In this episode, I discuss the role of a discount pricing strategy in jewelry marketing. Should you be offering discounts and promotions? If so, how much of a discount should you offer? And how often should you be offering discounts? Listen to better understand how to handle special offers and promos for your jewelry brand.
Altri episodi di "Joy Joya Jewelry Marketing Podcast"
146 - Interview With Shayne McCoy Hollander, Jewelry Social Media Expert
39:32In this episode, I share my interview with Shayne McCoy Hollander. Shayne is an experienced social media and digital marketing consultant and the founder of Straight Up Social, a boutique social media and digital marketing agency specializing in social media strategy, email marketing, website design, and SEO. She offers luxury brands and the jewelry industry a straightforward and structured approach to digitally reaching and engaging consumers. For nearly a decade, Shayne has managed the global social media for large corporate and non-profit brands such as the Gemological Institute of America (GIA). You can find her social media tips and tricks featured in trade publications such as National Jeweler, InStore Magazine and JCK Online.
145 - Interview With Jeff Fromm, Expert in Brand Purpose
35:31In this episode of the podcast, I share my interview with Jeff Fromm. I first met Jeff after I saw him speak at this year's JCK Las Vegas show on the topic of "The Purpose Advantage", which also happens to be the title of his latest book. Jeff has built a reputation for himself as the "Millennial and Gen Z Marketing Guy", and he's traveled the world sharing his insights and research on how these two generations impact the direction of the marketplace and how brands can reach them. Through a partnership with the Boston Consulting Group, he led the first public study of Millennials in 2010. He's the president of Futurecast, a forwardthinking trends consultancy, and a partner at Barkley, a creative idea company. He's also a regular contributor to Forbes. I was particularly interested in the insights Jeff shares in his 2019 book "The Purpose Advantage", which explains how brands can be more "purpose-driven" and why that matters in today's marketplace. In this episode, we'll talk about the meaning of purpose and about how jewelry brands can leverage purpose to stand out in a crowd. Listen now.
144 - 10 Positive Jewelry Marketing Habits
19:40In this episode, I share 10 of my favorite positive jewelry marketing habits. I really like this quote by self-development expert Brian Tracy. He says "Successful people are simply those with successful habits." I believe that success in marketing is all about consistency and showing up again and again in a strategic way to engage with your target customers, even when you don't feel like it and even when you feel discouraged. That means leaning into positive habits that you know will eventually make a difference for your business. So what are those positive marketing habits? Listen for my top picks.
143 - Top 10 Money-Wasters in Jewelry Marketing
25:57In this episode of the podcast, I share 10 of the top jewelry marketing money wasters, so you can avoid making the same mistakes that I see some jewelry brands make when it comes to their marketing budgets. You may be surprised by the things that are wasting your money, and my tips will probably save you from wasting money in the future. Definitely listen to this episode and share with your jewelry-industry friends!
142 - Interview With Amy Elliott - JCK Trends and Future of Jewelry Industry
56:52In this episode, I share my interview with Amy Elliott, Contributing Editor for JCK and writer of the JCK blog All That Glitters. I chat with Amy all about the trends she noticed at JCK Las Vegas 2021, where I had the chance to meet her in person for the first time. Amy is a writer, editor and brand storyteller who specializes in fine jewelry and fashion, and she's a former staff editor at The Knot, Bridal Guide, Brides Local Magazines + Brides.com and Lucky. She was also the Engagement Rings Expert for About.com, so she knows a ton about the bridal jewelry industry even though she gets tired of talking about it, according to her. I'm so excited to share this conversation with you.
141 - Takeaways from JCK Las Vegas 2021 - Jewelry Industry Trends and Insights
32:27In this episode, I share my thoughts and reflections about JCK Las Vegas 2021, including industry trends and insights. If you didn't get a chance to attend this year's show, then you'll definitely want to listen to the scoop. Even if you did attend, you'll still want to listen to see if you agree with my takeaways - I'd love to hear about your experience as well! Email firstname.lastname@example.org with your comments and thoughts.
140 - SMS Marketing for Jewelry Brands
17:02In this episode, I discuss SMS or mobile marketing for jewelry brands. SMS marketing basically refers to text-message marketing, which means you send texts to your customers in conjunction with email marketing or in lieu of email marketing. Did you know that only 39% of businesses are taking advantage of SMS marketing? And only 13% of businesses allow for customers to respond to their SMS marketing messages. However, on the other end of that, 64% of consumers think businesses should contact them via SMS more often, and 50% of consumers say they would opt into an SMS loyalty program if they were offered flash sales, deals, or coupons in return. Listen now to learn more about this form of digital marketing.
139 - Discount Pricing Strategies and Jewelry Marketing
21:07In this episode, I discuss the role of a discount pricing strategy in jewelry marketing. Should you be offering discounts and promotions? If so, how much of a discount should you offer? And how often should you be offering discounts? Listen to better understand how to handle special offers and promos for your jewelry brand.
138 - How to Plan for Holiday Jewelry Marketing in August
17:58In this episode, I discuss how you can start planning your holiday jewelry marketing in August. What should you be doing this month, and how can you position yourself for optimal holiday profits? Listen for all the tips and tactics that will lead you to your best holiday sales of all time.
137 - How to Supercharge Your Jewelry Marketing Content
22:58I share some tips for repurposing your content, so you can make the most of all your content creation efforts and establish a meaningful presence on the platforms where your customers are spending the most time.