Industrial Strength Marketing

📖 The trade show playbook is being rewritten.In this episode, Steve Prahalis, COO of SME, joins James Soto and Virginia Roberson to discuss how trade shows are evolving to meet the needs of diverse, modern audiences. From strategic partnerships to hybrid models and tailored attendee experiences, Steve shares insights to help trade show organizers, exhibitors, and marketers adapt and thrive.🎧 Topics include:The rise of vertical marketing for targeted engagementDemographic shifts reshaping trade showsHow hybrid models enhance ROI for exhibitors and attendeesThe importance of proactive strategies to stay ahead👉 Learn actionable insights to elevate your trade show strategy.Links Mentioned:SME Website: https://www.sme.orgSteve’s LinkedIn: Steve PrahalisAbout the Show: The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry. Let’s connect: Visit the podcast homepageTweet us at @Industrialsays, @jamessotoismFollow James Soto on LinkedInEmail us at [email protected] to the YouTube channel

In this episode, we talk with Ed Youdell, President and CEO of the Fabricators & Manufacturers Association (FMA), about how trade shows, marketing, data strategies, and automation are transforming the metal fabrication industry. Ed shares insights on the role of first-party data, workforce development, and the future of manufacturing with automation and robotics.Discover how FMA, a key organization behind FABTECH, continues to drive innovation in manufacturing and foster workforce development initiatives like Manufacturing Day, all while adapting to the evolving needs of the industry.Articles and resources referenced in this episode:FMA’s Official WebsiteFABTECH Expo WebsiteConnect with Ed Youdell on LinkedInCheck out Industrial Strength MarketingJoin us on the show:Have you enjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement fuels our momentum and inspires us.Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show and help shape the future of industrial marketing. About the Show: The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry. Let’s connect: Visit the podcast homepageTweet us at @Industrialsays, @jamessotoismFollow James Soto on LinkedInEmail us at [email protected] to the YouTube channel

In this episode of the Industrial Strength Marketing podcast, we’re joined by Greg Jones from SME, a leader in integrating education with industry needs. Greg discusses how trade shows like IMTS are evolving into crucial venues for workforce development, focusing on how these events are transforming recruitment and engagement in the manufacturing industry. This episode is a must-listen for talent-focused marketers and manufacturing recruiters aiming to stay ahead in an ever-changing landscape.Articles and resources referenced in this episode:IMTS Official WebsiteSME - Society of Manufacturing EngineersConnect with Greg Jones on LinkedInJoin us on the show:Did you enjoy this episode? We'd greatly appreciate your review! Your feedback fuels our momentum and inspires us.Interested in sharing your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.About the Show: The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry. Let’s connect: Visit the podcast homepageTweet us at @Industrialsays, @jamessotoismFollow James Soto on LinkedInEmail us at [email protected] to the YouTube channel

In this episode of the Industrial Strength Marketing podcast, we’re joined by Bonnie Gurney and Michelle Edmonson from AMT to discuss the evolving landscape of trade show marketing. As leaders of IMTS, the largest manufacturing technology trade show in North America, Bonnie and Michelle share their experiences and insights on how trade shows are transforming to meet the needs of modern exhibitors and attendees.Learn how IMTS is leading the way in trade show innovation, from digital integration to partnership-driven growth. This episode is a must-listen for anyone involved in trade show marketing, exhibiting, or attendance.Articles and Resources Referenced in This Episode:IMTS Official WebsiteAMT – The Association For Manufacturing TechnologyConnect with Bonnie Gurney on LinkedInConnect with Michelle Edmonson on LinkedInJoin us on the show:Did you enjoy this episode? We'd greatly appreciate your review! Your feedback fuels our momentum and inspires us.Interested in sharing your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.About the Show: The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry. Let’s connect: Visit the podcast homepageTweet us at @Industrialsays, @jamessotoismFollow James Soto on LinkedInEmail us at [email protected] to the YouTube channel

In this episode of the Industrial Strength Marketing podcast, we sit down with Peter Eelman, Chief Experience Officer at AMT, to explore how the International Manufacturing Technology Show (IMTS) has evolved into a premier event for the manufacturing industry. Peter shares his journey from his first IMTS in 1980 to his last event under his leadership in 2024, highlighting the innovations that have shaped IMTS into the largest live marketplace for capital manufacturing equipment and technologies.Learn how IMTS fosters a community of innovation, connects manufacturers with solutions, and continues to drive the industry forward. Plus, get a sneak peek into what’s next for IMTS and the manufacturing community as Peter reflects on his remarkable career.Articles and resources referenced in this episode:IMTS Official WebsiteAMT – The Association For Manufacturing TechnologyConnect with Peter Eelman on LinkedInJoin us on the show:Have you enjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement from you fuels our momentum and inspires us. Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.About the Show: The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry. Let’s connect: Visit the podcast homepageTweet us at @Industrialsays, @jamessotoismFollow James Soto on LinkedInEmail us at [email protected] to the YouTube channel

In this episode, Jennifer Stanley and Candace Lun Plotkin from McKinsey & Company share insights on the future of B2B sales and assembling winning teams. Industrial sales are evolving, requiring companies to adapt their selling and marketing strategies. James Soto explores topics like hybrid, inside, and digital sales roles, customer intimacy, agility, and technology's role in driving growth. Learn how manufacturing sellers and marketers can adapt to improve decision-making and drive growth in uncertain times.Articles and resources reference in this episode: The Future of B2B Sales - Building the Right Team - McKinsey & CompanyConnect with Jennifer Stanley on LinkedInConnect with Candace Lun Plotkin on LinkedInJoin us on the show:Have you enjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement from you fuels our momentum and inspires us. Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.About the Show: The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry. Let’s connect: Visit the podcast homepageTweet us at @Industrialsays, @jamessotoismFollow James Soto on LinkedInEmail us at [email protected] to the YouTube channel

In this podcast episode, John Miller, a visionary in the marketing technology industry, discusses the shift in the B2B marketing landscape. He talks about how the economic environment has changed, with more difficulty and uncertainty in the market. Miller also highlights the issue of buyer indifference, as buyers have become numb to traditional marketing tactics. He emphasizes the need for a new go-to-market playbook to adapt to these challengesArticles and resources referenced in this episode:Connect with Jon Miller on LinkedInCheck the Demandbase WebsiteFollow James Soto on LinkedInJoin us on the show: Have you enjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement from you fuels our momentum and inspires us. Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.About the Show: The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry. Let’s connect: Visit the podcast homepageTweet us at @Industrialsays, @jamessotoismFollow James Soto on LinkedInEmail us at [email protected] to the YouTube channel

Ready to take your content engagement to the next level? Tune in to this enlightening conversation with Chris Luecke, the mastermind behind Manufacturing Happy Hour. From hidden leadership insights in manufacturing podcasts to building thriving communities, Chris reveals how to make your content resonate and your audience connect.In this episode of the Industrial Strength Marketing Show, Chris Luecke joins our host James Soto to explore how content creators are not only competing with others in their industry, but also with any other activity that could grab someone's attention.Connect with Chris Luecke on Linkedin Check out Chris Luecke's WebsiteFollow James Soto on LinkedInEnjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement from you fuels our momentum and keeps us inspired. As a top manufacturing marketing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.About the Show: The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry. Let’s connect: Visit the podcast homepageTweet us at @Industrialsays, @jamessotoismFollow James Soto on LinkedInEmail us at [email protected] to the YouTube channel

This episode of the Industrial Strength Marketing podcast focuses on what workforce development does/can look like in our industry!James Soto, our host, is bringing in a guest that fights the good fight, to get new workers into the right company, the creator of workforce 4.0 Ann Wyatt! Ann discusses how companies can do a better job sharing information on a job description that provides clarity to workers such as a salary range posting. James also dives into Ann’s history of bringing together companies and technical colleagues to ensure the students are taking classes that not only give them a skill, but set them and their company up for long term success.Articles and resources reference in this episode:Connect with Ann on LinkedInCheck out Ann’s recruiting website HereConnect with host James Soto on LinkedInAbout the ShowAs a top manufacturing marketing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.About the Show: The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry. Let’s connect: Visit the podcast homepageTweet us at @Industrialsays, @jamessotoismFollow James Soto on LinkedInEmail us at [email protected] to the YouTube channel

On this episode of Industrial Strength Marketing, James Soto invites Shae Eichele from HEH Group to discuss her career as an industrial marketer and her insights on marketing that makes an impact. They talk about the challenges marketers face in manufacturing and offer advice on how to overcome them. Shae emphasizes the importance of confidence and collaboration and shares how her passion for the industry stemmed from a cheerleading incident. The episode concludes with a focus on women in manufacturing and the untapped potential they bring to the field.Articles and resources reference in this episode:Connect with Shae on LinkedInVisit the HEH Group websiteCheck out HEH’s Youtube channelCheck out the Manufacturing Muscle websiteIf you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.About the Show: The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry. Let’s connect: Visit the podcast homepageTweet us at @Industrialsays, @jamessotoismFollow James Soto on LinkedInEmail us at [email protected] to the YouTube channel