecycle—to get you started.  Full show notes and transcript available at leadinglearning.com/episode278. We are grateful to our sponsor for this series, SelfStudy. *** SelfStudy is a learning optimization technology company. Grounded in effective learning science and fueled by artificial intelligence and natural language processing, the SelfStudy platform delivers personalized content to anyone who needs to learn either on the go or at their desk. Each user is at the center of their own unique experience, focusing on what they need to learn next. For organizations, SelfStudy is a complete enterprise solution offering tools to instantly auto-create highly personalized, adaptive learning programs, the ability to fully integrate with your existing LMS or CMS, and the analytics you need to see your members, users, and content in new ways with deeper insights. SelfStudy is your partner for longitudinal assessment, continuing education, professional development, and certification. Learn more and request a demo to see SelfStudy auto-create questions based on your content at selfstudy.com.
  • Leading Learning  - The Learning Business Podcast podcast

    277: Evidence-Based Evaluation with Rob Brinkerhoff and Daniela Schroeter

    40:16

    Learning science uses evidence-based practice to support learning, and evaluation plays a critical role in providing that evidence by revealing learning’s true impact. To help us unpack how evaluations should inform decisions about learning, we spoke with Dr. Robert Brinkerhoff and Dr. Daniela Schroeter, co-directors of the Brinkerhoff Evaluation Institute (BEI). Rob is an internationally recognized expert with four decades of experience in evaluation and learning effectiveness, and he’s the author of several books, including The Success Case Method and Telling Training’s Story. He’s also the creator of the Success Case Method, a highly regarded and carefully crafted impact evaluation approach to determining how well educational and training programs work. Daniela has a PhD in interdisciplinary evaluation and has spent the past 15 years providing evaluation and capacity building to a wide range of private, public, and nonprofit organizations around the globe. In addition to co-directing BEI, Daniela is an associate professor at Western Michigan University. In this sixth installment in our seven-part series on learning science’s role in a learning business, we talk with Rob and Daniela about how to effectively leverage evaluations to maximize outcomes from learning. We also discuss the Success Case Method, the value in using evidence-based stories to demonstrate the impact of an offering, and why evaluation must lead to actionability. Full show notes and transcript available at leadinglearning.com/episode277. We are grateful to our sponsor for this series, SelfStudy. *** SelfStudy is a learning optimization technology company. Grounded in effective learning science and fueled by artificial intelligence and natural language processing, the SelfStudy platform delivers personalized content to anyone who needs to learn either on the go or at their desk. Each user is at the center of their own unique experience, focusing on what they need to learn next. For organizations, SelfStudy is a complete enterprise solution offering tools to instantly auto-create highly personalized, adaptive learning programs, the ability to fully integrate with your existing LMS or CMS, and the analytics you need to see your members, users, and content in new ways with deeper insights. SelfStudy is your partner for longitudinal assessment, continuing education, professional development, and certification. Learn more and request a demo to see SelfStudy auto-create questions based on your content at selfstudy.com.
  • Leading Learning  - The Learning Business Podcast podcast

    276. Practice and Feedback: Evidence-Based Tools for Learning

    37:43

    Practice and feedback are essential to effective learning, yet all too often they aren’t given the time and attention they deserve by learning businesses. Practice and feedback are powerful tools for moving a learning experience away from pure theory and content and towards deeper learning and application in the real world. In this fifth episode in our seven-part series on learning science’s role in a learning business, we feature key insights related to practice and feedback from conversations with learning design experts Myra Roldan, Ruth Colvin Clark, Patti Shank, Michael Allen, and Cathy Moore. We connect their perspectives to highlight the importance of practice and feedback as evidence-based tools and critical components of designing effective learning experiences. Full show notes and transcript available at leadinglearning.com/episode276. We are grateful to our sponsor for this series, SelfStudy. *** SelfStudy is a learning optimization technology company. Grounded in effective learning science and fueled by artificial intelligence and natural language processing, the SelfStudy platform delivers personalized content to anyone who needs to learn either on the go or at their desk. Each user is at the center of their own unique experience, focusing on what they need to learn next. For organizations, SelfStudy is a complete enterprise solution offering tools to instantly auto-create highly personalized, adaptive learning programs, the ability to fully integrate with your existing LMS or CMS, and the analytics you need to see your members, users, and content in new ways with deeper insights. SelfStudy is your partner for longitudinal assessment, continuing education, professional development, and certification. Learn more and request a demo to see SelfStudy auto-create questions based on your content at selfstudy.com.

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