Counting the Money - Launch Life With Jeff Walker Episode #42

Back in 2005, launching was a game of one-hit wonders – build a product, launch it once… and then start again with something new.   The idea of relaunching the same offer was pretty much unheard of… as ridiculous as a studio re-releasing the same movie over and over.   So when I wrapped up my first launch for Product Launch Formula (PLF) – and it brought in $600k in 7 days – I assumed that was it for PLF.   Time to chase the next “big thing”. Or so I thought…   Fast forward a few months… and I’m at a conference, thinking about what to launch next, when someone approaches me and says something I wasn’t expecting…   Then another person comes up to me. And another…   About a dozen people approached me at that conference. And what they said didn’t just change the way I thought about launching…   … they saved me from scrapping the offer that would become the foundation of my entire $100MM business. - - -  Dare to Launch Free Bonuses found at: https://daretolaunchshow.com/bonusvault  Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://getyoulaunched.com/  - - -  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

It’s easy to look at 7-figure memberships and think they’re only for folks with massive audiences… or the leading experts… or that you need to constantly give away valuable secrets.   And sure, those things can work in your favor. But as Gina Bianchini reveals in this week’s episode of Dare to Launch… they’re not required.   And Gina should know…   As the founder of Mighty Networks, she’s probably helped more people build $1M+ communities than anyone I know. And she breaks down the real reasons people pay – a lot – to join a community.   And if you think it’s about having thousands of subscribers or creating masses of content every day, you’re in for a shock.   A 7-figure community is closer than most business owners realize. And Gina reveals why.   If you’re thinking about creating a membership or a community of any kind, Gina’s insights could save you years of hard work and effort. - - -  Want to create a profitable community your people love? Mighty Networks gives you everything you need to engage, grow, and monetize an audience. https://www.mightynetworks.com/  Start your free trial here: https://www.mightynetworks.com/?via=dare-to-launch   Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://getyoulaunched.com    - - -  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!   DISCLOSURE: From time to time, I may link to other people’s products and services, and sometimes when I do I’ll be acting as an affiliate - that means I might receive payment or compensation if you end up purchasing through my link. Note that there will be no additional cost or fee to you if you purchase through my link. And this is important: I will ONLY endorse products or services I believe in and stand behind 100%  

One of the biggest mistakes I see entrepreneurs make is launching new products too soon. When growth slows… or you hit a plateau, it’s natural to think about launching something new and exciting to get things moving. But that can actually make things worse.  Much worse. If you’re not careful, having multiple offers – even in the same market – can make it feel like you’re running multiple businesses, instead of just one. Next thing you know… you, your team, and your margins are taking a beating. More stress and less growth is probably not what you were hoping for. In this clip from Dare to Launch, Annie Pratt shows how you can avoid this trap. And why getting to the next level is often about working smarter with what you’ve got… rather than coming up with a shiny new offer…   Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://getyoulaunched.com/    - - -  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

Many people think they need to feel confident before they take action, but they’ve got it the wrong way round… Confidence doesn’t come first.  In fact, some of the most successful launches I’ve ever seen started with doubt… “Should I wait until I have a bigger email list?” “I’m not sure this headline will resonate with my audience…” “Is now the right time to launch?" It’s easy for doubts to hold you back. But if you wait for confidence to kick in, you might be waiting a while… In this week’s episode of Dare to Launch, Chris, Dan, and I talk about what it really takes to develop a launch mindset right now – including the kind of unshakeable self-belief that makes you feel you can handle anything. Here’s our hot take: confidence isn’t something you need to build or create – it’s something you find… you just need to know where to look. Here’s how to unlock it. - - -  Want to launch or grow your business – faster? https://www.getyoulaunched.com  Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/   - - -  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode: The Tapping Solution https://youtu.be/VfWmWxjJAUM    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

Many people think they need to feel confident before they take action, but they’ve got it the wrong way round… Confidence doesn’t come first.  In fact, some of the most successful launches I’ve ever seen started with doubt… “Should I wait until I have a bigger email list?” “I’m not sure this headline will resonate with my audience…” “Is now the right time to launch?" It’s easy for doubts to hold you back. But if you wait for confidence to kick in, you might be waiting a while… In this week’s episode of Dare to Launch, Chris, Dan, and I talk about what it really takes to develop a launch mindset right now – including the kind of unshakeable self-belief that makes you feel you can handle anything. Here’s our hot take: confidence isn’t something you need to build or create – it’s something you find… you just need to know where to look. Here’s how to unlock it. - - -  Want to launch or grow your business – faster? https://www.getyoulaunched.com  Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/   - - -  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode: The Tapping Solution https://youtu.be/VfWmWxjJAUM    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

As anyone who’s spent time in the comment section of YouTube will tell you – a community left unchecked can get messy real fast.   So it stands to reason that if you want to build a thriving community, you need strict guidelines and rules… right?   Well, if that’s true, someone should tell Emma and Eleanor from The Reconnected... :-)   Because they don’t have moderators… or a huge list of rules or community guidelines…   (In fact, they don’t have any guidelines at all.)   Here’s something else they don’t have – negativity.    In the five years they’ve been running their group, they’ve NEVER had a single negative comment – even when they welcomed 50,000 new members during a launch.   That’s pretty much unheard of.   Instead, they’ve built a loyal, die hard community of fans who show up and serve. And I’ve seen it from the inside…   I did a live broadcast with them in their community and was blown away by the energy in the room. I’ve never seen anything like it. (And I’ve been invited to a LOT of communities.)   What Emma and Eleanor have built is bigger than a community… it’s a movement.   And in this week’s clip from Dare to Launch, they give us the scoop on how they built one of the most vibrant communities I’ve ever seen… and how you can do the same.   You can’t fake community… but you can create it.    Dive in to see how Emma and Eleanor did it… - - -  Join the Launch Intensive at https://www.getyoulaunched.com Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/    - - -  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

One of my favorite questions for my entrepreneur friends: “What do you do when you need to get inspired… and you don’t have a whole lot of time?”   After all, as entrepreneurs, we get paid for the ideas we create and put out into the world.    Which sounds great in theory… but as anyone who’s had this “job” can tell you, that can be a lot harder than it sounds.   And if you’ve been in business for any length of time… I’m sure you’ve also had the experience of being up against the clock and trying – sometimes a bit desperately – to force a good idea to happen.   I’ve gotten a huge range of answers to this one… but for me, it’s always been clear…   The answer is in the mountains.   If I’m ever stuck – on a campaign, an email hook, or a big idea for a promotion – I know grinding it out on my laptop isn’t the answer…   So I lace up my shoes and go for a walk or a run in the woods. Because that’s where my best ideas show up.   In fact, it’s one of the reasons I moved out into the mountains of Durango, Colorado.   (Dan calls it “inspiration convenience” 😀) In this episode of Dare To Launch: Chris, Dan, and I go deep on this – about why your environment matters more than you think (especially for entrepreneurs)…    … and how you can create your own personal “Durango” – wherever you happen to be in the world.   - - -    The Launch Intensive is your chance to get my personal help on your next launch. Get all the details here 👉https://productlaunchformula.com/intensive/   - - -  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

You know you’ve tapped into something special when your customers are going out of their way to help each other win. Sadly, that’s not what most “communities” are like – either no one’s posting… or it’s just a bunch of random updates and no real connection. But Amy Small’s knitters show up. And not just for themselves… They cheer each other over the finish line. And then they come back for more.  In this clip from Dare to Launch, Amy tells us how she turned her knitalongs into a thriving hub of encouragement, accountability, and creative freedom – the kind of place that attracts (and keeps) dream customers in her world. There are two things I love about Amy’s approach – it’s simple and anyone can do it. You don’t need to be glued to your phone 24/7… or have a small army of VAs to get this kind of engagement. Amy shares a few simple shifts and tweaks that can transform a flat, lifeless group into one of your biggest assets – a buzzing community people want to be a part of. - - -  Join the PLF Partner Affiliate Team for 2025 at: http://www.productlaunchformula.com/affiliate  Dare to Launch Free Bonuses found at: http://www.getyoulaunched.com Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/  - - -  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco   Resources Referenced in the episode:  Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes! THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

A few months ago, we hosted a private, high-end event with some serious entrepreneurs… and we left with some big takeaways.   To set the scene… this wasn’t a fancy conference with a big stage and thousands of people…   It was an intimate, hands-on workshop for a small group of folks… with me and my campaign design team working side by side with them on their launches for two full days.   It cost $5,000.00 just to be in the room. And for the folks who came, it was worth every cent.   We got deep. It was intense. And even after all these years, I saw some surprising things.    But I wasn’t really surprised…   I learned a long time ago that when you work that closely with people in that kind of environment, you get to know them and their business – fast.    And you start to see things…   You see where people are really getting stuck (and it’s often not what they think)... and the simple moves that have the power to transform their launches (moves that weren’t even on their radar).   It was a powerful couple days. And not just for the attendees…   We left with a big stack of takeaways. So Chris, Dan, and I got together to break them down for you in this week’s episode of Dare to Launch.   - - -    Wondering what it would be like to spend two days in the “Launch Cave” with me and my campaign team… as we personally work alongside you on your next launch?    Well, thanks to a weird scheduling quirk, now’s your chance. Go to https://productlaunchformula.com/intensive/ to get all the details.   - - -  Dare to Launch Free Bonuses found at: www.getyoulaunched.com   Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/  - - -  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!  

Many people have this backward… They think failure is a sign they’ve done something wrong. But the truth is... failure isn’t a setback… It’s a step forward.  Failure is how you actually get where you want to go. The folks who win big often aren’t the most fearless or the ones with superhuman levels of willpower… They’re the ones who made a simple decision – “Whatever happens, I'm going to keep going.” That’s it. It’s the same way I built my business. From a $1650 launch, to my first six-figure launch, to rebuilding after it all fell apart, to my first multimillion dollar launch... I just kept going. My friend Elliott Connie explains how to build this sort of “unstoppable” mindset better than almost anyone I know – and I recently had him on Dare to Launch to talk about it.  Check out the clip. … and use it to make failure irrelevant. - - -  Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/    - - -  Join the Launch Intensive at https://www.getyoulaunched.com Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!