Episode #6: Meet Fashionistas

A fashionista is someone with a strong personal style who keeps an eye out for the latest trends in clothing and accessories, particularly in designer and luxury fashion. With the rise of social media, who can participate in this traditionally elite and walled-off community is rapidly changing. In this episode, we talk to consumers about the evolution of luxury fashion, the shift towards luxury being more inclusive, and why unique physical retail experiences are still critical in this category.