Affiliates: How Affiliate Marketing Can Elevate Premium Brand Performance with Red Barrington, Red Star Digital
Red Barrington provides on-demand digital marketing expertise via her agency, Red Star. Obsessed with customer journey and customer acquisition, they’ve been working with a number of luxury and premium brands to deliver effective affiliate marketing programs.
In this episode, we discuss:
- The evolution of affiliate marketing
- How luxury and premium brands can utilize affiliate marketing successfully
- The collaboration between PR and affiliate marketing
Dive in:
[04:19] Affiliate marketing is still very much about relationships.
[05:35] Affiliate marketing diversifies customer acquisition, cuts costs.
[09:17] Control affiliate program, manage who participates.
[12:02] Being in a network has its advantages.
[14:41] Affiliates need dedicated manager for success.
[16:18] Complementing the work of PR.
[18:23] Clever technical solutions improve affiliate conversion rates.
[20:49] Listen to Red’s Insider Tips!
Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals
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