[Top Agency Series] Niche Marketing Mastery in the Mining Industry With Manon Rouillier of Rouillier

Mikael Dia is the Founder and CEO of Funnelytics, a leading analytics and funnel mapping platform. The platform helps businesses plan and portray their marketing funnels and measures and optimizes customer journeys using data-driven strategies. Mikael has successfully launched three seven-figure businesses, including Funnelytics, White Coat Digital, and IIFYM, showcasing his entrepreneurial understanding and innovative approach to digital marketing. He is also the author of The Funnelytics Chronicles. In this episode… In today's fast-paced digital marketing landscape, the ability to transform vague assumptions into data-driven decisions is crucial for businesses looking to propel customer acquisitions. Imagine having a tool that enables you to visually plan out your entire marketing strategy and overlay actual performance data to help you determine what is effective and what is not. Wouldn't this be incredibly valuable? Digital marketing expert Mikael Dia shares how he saw the potential of a digital whiteboard that could plan customer acquisition strategies and overlay analytical data for making informed decisions. He discusses the limitations in his digital marketing agency, where disparate data from various platforms made it difficult to measure and optimize client results effectively. Mikael dives deep into his innovative canvas-based analytics platform, explaining how he flipped the script on traditional marketing analytics, enabling businesses to make faster, data-driven decisions. He also shares eye-opening insights about raising capital and the pressures of venture-backed growth. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz hosts Mikael Dia, Founder and CEO of Funnelytics, about transforming marketing funnels with data-driven strategies. Mikael shares how Funnelytics transforms visual strategies into actionable analytics, identifying and reducing customer churn, funding challenges, and the difference between Funnelytics and traditional analytic tools.

Sam Tejada is the Founder and CEO of Liquivida, a leading wellness company offering vitamin IV therapy, medical aesthetics, and weight loss solutions across the US. Under his leadership, Liquivida has grown into a multi-million dollar enterprise. Sam is also a former firefighter and the author of How To Win In Modern Wellness, a collaborative effort with the top CEOs and leaders in the wellness industry educating readers about the benefits of preventative therapies. In this episode… What is it about transformative wellness that draws people in? Could it be the allure of personalized health solutions that cater to individual needs — or perhaps the promise of a better life? In a world where stress and unhealthy lifestyles seem to reign supreme, how can a brand turn the tide in favor of holistic well-being? A former paramedic firefighter, Sam Tejada, tackled these pressing concerns by embracing a unique approach to modern wellness. He uncovers how he founded Liquivida, a multi-million dollar wellness franchise offering personalized health services. Sam reveals his strategic approach to developing his business by seamlessly integrating Liquivida within an existing wellness center and cultivating profound partnerships. He shares his innovative solution to create safe and standardized IV therapy products, now used by physicians nationwide. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Sam Tejada, Founder and CEO of Liquivida, about the evolution of modern wellness. Sam discusses Liquivida’s inception, how cultivating strong relationships is key to growing wellness business partnerships, and explains how Liquivida developed a proprietary, safe, and convenient IV therapy product.

Kim Scott is an esteemed author, leader, and coach specializing in optimal workplace communication strategies. With her bestselling books Radical Candor and Radical Respect, Kim revolutionizes leadership approaches, emphasizing the balance between personal care and direct challenges. She is Co-founder of Radical Candor and a member of faculties at many companies, including Dropbox, Twitter, Apple University, and Google, where she offers insights into creating collaborative and respectful corporate cultures. In this episode… What if negative feedback could actually be a springboard for growth rather than a setback? Could the manner in which we challenge others actually be stifling potential? Is there a way to deliver criticism that empowers rather than deflates? Kim Scott, the acclaimed author of Radical Candor and Radical Respect, provides actionable insights into evolving beyond traditional command-and-control leadership structures. By emphasizing a balance between genuine care and direct challenge, Kim has developed frameworks that help leaders foster environments of collaboration and respect. From her experiences at Google to managing a pediatric clinic in Kosovo, Kim offers a rich perspective on human interactions within leadership settings. She delves into her unique approach, which is centered on optimizing individual strengths within a team while upholding a culture of honest feedback. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Kim Scott, esteemed author and Co-founder of Radical Candor LLC, about nurturing a climate of candid feedback and respect in the workplace. Kim dissects her radical candor and respect frameworks, sharing stories and examples that will resonate with anyone looking to improve their approach to leadership.

Johnny Page is the CEO of SaaS Academy, where he helps B2B SaaS founders overcome challenges and grow their companies. Under his leadership, SaaS Academy has coached over 3,000 founders, significantly impacting the SaaS landscape. Johnny's journey from being a client of SaaS Academy to its CEO is a testament to his dedication and expertise. He previously held key positions at Silvertrac and Trackforce Valiant, accumulating expertise in customer success, sales, and strategic operations. In this episode… Have you ever wondered how a company can quickly outgrow its competitors in the cutthroat SaaS world? Imagine a community where SaaS founders meet, sharing insights and strategies to propel each other toward success. Wouldn't you want to be a part of that? Johnny Page, a B2B SaaS expert, shares his journey from a family security business to leading a premier coaching company for SaaS founders. He recounts his early career steps, pivotal decisions, and the critical support and advice that made him thrive. Johnny emphasizes the importance of customer success in sales and the impact of community and mentorship. He sheds light on the strategies that drive SaaS success. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Johnny Page, CEO of SaaS Academy, about maximizing SaaS business growth. Johnny talks about the services SaaS Academy offers, common pitfalls in conducting SaaS product demos and strategies to improve them, why a customer-success-focused approach in sales can significantly impact growth, and his journey at SaaS Academy.

Chantelle Little is the Founder and CEO of Tiller Digital, a design and development agency helping B2B SaaS founders and marketers scale with conversion-focused web, brand, and product design. Under her leadership, Tiller has grown into a multi-million-dollar agency focusing on B2B software brands across Canada and the US. Chantelle's dedication to her vision and her team has made her recognized as an Ernst & Young Entrepreneur of the Year finalist. At Tiller, she emphasizes a no-ego culture and the power of intergenerational cooperation, fostering innovation and mentorship among her diverse team.  In this episode… Starting a business can be a treacherous path filled with financial constraints, relentless competition, and the daunting task of building a reliable team. Can a young entrepreneur navigate these waters and emerge victorious in the high-stakes world of B2B software agencies? Thriving entrepreneur Chantelle Little delves into the intricacies of sparking agency growth, the benefits of focusing on a niche market, and the significance of intergenerational collaboration within her team. She shares how she transformed her passion for storytelling and web design into a thriving agency that serves B2B SaaS brands. She recalls early challenges, including financial struggles and the constraints of her limiting beliefs, and discusses the revolutionary mindset shift that resulted in dreaming bigger and achieving more. Chantelle also offers insights into strategic hires and the importance of a growth mindset in the hiring process. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Chantelle Little, Founder and CEO of Tiller Digital, about building and growing a B2B SaaS-focused digital agency. Chantelle discusses how Tiller Digital started and evolved into a B2B SaaS-focused agency, the transformational impact of finding the right niche for your business, how dreaming bigger and recognizing limiting beliefs can propel personal and business growth, and tips for building a leadership team and culture.

Carol Levine is the CEO and Co-founder of energi PR, a Canadian public relations and marketing communications company with a nearly 35-year history. An APR, Fellow of the Canadian Public Relations Society, and Past Chair of the Canadian Council of Public Relations Firms, Carol was the first PR professional inducted into the Canadian Healthcare Marketing Hall of Fame. Her extensive experience spans a range of consumer, wellness, and pharmaceutical clients and brands, including creating many award-winning public education, advocacy, and adherence programs. In this episode… Building a successful public relations agency from the ground up in an industry dominated by multinational giants is both exhilarating and challenging. The key lies in the ability to forge and maintain meaningful relationships that sustain the business and propel it to collaborate with major global brands. But how can you do it effectively and efficiently? Carol Levine, a strategic and seasoned PR professional, shares her journey of establishing a formidable presence in the Canadian PR industry. She began with an innovative vision alongside her partner Esther, proving that a national agency could operate effectively even without offices countrywide. Carol emphasizes the importance of cultivating relationships and committing to meaningful causes, which has helped energi PR carve a niche in the healthcare sector. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Carol Levine, CEO and Co-founder of energi PR, about the evolution of PR strategies and their impact on health awareness. Carol discusses the origin and evolution of energi PR, its strategic approach to securing early clients, the benefits of social listening in understanding and engaging with stakeholders online, and critical elements of crisis communications and media training.

Taylor McMaster is the Founder of DOT & Company, a firm that offers full-service client account management services to digital marketing agencies. With a background in marketing and a knack for relationship building, she has grown her company to a robust team of 50 dedicated account managers. Taylor is an “accidental agency owner” who transformed her love for client interaction into a thriving business. She hosts The Happy Clients Podcast, engaging with top industry experts to explore what brings client satisfaction. Through DOT & Company, Taylor has helped countless agency owners free up precious time to focus on scaling their businesses effectively. In this episode… Have you ever wondered what it really takes to keep your clients happy and retain them long-term? What’s the secret sauce behind delivering exceptional account management that ensures satisfaction at every step? Account management expert Taylor McMaster shares the intricacies of how her team supports digital marketing agencies and keeps clients happy. She recalls her journey from feeling disconnected with agency life to becoming a champion of client happiness. She delves into the art of hiring and training account managers, emphasizing the importance of personalization and setting proper expectations. Taylor also shares valuable insights on reducing churn, maintaining solid communication, and implementing feedback mechanisms to continually elevate client experiences. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz hosts Taylor McMaster, Founder of DOT & Company, to discuss the subject of account management. Taylor shares professional tips and best practices pivotal in maintaining and fostering happy client relationships. From proactive communication strategies to the thoughtful art of client gifting, Taylor discusses various approaches that enhance the client experience. She also touches on working alongside her spouse and achieving a balance between professional and personal life.

John Corcoran is a recovering attorney, an author, and former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. John has been the Host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo. John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service. In this episode… Many companies struggle to decide whether to handle a project in-house or outsource it to an agency. This challenge often involves balancing core competencies, budget constraints, and internal resources. What factors should influence your decision when leveraging external expertise to improve operational dynamics and competitiveness? According to Dr. Jeremy Weisz, several steps exist to effectively navigate this dilemma. Begin by assessing whether the task aligns with your business’s core strengths; if it doesn’t, consider outsourcing for the necessary expertise. Next, evaluate the long-term costs, including any potential hidden opportunity costs. Finally, take a closer look at your internal resources and their ability to manage the task. Sometimes, outsourcing relieves internal strain and leads to better outcomes, especially when specialized skills are required. Tune in to this episode of the Inspired Insider Podcast as John Corcoran interviews Dr. Jeremy Weisz, Co-founders of Rise25, about the decision-making process for outsourcing versus keeping projects in-house. They discuss key considerations such as cost comparison, the strategic importance of tasks, and how to leverage external agencies to build long-term relationships. Additionally, they touch on factors like client lifetime value, timeline management, and the impact on internal resources.

Noel Andrews is the Owner and CEO of JobRack, a platform dedicated to helping agency owners hire remote team members from Eastern Europe and South Africa. With a background leading large teams in the corporate world and his entrepreneurial experience, he has grown JobRack to facilitate over 2,000 hires and counting. Noel is passionate about finding the sweet spots in remote hiring and providing high-quality, culturally aligned talent to agencies looking to scale. His innovative approach to vetting, interviewing, and testing has made him an expert in the remote hiring process, offering both job board and hands-on services to suit different needs. In this episode… Hiring the right talent is a daunting task for many businesses, especially in the competitive markets of the US and Canada. What if there was a way to not only find highly skilled professionals, but also significantly reduce costs? How can companies ensure they're choosing the best candidates without spending countless hours on recruitment? Noel Andrews of JobRack has found the solution to this dilemma by focusing on remote hiring from Eastern Europe and South Africa. Noel explains how the excellent education systems, proficient English skills, and cultural alignment in these regions make them ideal for remote hiring. His company not only provides a job board for agencies to post listings, but also offers a comprehensive, done-for-you service. This service includes actively sourcing candidates, rigorous screening, and developing a shortlist tailored precisely to the agency's needs. Noel's approach ensures that clients find the perfect fit for roles ranging from software developers to account managers, all while navigating the complexities of remote hiring. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz hosts Noel Andrews, the Owner and CEO of JobRack, as they delve into overcoming challenges in remote hiring. Noel shares insights into the pitfalls businesses often encounter, such as rushing the hiring process and relying solely on resumés. He also discusses practical steps to refine job descriptions and attract top talent, emphasizing the importance of a well-crafted job posting. The conversation covers his strategic shifts in team management and client engagement, providing valuable lessons for any agency owner looking to optimize their hiring strategy and build a strong, cohesive remote team.

Michele Ringelberg is the Owner and CEO of ThrivePOP, a digital marketing agency that specializes in the cannabis industry, as well as manufacturing and technology. Michele has been instrumental in helping B2B and B2C businesses scale by implementing marketing tactics that generate leads and traffic, and she boasts impressive credentials as a certified Hubspot Gold Partner, Google Ad Certified Partner, and WBENC-certified woman business owner. She leads a passionate and creative team of experts including marketing strategists, web developers, graphic designers, and social media professionals. Michele is also an active volunteer for the National Cannabis Industry Association's Advertising and Marketing Committee, bringing her expertise and dedication to the forefront of industry advancements. In this episode… Ever wondered how a company can pivot from one industry to another and find immense success? How does one go from managing IT services to becoming a leading marketing expert in the cannabis industry?  Michele Ringelberg shares her journey of transitioning from a traditional marketing landscape to focusing specifically on the cannabis industry. She explained how a fortuitous opportunity with an email campaign for a cannabis client led her to explore this emerging niche. Michele and her team quickly recognized a gap in the market. By attending trade shows like MJBizCon and learning the intricacies of the industry, ThrivePOP evolved to become one of the first agencies to specialize in cannabis marketing. Her approach included understanding the unique challenges and restrictions of the industry, which helped her craft tailored strategies that brought significant results for her clients. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Michele Ringelberg, Owner and CEO of ThrivePOP, about the evolution and strategic pivot of ThrivePOP into the cannabis industry. They discuss valuable insights about niching down and creating specialized services as Michele shares compelling aspects of her journey, including the pivotal trade show experiences, the importance of authentic marketing, and the role of partnerships in growing her business.